Tag results for "analytics"
- Data And Analytics Are The Biggest Martech Challenges: StudyBut email is the easiest technology to implement, Ascend2 reports. ...
- Gas Station TV Saw You Coming, Can Guess Where You're GoingGSTV, the company that puts TVs (and ads) at gas station pum ...
- Google Adds Four Metrics For Search Ad PositionsGoogle's new search ad position metrics aim to give advertisers more clari ...
- A Rundown Of Campaign Monitor's Analytics ServiceCampaign Monitor helps brands trigger lifecycle emails, including birthday and re-engagement message ...
- EDO Raises $12M To Scale TV Analytics PlatformCofounded in 2015 by actor Edward Norton and the tech entrepreneur Dani ...
- Captivate Unveils 'Places,' Enables Advertisers To Target Office Workers Based On Centralized DataCaptivate, the place-based video network in the elevators and other locations ...
- Data Plus Math, Kantar Team For Advanced AdvertisingKantar will contribute to measure short- and long-term campaigns in terms ...
- Adobe Completes Marketo AcquisitionThe merger combines the Adobe Experience Cloud and Marketo's Engagement Platform, bringi ...
- Return Path Debuts AI-Based Email Deliverability ProductReturn Path's Dynamic Optimization combines analytics and a brand's data to overco ...
- Poor Retail Processes Get In The Way Of Good Customer Service: StudyOnly 14% of the chains studied are using predictive analytics, HRC Reta ...
- Hey Marketers: Oracle Now Analyzes Real-Time MotionOracle released technology on Monday that analyzes data based on past a ...
- Marketers: Automation Is Turning Humans OffA new study finds most marketers already believe their push to automa ...
- Samsung Buys Network Analytics Firm ZhilabsSamsung just bought Zhilabs -- a network analytics company that uses artifici ...
- Pluto TV Taps Tru Optik For Ad, Campaign MeasurementTru Optik's Marketing Cloud product is mapped to 75 million U.S. household ...
- Moz Acquires STAT Research, Deepens Focus On Enterprise SEOSTAT Search Analytics focuses on rank tracking and search engine result pa ...
- IAB Tech Lab Releases Privacy Blockchain Protocol For Public CommentThe IAB Technology Laboratory on Tuesday announced a blockchain-based protocol that allo ...
- Allocating Media Budgets Requires More Than DataInfiniGrow has built a platform that recognizes each interaction a consumer mak ...
- What Google Investments Tell Marketers About Its Search RoadmapCB Insights estimates that about 86% of revenue overall comes from advertisin ...
- Xandr: Making Advertising Matter Will Take A CommunityHighlights from the Relevance Conference, held by AT&T and its newly brand ...
- Parse.ly Introduces Attention Platform Currents, Measures User Time With ContentThe platform allows publishers to see what people in specific markets a ...
- IBM Launches Watson-Based AI Platforms For Advertising, MarketingThe AI-powered solutions aim to help optimize marketing campaigns, streamline workflows, a ...
- Adobe, Microsoft, SAP Launch Open Data InitiativeThe goal is to eliminate the data silo, provide a single vi ...
- Adobe Debuts Virtual Analyst For AnalyticsAdobe on Monday unveiled technology in Adobe Analytics that surfaces signals th ...
- Lotame Tags Online Data From CPG Companies As Next FrontierThe shift among consumer packaged goods marketers to take products direct ...
- Adobe Is Acquiring Marketo For $4.75 BillionIn another high-tech merger, Adobe is buying Marketo and integrating it wi ...
- Kaepernick And Nike: Search And Social Risks Outlined In DataaimClear founder Marty Weintraub highlights authenticity as one benefit in a soci ...
- Viant Offers Data Segments For B2B MarketersViant has established partnerships with several B2B data suppliers for use ...
- Epson Taps Adobe, Lets Data Tell The Story To Optimize SiteEpson turned to Adobe to gain better data insights and discover patter ...
- Wednesday TV Is Best Night For ROIMedia attribution analytics company C3 says the middle of the week ...
- Google Introduces 'Ad Strength,' New Metric Measures RelevanceThe metric gives marketers a barometer to indicate whether the ad conte ...
