- Destination XL Gives Men The Rock-Star Treatment
Out to Launch, Amy Corr - Wednesday, September 2, 2015
Destination XL launched a trio of ads where men feel superhuman ...
- Skechers Performance Inks L.A. Marathon Deal
Marketing Daily, Karl Greenberg - Monday, August 31, 2015
Skechers Performance will have a presence at the race's Health & Fitne ...
- Under Armour Muscling In On Nike's NBA
Marketing Daily, Sarah Mahoney - Tuesday, August 11, 2015
Under Armour just announced a multiyear global partnership with the National Basketba ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Tuesday, August 11, 2015
Adidas' Create Your Own Game YouTube video has collected over 13.5 milli ...
- RTO+P Hits The Streets For Adidas' Mitchell & Ness
MAD, Larissa Faw - Tuesday, August 4, 2015
The influencers featured in the campaign -- Russ Bengtson, Deon Point, a ...
- Nike Sharpens Its Retail Edge
Marketing Daily, Sarah Mahoney - Tuesday, August 4, 2015
"These stores make a very big difference to the brand," says Andr ...
- For Cowboy Cool, Wrangler Launches No-Sweat Jeans
Marketing Daily, Sarah Mahoney - Friday, July 31, 2015
The ad campaign for the launch includes television, digital, print, radio, a ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Friday, July 31, 2015
Old Navy's #Unlimited back-to-school music video assisted a 54% increase in digit ...
- Ben Sherman Sold To The US For $40.8m
Around the Net In MAD London, Sean Hargrave - Tuesday, July 21, 2015
British fashion brand Ben Sherman has been sold to US private equi ...
- New Balance Is 'Always In Beta' With New Global Brand Campaign
Marketing Daily, Karl Greenberg - Thursday, July 2, 2015
The effort centers on a TV spot launching July 6 about ...
- Higher Paid-Search Spend Doesn't Always Lead To Better Results, ROI
SearchBlog, Laurie Sullivan - Tuesday, June 30, 2015
Advertisers spent $183 million for the top 1,000 apparel paid-search keywords ...
- Whoops! Jockey Skimmies Campaign Hopes To Save Women From Summer Undies Fail
Marketing Daily, Sarah Mahoney - Monday, June 15, 2015
In a new campaign for Skimmies slipshorts, Jockey is hoping actress Alys ...
- Lululemon, Fabletics Flex Athleisure Muscle
Marketing Daily, Sarah Mahoney - Tuesday, June 9, 2015
"I need clothes that let me feel comfortable throughout the day, b ...
- College Kids Turn Thumbs Down on Michael Kors, Ugg, Timberland
Marketing Daily, Sarah Mahoney - Monday, June 1, 2015
"I never try to understand the why of this. I'm a 50-year-o ...
- Sanuk Hits Summer Festivals, Taps Kimmel For Branded Segment
MAD, Larissa Faw - Friday, May 29, 2015
This week ad shop Ignited created a viral product placement promotion wi ...
- Fruit Of The Loom Takes On Tuck-In Tees At X Games
Marketing Daily, Karl Greenberg - Thursday, May 28, 2015
At the X Games in Austin, Texas next week, famed motorcycle rac ...
- New Balance, Nike, Skechers Lead In Sneaker Loyalty
Marketing Daily, Sarah Mahoney - Friday, May 22, 2015
Sales of athletic footwear are off to a strong start this yea ...
- Dressbarn Parent Ascena Dons Ann Taylor For $2.1 Billion
Marketing Daily - Top of the News, Thom Forbes - Tuesday, May 19, 2015
After months of rumors that its parent company - Ann Inc. ...
- Gap, Ellen Team Up For Girls' Line
Marketing Daily, Sarah Mahoney - Thursday, May 7, 2015
Describing it as "an apparel collection and social movement supporting the streng ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Wednesday, May 6, 2015
H&M broke into the top 10 after posting photos of celebrities weari ...
- Wacoal, HelloWorld Give Away Bras
MAD, Larissa Faw - Monday, May 4, 2015
To celebrate its 30th anniversary, women's lingerie retailer Wacoal and digital agen ...
- Kohl's, Target Flex Fitness Flair
Marketing Daily, Sarah Mahoney - Monday, May 4, 2015
Kohl's is rolling out a new partnership with leading yoga brand Gai ...
- Eddie Bauer Taps Former Y&R, Leo Burnett, Saatchi Exec As Creative Director
Mediapsssst, Richard Whitman - Sunday, May 3, 2015
The Bellevue, Washington-based clothier Eddie Bauer has hired Jose Cabaco as i ...
- Abercrombie Says No To Sex; Now What?
Marketing Daily, Sarah Mahoney - Monday, April 27, 2015
Abercrombie is "between a rock and a hard place," says Allen Adamso ...
- How A Luxury Brand Turned Itself Around
Engage:Affluent, Frank Rose - Friday, April 24, 2015
"Great brands and great businesses have to be great storytellers, too." ...
- As Online Sales Gain, Orlando and Washington Emerge As Key Markets
Marketing Daily, Sarah Mahoney - Tuesday, April 21, 2015
Says NPD's Marshal Cohen, chief industry analyst, in its release: "When N ...
- Teens Crave Experience; Constant Upgrades
Marketing Daily, Sarah Mahoney - Friday, April 17, 2015
Kids are less focused on "possessions and more on share-worthy experiences," sa ...
- Cotton Inc. Shuns Celebs To Win Gen Y Hearts
Marketing Daily, Sarah Mahoney - Saturday, April 18, 2015
The campaign, this year's version of the 26-year-old "Fabric Of Our Live ...
- Target Shoppers Go Gaga Over Lilly Pulitzer Line
Marketing Daily - Top of the News, Thom Forbes - Monday, April 20, 2015
It seems everybody and her sister wanted get a Lilly Pulitzer pie ...
- Why Nike Is - Finally - Wooing Weak Women
Marketing Daily, Sarah Mahoney - Wednesday, April 15, 2015
"There's a lot of growth potential for Nike in this lifestyle category ...