Los Angeles-based ad agency Mistress has been awarded the marketing account for the wholesale division of clothing brand American Apparel following a competitive review.
The agency’s first work for the brand will target B2B designer and decorator clients along with wholesale distributors through a campaign across both traditional and digital media.
Founded in 1989, American Apparel is known across the globe for its “ethically made, sweatshop free clothing,” according to the company, and has developed a strong following among Millennials.
Earlier this year the brand, which was in bankruptcy, was acquired by Canada’s Gildan Activewear at auction for a reported $88 million with intentions to relaunch the brand.
“American Apparel is an icon that has inspired generations,” stated Blake E. Marquis, executive creative director at Mistress. “We are totally proud to be relaunching this iconic brand within printwear markets globally; a brand that is synonymous with Los Angeles and ethically made, sweatshop free apparel.”
The American Apparel account creative work will be led at Mistress by Marquis and Damien Eley, also an executive creative director at the agency.