- Old Navy, PopSugar Launch Tween Clothing Line
Publishers Daily, Melynda Fuller - Monday, July 27, 2020
The collection, dubbed PS x ON, focuses on athleisure and denim a ...
- Embracing Back-To-School Weirdness, American Eagle Launches TikTok-Inspired Campaign
Marketing Daily, Sarah Mahoney - Wednesday, July 22, 2020
Ads also highlight the flexibility of its latest denim collections, with t ...
- Stuck-At-Home Explorer? Try The North Face's Summer Camp
Marketing Daily, Sarah Mahoney - Friday, July 10, 2020
The free two-week summer camp program, taps the expertise of athletes ...
- Lucky Brand Dungarees Files Chapter 11 And Is Up For Sale
Marketing Daily - Top of the News, Thom Forbes - Tuesday, July 7, 2020
The company is closing 13 of its roughly 200 locations as ...
- Outdoor Voices Can Bounce Back, Be Profitable, Says New Chairwoman
D2C Insider, Sarah Mahoney - Monday, July 6, 2020
Ashley Merrill, joining Outdoor Voices as chairman and taking an investment stak ...
- Adidas Makes Commitment To Black Community As HR Chief Retires
Marketing Daily - Top of the News, Thom Forbes - Wednesday, July 1, 2020
Karen Parkin resigned yesterday after facing pushback for saying that the iss ...
- Nike Says Pandemic Powering Digital Transformation
Marketing Daily, Sarah Mahoney - Thursday, June 25, 2020
The Beaverton, Oregon-based company says that even as physical retail reopens, stro ...
- Levi Strauss Pledges To Appoint Black Board Member
Around the Net In Brand Marketing, Tanya Gazdik - Monday, June 22, 2020
Levi Strauss is doing more than just giving employees Juneteenth off. T ...
- BrightWave Named Email Agency Of Record By Eddie Bauer
Email Marketing Daily, Ray Schultz - Wednesday, June 17, 2020
BrightWave will manage the email channel and inbox experience for Eddie Baue ...
- Adobe Data Shows Online Spending In May Exceeds Holiday Sales
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 15, 2020
Consumers spent $82.5 billion online in May -- up 77.8% year-over-year ...
- Stitch Fix's 'Direct Buy' Option Gains Traction
Marketing D2C Weekly, Sarah Mahoney - Monday, June 15, 2020
Company's new approach offers customers the chance to buy items directly rath ...
- Nike, NFL, Quicken Loans Respond To Racial Protests By Recognizing Juneteenth As Paid Holiday
Marketing Daily, Tanya Gazdik - Sunday, June 14, 2020
Although Juneteenth is not a federal holiday, most states and the Distri ...
- Gap Names DEG As Email Agency Of Record
Email Marketing Daily, Ray Schultz - Thursday, June 11, 2020
DEG will handle email campaigns for five Gap brands, while utilizing Salesfor ...
- Reebok Walks Away From CrossFit In Response To CEO's Tweet
Marketing Daily - Top of the News, Thom Forbes - Monday, June 8, 2020
Reebok has sponsored the CrossFit Games since 2010. ...
- Ignoring Racial Injustice? Nike Begs 'For Once, Don't Do It'
Marketing Daily, Sarah Mahoney - Saturday, May 30, 2020
In what might be its strongest statement about racial harmony yet, Ni ...
- Walmart Wades Into Used-Clothing Biz
Marketing Daily, Sarah Mahoney - Wednesday, May 27, 2020
The world's biggest retailer is partnering with thredUp, the biggest apparel resel ...
- Data Supports Shift To Comfortable Clothes During Pandemic
Around the Net In Brand Marketing, Tanya Gazdik - Monday, May 18, 2020
Maybe your coworker really isn’t wearing actual pants — or even ...
- With $30 Million, Old Navy Threads COVID Donation Needle
Marketing Daily, Sarah Mahoney - Tuesday, May 12, 2020
Reminding people that "We stick together," the company is donating $30 milli ...
- Lucky Brand Gamifies Quarantine With #WinFromHome
Marketing Daily, Sarah Mahoney - Thursday, May 7, 2020
Lucky Brand is hoping all this safer-at-home downtime has sharpened consumers' competiti ...
- J.Crew Files Chapter 11, Vowing To Thrive After Restructuring Debt
Marketing Daily - Top of the News, Thom Forbes - Monday, May 4, 2020
J.Crew is the "first big retailer to fail during the pandemic," sa ...
- Duluth Trading Company's New 'Wayforgers' Campaign Celebrates Women
MAD, Larissa Faw - Monday, April 27, 2020
The campaign from ad shop Planet Propaganda promotes D2C's women's clothing lin ...
- With Employee-Sourced Video, Carter's Helps Explain COVID-19 To Kids
Marketing Daily, Sarah Mahoney - Thursday, April 16, 2020
Video aimsto capture the feel of home videos and sweetness of spendi ...
- Teen Spending Declines, Except For... Boys' Shoes?
Marketing Daily, Sarah Mahoney - Friday, April 10, 2020
While spending on clothing has fallen 24% in the last 15 year ...
- New Platform Helps Footwear Retailers Send Personalized Email
Around the Net in Email, Ray Schultz - Friday, April 3, 2020
Volumental has debuted a personalization platform that uses data gathered by t ...
- Lunya D2C Brand Rocks WFH With Nominate A Nurse Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 2, 2020
Lunya temporarily closed its physical locations and put on hold store openin ...
- Bonnier, Manufacturers Team To Produce 'Outdoor Life' Products
Publishers Daily, Sara Guaglione - Friday, March 20, 2020
The list of licensed produces includes sportswear, sleepwear, camping and beach chai ...
- Cole Haan, Giant Spoon Produce Travel Podcast With T Brand Studio
Publishers Daily, Sara Guaglione - Monday, March 2, 2020
The six-episode custom podcast will focus on what it takes to wo ...
- VMLY&R Appointed Global Creative AOR For Iconic Lee Apparel Brand
MAD, Steve McClellan - Friday, February 28, 2020
It's the 130-year-old brand's first global creative AOR appointment. There was ...
- Consumers Search Most For Used Teslas, Converse, Trump
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 26, 2020
The Digital 100 showcases the top five highest-ranking U.S. sites per categor ...
- Footwear Brands Send Too Many Emails: Study
Email Marketing Daily, Ray Schultz - Tuesday, February 18, 2020
Footwear brands ask for email addresses every time customers visit their w ...