- Macy's TV Ads Show Real Women Looking Great While Achieving
Marketing Daily, Sarah Mahoney - Monday, September 10, 2018
BBDO NY's "Remarkable You" ads, featuring six smartly dressed professionals at wor ...
- 'InStyle', Reebok Partner For Weekly Video 'Badass Women' Series
Publishers Daily, Melynda Fuller - Thursday, September 6, 2018
The first season, 12 episodes, launched on Sept. 4 on InStyle.com a ...
- Columbia Sportswear Selects McCann Worldgroup As Global AOR
MAD, Steve McClellan - Wednesday, September 5, 2018
The agencies servicing the new account include UM (media and analytics), 2 ...
- Nike Signs Kaepernick To Sponsorship Deal
Television News Daily, Wayne Friedman - Tuesday, September 4, 2018
Former NFL quarterback Colin Kaepernick is featured in a new black-and-white Ni ...
- In Tweets And Tutus, Serena Aces Nike's Feminist Fashion
Marketing Daily, Sarah Mahoney - Thursday, August 30, 2018
Williams bounced back after the French Tennis Federation denounced her for weari ...
- J.Crew Ends Losing Streak
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, August 29, 2018
J.Crew Group Inc.’s signature brand posted a slight gain in quarterly sale ...
- Why National Brands Should Worry: Private Label Powers Up Target, Trader Joe's
Marketing Daily, Sarah Mahoney - Wednesday, August 29, 2018
Some retailers have figured out that private label is the one thi ...
- Splashier Marketing Brings Shine To Tiffany
Marketing Daily, Sarah Mahoney - Tuesday, August 28, 2018
The luxury jeweler says sales climbed 12% while profits jumped 16%, bo ...
- New Under Armour Lifestyle Line Touts DIY DNA
Marketing Daily, Sarah Mahoney - Tuesday, August 21, 2018
The launch centers around the release of the UA Forge 96 ...
- Victoria's Secret Sales Sag
Around the Net In Brand Marketing, Phyllis Fine - Monday, August 20, 2018
Victoria’s Secret has "had the same positioning for decades, associating sexy wi ...
- Bonnier's 'Outdoor' Life Launches Gear, Apparel Collection
Publishers Daily, Sara Guaglione - Monday, August 20, 2018
The collection, called Guide Life featuring tents, sleeping bags, lanterns, headlamps a ...
- Macy's Shines On Revamped Marketing
Marketing Daily, Sarah Mahoney - Thursday, August 16, 2018
Macy's just released better-than-expected numbers, citing its revamped marketing approach and ...
- Walmart Turns To Ellen To Up Its Fashion Game
Marketing Daily, Sarah Mahoney - Wednesday, August 15, 2018
Called EV1, DeGeneres' new women's line, which the retailer says is inspir ...
- Gerber Bringing Organic Cotton To The Masses
Marketing Daily, Sarah Mahoney - Tuesday, August 14, 2018
In what may be organic baby clothes' most mainstream moment yet, Gerb ...
- LO:LA Wins GRRRL Account
Mediapsssst, Richard Whitman - Tuesday, August 14, 2018
It's a hot athleisure brand, seemingly with a lot of potential ...
- As Denim Fades And Yoga Pants Gain, VF Splits Into Two Companies
Marketing Daily - Top of the News, Thom Forbes - Tuesday, August 14, 2018
VF Corp. is spinning off its Wrangler and Lee jeans business in ...
- JCPenney, Walmart Hope To Win On Babies 'R' Us Bust
Marketing Daily, Sarah Mahoney - Friday, August 10, 2018
JCPenney announced the opening of new Baby Shops in 500 of i ...
- Americans Craving Comfort Kicks
Marketing Daily, Sarah Mahoney - Thursday, July 5, 2018
Athletic shoes are the top choice for those considering new shoes, ...
- Brand Finds GDPR Privacy Updates Lead To Sales
Around the Net in Email, Ray Schultz - Friday, June 1, 2018
Apparel marketerMM.LaFleur has generated $4,000 in sales with its updated priva ...
- New Balance, Snapchat Launch AR Shopping For Liverpool
Marketing Daily, Sarah Mahoney - Monday, May 21, 2018
"It's an innovative way to launch the Liverpool FC kit and ...
- Writer Explains: Why He Loves Glossier's Emails
Around the Net in Email, Ray Schultz - Friday, April 20, 2018
Glossier, the New York-based beauty startup, is getting famous for its ema ...
- Hearst Magazines Digital Media, FitFlop Team For International Walk To Work Day
Publishers Daily, Melynda Fuller - Friday, April 6, 2018
Elle, Harper's Bazaar and Marie Claire are promoting the day through ...
- Email Addresses Stolen In MyFitnessPal Breach
Email Marketing Daily, Ray Schultz - Friday, March 30, 2018
Another massive data breach has occurred, this one potentially affecting 150 milli ...
- Saucony Offers Dunkin-Themed Sneakers For Boston Marathon
Marketing Daily, Karlene Lukovitz - Wednesday, March 28, 2018
Dunkin' finds another way to "keep America running," in a partnership wi ...
- 'Outside' Launches 'Dawn Patrol,' Gear Review Newsletter
Publishers Daily, Melynda Fuller - Monday, March 5, 2018
The magazine announced a new partnership with subscription publishing startup Substack wi ...
- Untitled Worldwide Channels The Island Life For Tommy Bahama
MAD, Larissa Faw - Thursday, March 1, 2018
Timed to coincide with the brand's 25th anniversary, the campaign evokes t ...
- Footwear Retailer DSW To Work With Marketing Evolution
Email Marketing Daily, Ray Schultz - Friday, February 23, 2018
Marketing Evolution will help DSW, the footwear and fashion retailer, deliver ...
- JCPenney Targets Tweens, As Malls Fight To Regain Relevance
Marketing Daily, Sarah Mahoney - Thursday, February 22, 2018
The mall anchor retailer hopes to woo Gen Z with a n ...
- 'Outside,' Columbia Sportswear Ad Campaign Reaps High Engagement Rate
Publishers Daily, Sara Guaglione - Thursday, February 1, 2018
Adventure and outdoors magazine Outside partnered with Columbia Sportswear on a nati ...
- The Digital Strategy Behind The PATOS Brand
Around the Net in Email, Ray Schultz - Thursday, January 4, 2018
PATOS is a footwear firm that sells handcrafted Peruvian sneakers. CEO Fernan ...