Gap Names DEG As Email Agency Of Record

Gap Inc. has named DEG as its global email agency of record.

DEG, which has worked with Gap since 2017, will handle lead campaign management and strategy for five Gap brands -- Gap, Banana Republic, Old Navy, Athleta and Hill City -- across their geographic markets.

In addition, DEG expects to develop dynamic content and create micro-journeys that engage subscribers on a 1:1 level, the agency says, and it will leverage the Salesforce Marketing Cloud platform.

“Email continues to be one of the most impactful digital channels, and we are ecstatic to begin collaborating across the entire Gap Inc. family of brands to better connect with customers around the globe.” states Joey Barnes, managing director of client services at DEG.




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