• by Ray Schultz , April 12, 2021

Content platform Brandcast has launched an analytics service for tracking personalized digital experiences. 

The new platform, Personal Engagement Analytics, allows users to see who views their content by granting access based on email domain and individual email addresses, the company says. 

It also helps brands build secure registration portals and gain insights into visitor engagement. 

The goal is to help firms “securely share personalized content and gives you relevant, individual insights into how each prospect, customer, or client is interacting with your content," states Conor Egan, chief product officer at Brandcast.

Brandcast contends that leading customer-facing teams, including sales and marketing, are using digital personalization to build lasting business relationships.

"Digital experiences are most useful when they're backed by granular, personal data," Egan argues. "Knowing exactly who's interacting with your content gives you the power to take the right actions and develop your business." 

Egan adds that Personal Engage Analytics helps companies to gain “individual insights into how each prospect, customer, or client is interacting with your content."

In addition, the new product features "simple email authentication,” Egan continues. “Passwords aren't required, just email, and you're able to restrict access for individual users as well as an entire email domain."