BIZ DEV: VML Wins Express Inc. AOR Duties

Clothing retailer Express Inc. has selected WPP’s VML as its agency of record, after a formal review. 

VML will lead the brand’s consumer strategy across marketing, paid media, search, analytics and consumer sales optimization. 

The retailer spent an estimated $18.5 million on ads in the U.S. in 2016, down from about $20 million in 2015, according to Kantar Media. 

Headquartered in Columbus, Ohio with a New York design studio, Express targets young adults in the 20-to-30-year-old range. 

The firm employs about 18,000 people in over 650 retail stores. 

The account will be led out of VML’s Kansas City Office.



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