- With Employee-Sourced Video, Carter's Helps Explain COVID-19 To Kids
Marketing Daily, Sarah Mahoney - Thursday, April 16, 2020
Video aimsto capture the feel of home videos and sweetness of spendi ...
- Teen Spending Declines, Except For... Boys' Shoes?
Marketing Daily, Sarah Mahoney - Friday, April 10, 2020
While spending on clothing has fallen 24% in the last 15 year ...
- New Platform Helps Footwear Retailers Send Personalized Email
Around the Net in Email, Ray Schultz - Friday, April 3, 2020
Volumental has debuted a personalization platform that uses data gathered by t ...
- Lunya D2C Brand Rocks WFH With Nominate A Nurse Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 2, 2020
Lunya temporarily closed its physical locations and put on hold store openin ...
- Bonnier, Manufacturers Team To Produce 'Outdoor Life' Products
Publishers Daily, Sara Guaglione - Friday, March 20, 2020
The list of licensed produces includes sportswear, sleepwear, camping and beach chai ...
- Cole Haan, Giant Spoon Produce Travel Podcast With T Brand Studio
Publishers Daily, Sara Guaglione - Monday, March 2, 2020
The six-episode custom podcast will focus on what it takes to wo ...
- VMLY&R Appointed Global Creative AOR For Iconic Lee Apparel Brand
MAD, Steve McClellan - Friday, February 28, 2020
It's the 130-year-old brand's first global creative AOR appointment. There was ...
- Consumers Search Most For Used Teslas, Converse, Trump
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 26, 2020
The Digital 100 showcases the top five highest-ranking U.S. sites per categor ...
- Footwear Brands Send Too Many Emails: Study
Email Marketing Daily, Ray Schultz - Tuesday, February 18, 2020
Footwear brands ask for email addresses every time customers visit their w ...
- Hugo Boss Renews Formula E Sponsorship
Marketing Daily, Tanya Gazdik - Tuesday, February 11, 2020
The brand will continue to put its name on the premium hospitali ...
- Adidas Offers AR With iOS App Upgrade
Around the Net In MAD London, Sean Hargrave - Friday, November 22, 2019
Adidas has added an AR feature to its iOS app to all ...
- Nike Pulls Money From Amazon -- Only 1.4% Of Product Views Came From Sponsored Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 13, 2019
News broke Wednesday that Nike would pull its clothing line from Amazo ...
- Under Armour Steps Up Performance Marketing Efforts As Founder Steps Down
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 5, 2019
Under Armour reported better-than-expected earnings Monday, but the company is spiraling throu ...
- Shoe Companies Love To Copy Each Other
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, October 23, 2019
Nike recently filed a patent infringement lawsuit against Skechers, alleging the compa ...
- Sneaker Scramble: Nike Names Tech Exec As Next CEO
Marketing Daily, Sarah Mahoney - Tuesday, October 22, 2019
John Donahoe, a tech exec and board member, will succeed Mark Park ...
- Animal-Rights Activists Hail Macy's Decision To Stop Selling, Storing Fur
Marketing Daily - Top of the News, Thom Forbes - Tuesday, October 22, 2019
Macy's, Inc. said it would stop selling furs in all of i ...
- 'New York Times' Offers Merchandise Inspired By 'Modern Love' Column
Publishers Daily, Sara Guaglione - Friday, October 18, 2019
The newspaper's popular column is now a series on Amazon Prime, a ...
- Toms Shoes Hacked, Customers Get Email 'From A Nice Man:' Report
Email Marketing Daily, Ray Schultz - Friday, October 11, 2019
The shoe retailer confirms that the email was unauthorized, but says ...
- Volkswagen Partners With Nike
Drive Time, Tanya Gazdik - Monday, October 7, 2019
The automaker's I.D. Buzz Cargo concept vehicle has been outfitted to resemb ...
- 'Refinery29,' Eloquii Create Crowd-Sourced, Plus-Size Collection
Publishers Daily, Sara Guaglione - Thursday, September 19, 2019
The collection is based on insights from a survey of more th ...
- Back-To-School Purchases Expected To Rise During Labor Day -- Don't Forget Teachers
Performance Marketing Insider, Laurie Sullivan - Friday, August 30, 2019
With school back in session in some parts of the U.S., merchan ...
- D2C Brand Le Tote Scoops Up Lord & Taylor For $100M
Marketing Daily, Sarah Mahoney - Wednesday, August 28, 2019
The deal "creates a new model for Lord & Taylor, bringing togeth ...
- Puma Opens Pop-Up 'Endorphin Store'
Marketing Daily, Tanya Gazdik - Sunday, August 25, 2019
The event aimed to change people's perception of fitness "from a tedio ...
- Calvin Klein Celebrates Two Versions Of Sexy
Marketing Daily, Tanya Gazdik - Monday, August 12, 2019
"The campaign brings a unique point of view on sexy by capturi ...
- Keds Finds The Right Fit With Joan Creative
MAD, Larissa Faw - Wednesday, July 31, 2019
The assignment was made without a formal review. The agency's first wo ...
- Outdoor Voices Launches Storytelling, Marketing Platform 'The Recreationalist'
Publishers Daily, Melynda Fuller - Wednesday, July 24, 2019
A copy of the zine will be included in all online orde ...
- Fila Launches Campaign, Pop-Ups To Support New Collection
Marketing Daily, Tanya Gazdik - Friday, July 19, 2019
"We took an abstract, elevated approach, with storytelling that also resonates wi ...
- Architectural Digest's 'Clever' Partners With Urban Outfitters On Artist Series
Publishers Daily, Melynda Fuller - Monday, July 22, 2019
Each artist was chosen based on the kinship between their work a ...
- U.S. Sports Uniforms To Display More Ads
TV Watch, Wayne Friedman - Wednesday, July 17, 2019
The NBA has had ad patches on the front of uniforms f ...
- New Balance Shifts Creative Direction In Global Campaign
MAD, Larissa Faw - Wednesday, July 10, 2019
The creative pokes fun at typical advertising running cliches with an e ...