- Visa Unveils ECommerce Platform For Olympics
Marketing Daily, Tanya Gazdik - Wednesday, December 13, 2017
NBC will integrate the platform into on-air prompts and digital channels, directi ...
- Liquid-Plumr Knits Some 'Cheeky' Cheer
Marketing Daily, Aaron Baar - Monday, December 11, 2017
"The holiday season is a time when people experience more clogged drain ...
- Cat Footwear's Global Campaign From Y&L
Out to Launch, Larissa Faw - Friday, December 8, 2017
The global media buy targets Cat's youthful "earthmover" demographic, essentially blue-collar m ...
- Adidas Puts Global Media Assignment In Review
MAD, Steve McClellan - Thursday, November 30, 2017
Carat, part of Dentsu Aegis, is the incumbent in the U.S., whe ...
- For Women Runners, Adidas Summons The F-Word
Marketing Daily, Sarah Mahoney - Friday, November 3, 2017
"Our goal is to send a provocative message," says a spokesperson f ...
- In A First, North Face Campaign Positions Company As A Fashion Brand
MAD, Larissa Faw - Monday, October 23, 2017
The North Face (TNF) is out with a new campaign that f ...
- Adidas Takes Inspiration From Modern Players' Creativity
Marketing Daily, Aaron Baar - Friday, October 6, 2017
The brand and league look to show off the new breed ...
- Kate Spade Takes Virtual Reality Campaign To Paris, Celebrating Opening Of Flagship Store
Digital News Daily, Laurie Sullivan - Wednesday, September 20, 2017
Kate Spade will launch an augmented reality campaign Thursday in Paris ...
- Nike Launches Connected Jersey For NBA Fans
Connected Thinking, Chuck Martin - Tuesday, September 19, 2017
Connected clothing is about to get a boost. Nike is introducing ...
- Mistress Wins American Apparel Assignment
Accounts on the Move, Steve McClellan - Wednesday, September 13, 2017
Los Angeles-based ad agency Mistress has been awarded the marketing account f ...
- New Dockers Campaign Intended To Reinvigorate Its Khakis Collection
Out to Launch, Larissa Faw - Friday, September 1, 2017
Levi Strauss is returning its Dockers brand back to its heritage wi ...
- Publicis Lands Global Diesel Creative Duties
MAD, Larissa Faw - Wednesday, August 30, 2017
Publicis Italy has landed global creative and strategy duties for the Dies ...
- Vans, TEN Enlist Influencers To Launch UltraRange
Marketing Daily, Tanya Gazdik - Tuesday, August 22, 2017
"Vans wanted non-traditional media to drive awareness, consideration and deep connectivity ...
- BIZ DEV: EP+Co Suits Up For Men's Wearhouse Ad Account
Accounts on the Move, Larissa Faw - Friday, August 18, 2017
Tailored Brands has named EP+Co as its new AOR for Men’s Wearhou ...
- BIZ DEV: VML Wins Express Inc. AOR Duties
Accounts on the Move, Steve McClellan - Monday, August 7, 2017
Clothing retailer Express Inc. has selected WPP’s VML as its agency ...
- NEW! New Balance Recruits Running Great Callum Hawkins
Out to Launch, Larissa Faw - Thursday, July 20, 2017
New Balance is launching a new campaign to raise brand awareness ...
- Hard Times For Pricey Denim And 'Cheesy' T-Shirts
Marketing Daily - Top of the News, Thom Forbes - Thursday, July 6, 2017
True Religion jeans filed for Chapter 11 bankruptcy reorganization in Delaware yesterd ...
- Nike Sales Rise; Confirms Amazon Connection
Marketing Daily, Sarah Mahoney - Friday, June 30, 2017
In a conference call for investors, CEO Mark Parker elaborated on t ...
- Amazon, Wal-Mart Dress For A Fashion Fight
Marketing Daily, Sarah Mahoney - Wednesday, June 21, 2017
Observers are a little dizzy watching the tit-for-tat tactics of the t ...
- Once Mighty, J. Crew Falls To 'Distressed'
Marketing Daily, Sarah Mahoney - Thursday, June 15, 2017
"The brand is not completely dead... and now needs a team th ...
- Crocs Thanks Instagram Users For Sharing With Original Art
Marketing Daily, Sarah Mahoney - Saturday, June 10, 2017
Running through July 14, ads are appearing on global social channels, pa ...
- Macy's, JCPenney Losing Search Clicks To Newcomers Like Rent The Runway
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 9, 2017
Paid search and product listing ads running on Google reveal that mo ...
- O&M Helps Launch New Anti-Purse Snatching Device
MAD, Steve McClellan - Monday, May 8, 2017
The new device looks like an accessory to a handbag. But ...
- U.K. Retail Searches Rise 7% In First-Quarter 2017
Around the Net in Search Marketing, Laurie Sullivan - Monday, May 8, 2017
The total number of searches on retail sites in the United Kingd ...
- The Gap Recruits 'Everyday Americans' For New Summer Campaign
MAD, Larissa Faw - Friday, May 5, 2017
"Ultimately, we chose a cast whom are all wildly different from ea ...
- Big Papi Goes To Bat For Skechers
Marketing Daily, Sarah Mahoney - Thursday, May 4, 2017
The Manhattan Beach, Calif.-based Skechers says David Ortiz, who retired last ye ...
- Coach Makes Progress In The Path Back To Luxury
Marketing Daily, Sarah Mahoney - Wednesday, May 3, 2017
Given that consumers have been especially hard on retailers selling high-end handbag ...
- NEW! Houdini Sportswear: From Shirt Off Your Back To Food On Your Table
Out to Launch, Amy Corr - Tuesday, May 2, 2017
Rob Lowe is the latest KFC Colonel. Watch live music before t ...
- The Fashion-Hungry Mom: Capturing A Missed Opportunity
Engage:Moms, Karen Raidel - Tuesday, May 2, 2017
There's a noticeable lack of fashion designers and retailers specifically targeting mo ...
- In Uncomfortable Times, Cotton Sells Its Soft Side
Marketing Daily, Sarah Mahoney - Friday, April 28, 2017
Called "Leave Comfort to Clothes," the organization's first campaign in two yea ...