- Monumental Outrage: Patagonia, Outdoor Brands Take On Trump
Marketing Daily, Sarah Mahoney - Wednesday, April 26, 2017
"Our national monuments were established after extensive public input because they provi ...
- Mission Athletecare Signs Celeb Hailee Steinfeld
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, April 25, 2017
Since its inception in 2009, Mission Athletecare has been known as ...
- Carhartt Takes On Spring Weather Challenge
Marketing Daily, Sarah Mahoney - Tuesday, April 18, 2017
The ad is running on sports programming, including MLB and playoff gam ...
- America Losing Interest In Shoes, Handbags
Marketing Daily, Sarah Mahoney - Monday, April 17, 2017
It's all added to retailers' woes, from discounters like Payless announcing bankrupt ...
- Teens Love Nike, Are Over Under Armour
Marketing Daily, Sarah Mahoney - Wednesday, April 12, 2017
Nike Adidas Starbucks and Facebook are sitting at the cool-kids table, whi ...
- REI Takes On Femvertising With 'Force Of Nature'
Marketing Daily, Sarah Mahoney - Monday, April 3, 2017
The point of the project is to "get past all the male-dominat ...
- Lululemon Looks To New Marketing To Chase Blahs Away
Marketing Daily, Sarah Mahoney - Thursday, March 30, 2017
"Through these disruptive and innovative campaigns, we will strengthen our guest loyalt ...
- Kevin Hart's 'Morning Briefing' For Tommy John Underwear
MAD, Larissa Faw - Monday, March 27, 2017
Underwear brand Tommy John has released "Kevin Hart's Morning Briefing," an onli ...
- Nike Lacks Dazzle, Frazzles The Market
Marketing Daily - Top of the News, Thom Forbes - Thursday, March 23, 2017
Nike shares dropped like an air ball yesterday -- more than ...
- Target Unveils Victoria Beckham; New York & Co. Bets Big On Eva Mendes
Marketing Daily, Sarah Mahoney - Monday, March 20, 2017
The Victoria Beckham line is heavy on dresses, skirts and rompers (ev ...
- Celebs + Meaningful Engagement= Ultimate Influence
Show Daily: Videos, Ross Fadner - Wednesday, March 15, 2017
Meaningful Engagement is what makes Mizzen + Main's roster of sports celebri ...
- NCAA Campaign Features Sneakers That Can Order Pizza Hut
Marketing Daily, Karlene Lukovitz - Wednesday, March 1, 2017
Most pairs of the limited-edition sneakers will be used for various promotion ...
- Why Do We Get Dressed? UNIQLO Has The Answer
MAD, Larissa Faw - Friday, February 24, 2017
The apparel brand is out with a new campaign from Droga5 th ...
- Nike Digs Deeper For 'Out of Nowhere'; Reebok Gets CrossFit Crazy
Marketing Daily, Sarah Mahoney - Thursday, February 9, 2017
First up is Devin Booker's story, which tells how he became t ...
- Cosabella Goes All-In On Artificial Intelligence
Marketing Daily, Sarah Mahoney - Wednesday, February 8, 2017
"We've struggled with how to use the data we had, how ...
- Changing Weather Means It's Time For L.L.Bean Boots, Apparel
Out to Launch, Amy Corr - Wednesday, December 14, 2016
L.L.Bean launched "
Seasons Change," a 30-second spot that seamlessly shows t ...
- Are Snapchat Spectacles Too Weird?
Around the Net in Video, P.J. Bednarski - Monday, November 28, 2016
...or cool? How these things are like Google Glass and how they' ...
- Nike, Trophy Room Break Campaigns
Marketing Daily, Tanya Gazdik - Thursday, November 10, 2016
Both Nike and Trophy Room, a boutique sneaker store, are launching campaig ...
- The North Face Asks Consumers To 'Question Madness'
Marketing Daily, Tanya Gazdik - Sunday, October 16, 2016
The campaign was created with a focus on inspiring the next generati ...
- Asics Supports 'Girls On The Run' With NYC Marathon Effort
Marketing Daily, Tanya Gazdik - Thursday, October 13, 2016
Asics is launching a campaign tied to its sponsorship of the N ...
- Dickies Campaign Touts New Denim Line
MAD, Larissa Faw - Thursday, October 6, 2016
A TV ad features a voiceover detailing how Dickies has clothed m ...
- Garanimals: You Wore Them Once, Now It's Your Kids' Turn
MAD, Larissa Faw - Wednesday, October 5, 2016
Developed with The Gate I New York, a campaign for the kid ...
- NEW! Columbia Sportswear Conducts Job Interview On Mountain Top
Out to Launch, Amy Corr - Friday, September 30, 2016
Talk about an on-the-spot test for a potential job applicant.
Columbia Sportswear- Classroom Controversy: Levi's Joins Brands Bearing Causes
Marketing Daily, Sarah Mahoney - Thursday, September 29, 2016
"Educating kids about water conservation is a laudable goal, but it shouldn ...
- Uniqlo Intros First-Ever Global Ad Campaign
Marketing Daily, Sarah Mahoney - Monday, September 19, 2016
"The Science of Lifewear" ads showcase the retailer's unique approach to clothin ...
- Ever Feel Like a Ferret Is Gnawing At Your Insides? Maybe It's Your Undershirt
MAD, Larissa Faw - Thursday, September 15, 2016
In a new campaign for Tommy John the creative (from Preacher) dramatiz ...
- Wrangler Selling Gen Y On 'Authenticity Chic'
Marketing Daily, Sarah Mahoney - Tuesday, September 13, 2016
Its new marketing strategy is to get even bigger for its britche ...
- Brady, Miller, Rodgers, Newton: Football Kicks Off With An Out-There Ad Season
Marketing Daily, Sarah Mahoney - Friday, September 9, 2016
There's Cam Newton channeling the brave and gentle bunnies of Watership Do ...
- Get Moving: Lee Jeans Wants You To
MAD, Steve McClellan - Wednesday, September 7, 2016
The jeans label is rebranding and has launched a new campaign, fr ...
- VF Corp. Repositions Lee, Wrangler
Marketing Daily, Sarah Mahoney - Tuesday, September 6, 2016
Instead of stressing the brand's hard-working denim heritage, new national TV a ...