Retailer Eddie Bauer has named BrightWave as its email agency of record.
The agency will handle email channel management, strategy, and technology implementation for the company.
The BrightWave team will help Eddie Bauer “optimize their email and SMS customer experience” and utilize the Cordial marketing platform, says Brent Rosengren, chief client officer at BrightWave.
In addition, BrightWave will work to ensure that the Eddie Bauer inbox experience is in line with other cross-channel marketing.
Brightwave, an Ansira company, also serves such clients as Aflac, Edible Arrangements and Synovus.