- Nice Fit: Rockport Names Madwell AOR
MAD, Larissa Faw - Thursday, September 1, 2016
Madwell is tasked with revamping the client's design and retail environments, updati ...
- New Burberry Campaign: Virginia Woolf, Meet The Maker Movement
Marketing Daily, Sarah Mahoney - Wednesday, August 17, 2016
The new campaign, shot by Mario Testino in the sculpture gallery ...
- Nike Ads Soar; Rio Ratings Sputter
Marketing Daily, Sarah Mahoney - Tuesday, August 9, 2016
"We are connecting with consumers and narrowing the distance between elite athlet ...
- Zappos Partners With Olympian, Brooks Running
Marketing Daily, Tanya Gazdik - Wednesday, August 10, 2016
"We want to work with athletes who have overcome amazing odds, w ...
- Starbucks Hires Executive Creative Director From Under Armour
Marketing Daily, Karlene Lukovitz - Friday, July 29, 2016
Leanne Fremar comes from Under Armour's Women's and Concept Divisions, where s ...
- Russell Brings Back Friday Night Lights Vibe For New Campaign
Marketing Daily, Sarah Mahoney - Friday, July 29, 2016
The fall rebranding effort highlights six high-school football teams that lost championsh ...
- Tiffany Leads Luxury Into Snapchat Land
Marketing Daily, Sarah Mahoney - Thursday, July 28, 2016
The company will run the #LoveNotLike Snapchat lens live for 24 hou ...
- On Strong Sales, Under Armour In New Deal With Kohl's
Marketing Daily, Sarah Mahoney - Wednesday, July 27, 2016
The Baltimore-based sports apparel company says second quarter revenues climbed 28% ...
- G-III Brings Donna Karan Back To NYC For $650 Million
Marketing Daily - Top of the News, Thom Forbes - Monday, July 25, 2016
G-III Apparel Group is buying Donna Karan International, the parent of Don ...
- Kate Moss Okays Recycled Image For Adidas Campaign
MAD, Larissa Faw - Friday, July 15, 2016
Kate Moss found the ultimate job. She is front-and-center of the late ...
- Don't Be A Stinker In Summer: Wear Cotton
MAD, Larissa Faw - Friday, July 8, 2016
That's the message in a new campaign--#CoolerInCotton--from Cotton Incorporated and its agen ...
- Amazon Wants Us To #SaySomethingNice; Any Chance Of That?
Marketing Daily, Sarah Mahoney - Thursday, June 23, 2016
Amazon Fashion's European division asks a handful of Internet style icons ...
- Foot Locker Ads Focus On NBA Draft Stars
Marketing Daily, Sarah Mahoney - Tuesday, June 21, 2016
Ben Simmons is also set to appear with other NBA prospects ...
- Nike Basks In Cleveland's Shining Star
Marketing Daily, Sarah Mahoney - Monday, June 20, 2016
"There will not be a big reaction to footwear sales in t ...
- Jockey Shows What's Underneath
Marketing Daily, Aaron Baar - Thursday, June 9, 2016
"These everyday heroes were selected because they embody the values of t ...
- Stores Should Shake Their Millennial Myopia
Marketing Daily, Sarah Mahoney - Tuesday, June 7, 2016
Says Hana Ben-Shabat, a partner at A.T. Kearney and co-author of "A ...
- OKRP Lands Gildan Creative AOR
MAD, Larissa Faw - Wednesday, April 20, 2016
Spokesperson Blake Shelton will continue to star in ads for the bran ...
- Gap's Athleta Jumps On Girl Power Bandwagon
Marketing Daily, Sarah Mahoney - Tuesday, April 19, 2016
Called "The Power of She," the campaign is set to include ...
- Keds Proclaims 'Ladies First' With Celeb-Backed Campaign
MAD, Larissa Faw - Friday, February 26, 2016
Keds is celebrating its 100th anniversary with a campaign that champions fema ...
- Camp + King Selected To Lead Upcoming UGG For Men Campaign
MAD, Steve McClellan - Wednesday, February 17, 2016
The new campaign will feature UGG brand endorser and star NFL quarterba ...
- Christie Brinkley Among Stars In New Denim NYDJ Campaign
MAD, Larissa Faw - Friday, January 29, 2016
Denim brand NYDJ and its agency Toth+Co are introducing the "Fit ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Friday, January 8, 2016
Victoria's Secret earned a place on the leaderboard thanks to the brand ...
- Nike Finishes Year Strong With Kyrie Irving, LeBron James
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 18, 2015
Nike’s second-quarter earnings don’t get reported until Dec. 22 but Wall Street ...
- IBM Watson Data App For Marketers Dressed In Consumers' Clothes
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 18, 2015
The group at IBM Watson released an app Wednesday that enables consume ...
- Peak Performance Hits The Slopes With New Campaign That Triggers Fresh Snowfall
MAD, Larissa Faw - Friday, October 9, 2015
They're launching "Just Add Ski," a new online campaign supporting Peak Performance ...
- NEW! Gert Boyle Returns In Latest Columbia Sportswear #TestedTough Campaign
Out to Launch, Amy Corr - Friday, October 9, 2015
Company Chairman Gert Boyle is back -- and so is her no-nonsen ...
- Columbia's New Global Campaign Is 'Tested Tough'
Marketing Daily, Karl Greenberg - Wednesday, October 7, 2015
Stuart Redsun, Columbia Sportswear Company's chief marketing officer, tells "Marketing Daily" th ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Wednesday, October 7, 2015
Chanel secured a spot on the leaderboard as the brand took t ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Tuesday, October 6, 2015
H&M retained a spot on the leaderboard for the seventh consecutive da ...
- Destination XL Gives Men The Rock-Star Treatment
Out to Launch, Amy Corr - Wednesday, September 2, 2015
Destination XL launched a trio of ads where men feel superhuman ...