- Convenient And Crucial, Digital Food Orders See Double-Digit Growth
Marketing Daily, P.J. Bednarski - Thursday, June 27, 2019
NPD found that 60% of digital food orders arrive via mobile app ...
- Amazon's Alexa.com Now Offers Free Competitive Insights
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 27, 2019
Amazon-owned competitive analysis company Alexa.com on Thursday released new tools that gi ...
- Security Company Chronicle Will Fold Into Google Cloud
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 27, 2019
Chronicle, one of Alphabet's "Other" cyber security businesses, will fold into Goog ...
- Emptying The Cookie Jar With The Help Of AI
MAD London, Carl Erik Kjaersgaard - Thursday, June 27, 2019
We should not lament the passing of the cookie -- but inste ...
- Google Increases Ad Inventory For Apple iOS App Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 21, 2019
Google will roll out updates in July that aim to increase t ...
- Who Do You Love -- Google Or Adobe?
Email Insider, Ray Schultz - Thursday, June 20, 2019
A study by Cardinal Path shows that an analytics duopoly exists ...
- Kenshoo Creates Fifth Business Unit Based On Data
Performance Marketing Insider, Laurie Sullivan - Thursday, June 20, 2019
Kenshoo engineers began building a new suite of apps around measurement a ...
- Belo Is Bullish On 'Strategy, Creative, Cash Flow'
Show Daily: Videos, Staff Writers - Thursday, June 20, 2019
Belo Media Group is trying to organize its digital assets: Distribion, MarketingF ...
- Publicis' Law: Adland Transformation Should Be Driven By Creatives
MAD, Larissa Faw - Monday, June 17, 2019
CANNES, FRANCE--"There is a destructive disconnect today where creative agencies have separat ...
- So You're An Agency Now
Show Daily, Nina Lentini - Saturday, June 15, 2019
"We are bullish on getting way into strategy, creative and getting t ...
- Black Pearl Mail Launches New Email Software Module
Email Marketing Daily, Ray Schultz - Wednesday, June 12, 2019
The Insights module provides email notifications and customized analytics, the company s ...
- Zillow Group's Customer Experience Machine: Using AI To Help Consumers Into A Home They Love
Show Daily, Nina Lentini - Tuesday, June 11, 2019
If there's one thing we learned from this morning's presentation from Zillow ...
- Kantar Educates Marketers On Full-Funnel, Multi-Touch Attribution Approach
Data & Programmatic Insider, Laurie Sullivan - Monday, June 10, 2019
Kantar's full-funnel, multi-touch approach is intended to teach marketers to focus ...
- Salesforce To Acquire Tableau Software For $15.7 Billion
Digital News Daily, Ray Schultz - Monday, June 10, 2019
The all-stock transaction will expand Salesforce's analytics capabilities while boosting its revenu ...
- DIY AI: Plusses & Pitfalls of Personalization At Scale
Show Daily, Nina Lentini - Monday, June 10, 2019
Looking across the brand's products, data and interactions, her team asked whe ...
- Mortgage Lenders Stingy With Marketing Technology
Email Insider, Ray Schultz - Friday, June 7, 2019
Only a few lenders utilize email marketing platforms, NestReady reports. ...
- Google Buys Looker For $2.6 Billion, Amazon Among Customers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 6, 2019
Google announced Thursday it plans to acquire business intelligence platform Looker f ...
- Agencies' Top Research Priority: Unduplicated Cross-Platform Reach
MAD, Steve McClellan - Tuesday, June 4, 2019
A new study from the 4As on industry measurement issues finds th ...
- LinkedIn Buys Drawbridge To Build On Growth And Expand Analytics Capabilities
Digital News Daily, Laurie Sullivan - Wednesday, May 29, 2019
The acquisition is intended to help marketers better measure the return ...
- New Analytics Tool Helps Brands Track Engaging Colors And Visuals
Digital News Daily, Ray Schultz - Thursday, May 30, 2019
To help marketers can identify the most engaging colors and images us ...
- Former Google, Amazon Executive Appointed Walmart CTO
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, May 29, 2019
Suresh Kumar, a former Google, Microsoft, and Amazon employee, stepped into t ...
- Movable Ink Teams Up With Pega To Drive Visual Offers In Email And On The Web
Email Marketing Daily, Ray Schultz - Wednesday, May 29, 2019
The new arrangement combines Movable Ink's visual capability with Pega's AI a ...
- Audience Retention Key To Driving Long-Term Conversions
Publishers Daily, Sara Guaglione - Friday, May 10, 2019
Returning visitors account for 25% to 35% of the average site's traffi ...
- Innovid Expands Analytics Business, Hires Former Nielsen Exec
Digital News Daily, Alex Weprin - Wednesday, May 8, 2019
Innovid has named Jessica Hogue GM of measurement and analytics for t ...
- Marketers Can Now Optimize At The Speed Of Google
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 6, 2019
BrightEdge released several innovations that enable marketers to collect real-time data ...
- Consumer Attention Metrics Now Used To Optimize Campaigns
Data & Programmatic Insider, Laurie Sullivan - Monday, May 6, 2019
Parsec Media is measuring consumer attention and other metrics in real-time, highlighti ...
- What's A Conductor Without An Orchestra?
Performance Marketing Insider, Laurie Sullivan - Monday, May 6, 2019
The play on words refers to a new service providing personalized S ...
- Personalization Gets The Gravy: Most Brands Budget More Worldwide
Email Insider, Ray Schultz - Thursday, May 2, 2019
The major investments are going into data & analytics and technology platform ...
- Mapp To Acquire German Analytics Firm Webtrekk
Email Marketing Daily, Ray Schultz - Wednesday, May 1, 2019
The combined platform will allow brands to centrally pool their data a ...
- Bernie Sanders' BERN Will Search And Target Voters
Performance Marketing Insider, Laurie Sullivan - Monday, April 29, 2019
The online tool allows anyone to contribute to the campaign's voter databas ...