Tag results for "analytics"
- Instinct Vs. Data -- What Marketers Choose To UseThe most interesting part of a study from Sidecar not shared Mond ...
- What Skills Marketers Say They Want In 2021 -- And WhyAlthough 86% of marketers say they feel adequately trained and skilled, near ...
- Media All-Star: Peter SedlarcikAs much as the industry's focus on data has changed, Peter Sedlarc ...
- Fertility App Must Inform Users About Privacy Prosecution, FTC SaysIn a first, the Federal Trade Commission is requiring a company prosecut ...
- Brands Face Hurdles In Delivering Superior CX: StudyBut most achieved higher revenue last year. Email is the second most-us ...
- Coherent Path Integrates Its Email Application With Movable InkRetailers can use the combined service to send the right balance ...
- Marketing Analytics Predictions For This YearBrands will be focusing on media-mix modeling as part of their analyti ...
- As Cookie Nears End, Interest Piques For Clickstream Analytics"Clickstream analytics" has seen an uptick in intent among brands. We c ...
- Amperity CMO Always Dreamed About Working At Microsoft"High growth -- that's what I'm addicted to," said Amperity's recently appoint ...
- TV Set Maker LG Electronics Buys Controlling Stake In TV Data Company AlphonsoLG Electronics has bought a more than 50% controlling stake in ...
- Kantar Partners With Adthena For Its Search Data, InsightsData and insights company Kantar will announce an exclusive partnership Tuesday wi ...
- Moore Acquires Amergent, Donor Management FirmAmergent helps clients create email and direct mail fundraising campaigns. ...
- Predictions: Buy Direct On Google, Verified Reviews, Data Security, Cookieless StandardsZoom became a verb in 2020. Cloud services showed their worth. Appl ...
- It's The Disinformation, StupidAs 2020 comes to an end, will next year return to ...
- Infogain Adds Absolutdata To Its AI PortfolioThe purchase will provide Infogain's customers with access to Absolutdata's AI too ...
- Kenshoo's Acquisition Of Signals Analytics Creates New Business UnitKenshoo will expand its data and analytics capabilities with the acquisition a ...
- Snapchat Takes On StitcherAds As Certified PartnerStitcherAds is Snapchat's only partner approved for custom overlay templates and offli ...
- Mobile Users Consented To Share Analytics Data With Developers, Google ArguesGoogle is urging a federal judge to dismiss claims that it violat ...
- Georgia Senate Run-Off Approaches Half Billion Ad DollarsDemocratic contender Jon Ossoff has spent the most at $94.2 million, wi ...
- One-On-One: Inside Merkle Global CEO Craig Dempster's WorldCraig Dempster, global CEO, Merkle, has worked for the customer experience manageme ...
- Microsoft Quietly Builds Economic Recovery Model To Support Digital Advertising, Predictive AnalyticsSignals include economic indicators of confirmed COVID-19 cases, the S&P 500, unemployme ...
- Report Ranks Who And What Were Most Engaging In 2020 TV"American Idol" judge Katy Perry was No. 1 in social engagement amo ...
- What To Expect From Mobile Ad SpendMobile ad spending in the United States is forecast to reach $96. ...
- ShopFluency Offers Data Tools To Help Small Brands ID Their Best CustomersThe firm also provides integrations with Klaviyo and Mailchimp, allowing firms ...
- Search, Business Intelligence And AI: The 2021 Marketing TrifectaCompanies that make decisions based on data are 58% more likely ...
- Facebook's WhatsApp Blasts Apple Over Privacy LabelsApple's new app privacy labels are unfair to outside companies, Facebook's WhatsA ...
- CallRail Pulls In $56 Million In New FundingLead-generation and analytics firm CallRail is investing in staff and hoping f ...
- Avis Finds Surprising Opportunity With Performance Data, Analytics During COVID-19Avis made a pledge promise and formed partnerships, Alex Sutton III, digit ...
- Visual Programmatic Tool Gives Publishers Transparency To Support Brand SafetyPublishers on Tuesday gained a visual programmatic transparency tool from GeoEdge, allowi ...
- Live From The Email Insider Summit: Metrics With A Big 'M'Brands have to look beyond opens and clicks to gain insights in ...
