- 'InStyle' Launches 'Badass Women' Merchandise Line
Publishers Daily, Melynda Fuller - Wednesday, July 10, 2019
The merchandise line comes as the Badass Women platform has marked exponenti ...
- Queer Eye's Tan France Suits Up For Men's Wearhouse
MAD, Larissa Faw - Wednesday, July 3, 2019
France is the face of the brand's annual Suit Drive that kick ...
- Target Launches Back-To-School - Yes, Already
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, June 27, 2019
Target is expanding its uniform selection with the Cat & Jack ki ...
- Lululemon Launches Sweat-Life Personal Care Line
Marketing Daily, Sarah Mahoney - Wednesday, June 26, 2019
The company introduced a line of self-care products designed just for athle ...
- 'Bleacher Report' Collaborates With Female Artists To Design Women's World Cup Apparel
Publishers Daily, Sara Guaglione - Wednesday, June 26, 2019
Female artists and singers like Billie Eilish and Kehlani have designed ...
- Walmart Deal With Ellen DeGeneres Shows How U.S. Has Changed
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, June 25, 2019
Walmart has struck a deal with TV show host and comedian Ell ...
- Youthful Uniqlo Makes A Natural Tie-in With TikTok
Marketing Daily, P.J. Bednarski - Monday, June 24, 2019
The campaign asks users to share their homemade videos wearing clothes fr ...
- Viacom Uses Social Data To Adjust Content For Branded TV Series, Sees Gains
Television News Daily, Wayne Friedman - Friday, June 7, 2019
Viacom says that closely monitoring granular social media data helps it adju ...
- How Amazon, Instagram Influencer Content Changes Search
Performance Marketing Insider, Laurie Sullivan - Thursday, June 6, 2019
Instagram has turned influencer-produced organic branded content into ads that run throu ...
- Case Study: Champion Undertakes Digital Transformation
Around the Net in Email, Ray Schultz - Thursday, May 23, 2019
Sportswear brand Champion, although already active in email and social channels, h ...
- Banana Republic Teams With LA Rams QB
Marketing Daily, Tanya Gazdik - Sunday, April 28, 2019
The brand says it "engages athletes in a way that they contribu ...
- Sports Bra Brand Boosts Click Rate With User-Generated Content
Email Marketing Daily, Ray Schultz - Thursday, April 25, 2019
Sports bra marketer SheFit is deploying user-generated content in email thanks ...
- 'NYT,' Everlane Partner To Support Climate-Change Journalism
Publishers Daily, Melynda Fuller - Wednesday, April 10, 2019
For each product sold from its apparel line, Everlane will provide acce ...
- Hanes Offers Michael Jordan Trading Cards
Marketing Daily, Tanya Gazdik - Sunday, March 24, 2019
More than 800,000 specially marked bonus packs of Hanes men's underwear, includi ...
- Women 'Dream Crazier' In New Nike Oscars Ad
Out to Launch, Sarah Mahoney - Sunday, February 24, 2019
The 90-second spot is narrated by tennis legend Serena Williams and featur ...
- Zion Williamson's Nike Shoes Failed. Who's Paying Now?
TV Watch, Wayne Friedman - Monday, February 25, 2019
Maybe there is an opportunity here for Nike. Look for it ...
- Shoe Carnival Consolidates Agency Work With McCann
MAD, Larissa Faw - Friday, January 11, 2019
The IPG-owned agency network is forming a specialty unit to oversee t ...
- 'Teen Vogue,' Puma Team On Docu-Series
Publishers Daily, Sara Guaglione - Thursday, November 8, 2018
The series brings together strong women from different industries to tell the ...
- How Mass Personalization Can Help Retail Brands
Around the Net in Email, Ray Schultz - Friday, November 2, 2018
Retailers have long used customer data to drive email campaigns, but th ...
- Retailers Are Sending The Same Old Emails To The Same Old People: Study
Email Insider, Ray Schultz - Wednesday, October 3, 2018
A Gartner L2 report shows retail apparel brands are using similar discou ...
- Kaepernick Drives Record Engagement For Nike, Under Armour Hires Fashion-y CMO
Marketing Daily, Sarah Mahoney - Wednesday, September 26, 2018
Nike posted sales and earnings that beat expectations, while Under Armour hir ...
- Football Star Boosts Allen Edmonds' Shoe Campaign
MAD, Larissa Faw - Monday, September 24, 2018
The shoe designer's new campaign got lucky when its brand ambassador Bak ...
- Gore Apparel 'Tested' In New Campaign
Out to Launch, Larissa Faw - Tuesday, September 25, 2018
The "Tested For Life" work demonstrates the performance of the apparel ...
- Levi's Taps Heat For Millennial Campaign
Accounts on the Move, Larissa Faw - Monday, September 24, 2018
Levi's is appointing Heat as AOR for the denim brand's Denizen lin ...
- Thanks To Yoga Pants, Jeans Score Big Gains
Marketing Daily, Sarah Mahoney - Thursday, September 20, 2018
Thanks to injections of yoga-inspired stretch materials, denim is making a comebac ...
- In New Campaign, The North Face Explores Its Urban Edge
Marketing Daily, Sarah Mahoney - Tuesday, September 18, 2018
North Face's New Explorers initiative focuses more on an adventurous state ...
- Stylitics Extends Personalized Fashion Content To Email
Email Marketing Daily, Ray Schultz - Friday, September 14, 2018
Looks-based product recommendations are available in the email channel with a n ...
- Naomi Osaka Set To Land Adidas' Biggest Female Payday
Marketing Daily, Sarah Mahoney - Thursday, September 13, 2018
Days after defeating Serena Williams at the U.S. Open, Naomi Osaka h ...
- Bonobos Aims To Put Pants On Big Guys
Marketing Daily, Sarah Mahoney - Wednesday, September 12, 2018
Bonobos is adding more-inclusive sizes in its clothing to welcome new custome ...
- Chico's Asks Women To Wear Their Age
Marketing Daily, Sarah Mahoney - Tuesday, September 11, 2018
New video asks NYC women to wear a T-shirt that proclaims the ...