- Kenneth Cole's Fall Campaign Targets Social Change
Marketing Daily, Sarah Mahoney - Monday, August 11, 2014
The new effort, called "Look good, for good," is bolstering nonprofit projec ...
- In Turnaround Try, Puma Taps Troublemakers
Marketing Daily, Sarah Mahoney - Friday, August 8, 2014
A spokesperson tells "Marketing Daily" that the brand campaign brings "the valu ...
- Under Armour Series Details Newton's Struggles, Victories
Marketing Daily, Karl Greenberg - Sunday, August 10, 2014
Under Armour and GreenLight Media and Marketing have launched a documentary conte ...
- Battered Lululemon Takes A Transitional Pose
Marketing Daily, Sarah Mahoney - Friday, August 8, 2014
Looks like the upheaval at Lululemon may be working its way towa ...
- Adidas Vows To Take The Fight To Nike
Around the Net In MAD London, Sean Hargrave - Friday, August 8, 2014
Adidas is planning its biggest-ever advertising campaign next year as it figh ...
- JCPenney, Macy's, Sears Flexing BTS Muscles
Marketing Daily, Sarah Mahoney - Thursday, July 17, 2014
It may seem like summer just got here, but for the large ...
- Levi's CEO Goes Social: 'I Do So Wash My Pants'
Marketing Daily, Sarah Mahoney - Tuesday, July 15, 2014
Chip Bergh, who says he hopes to elevate the conversation about h ...
- Mission EnduraCool Takes Off Heat With Summer Tour
Marketing Daily, Karl Greenberg - Wednesday, July 9, 2014
At each stop, the company is touting EnduraCool by talking about he ...
- The Swoosh You Hear Is Nike Exiting Man U
Marketing Daily - Top of the News, Thom Forbes - Thursday, July 10, 2014
Nike is taking its Swoosh off the shirts of Manchester United aft ...
- Timex Turns Social For Expedition Line
Marketing Daily, Sarah Mahoney - Monday, July 7, 2014
"The campaign is about encouraging consumers to define the outdoors for u ...
- Manchester United Means Global Reach For Chevrolet
Marketing Daily, Karl Greenberg - Monday, July 7, 2014
For Chevrolet, the big play is getting its logo on Manchester Unit ...
- Levi's Bares Brand Soul In New Campaign
Marketing Daily, Sarah Mahoney - Tuesday, July 1, 2014
The new effort, which will begin running in print, TV, digital, socia ...
- Social Media, World Cup Marketing Fuel Nike Sales
Marketing Daily, Sarah Mahoney - Friday, June 27, 2014
Despite stepped-up marketing spend heading into the World Cup, Nike reported stronger-than-expect ...
- Speedo Partners With Red Cross In Safety Splash
Marketing Daily, Sarah Mahoney - Friday, June 20, 2014
More than half of all Americans can't swim, and the Red Cro ...
- Tabloid Heaven: Dov Charney FIghts His Ouster
Marketing Daily - Top of the News, Thom Forbes - Monday, June 23, 2014
American Apparel founder Dov Charney has indicated that he will vigorously fig ...
- Branding That Fits Celebrities To A Tee
Marketing: Entertainment, Alison Hill - Thursday, June 19, 2014
I've written before about the value of associating your brand with ...
- Playing To Win: Connected Objects And Sports
Marketing: Sports, Jim Yang - Tuesday, June 17, 2014
As digital trends go, wearable, connected objects and the so-called Internet ...
- Dockers, Harbaugh, Gruden On 'Dad Pants' Offensive
Marketing Daily, Sarah Mahoney - Thursday, June 12, 2014
"Dockers is an iconic, confident brand," says Steve Red, president and chi ...
- Jeff Koons Dresses Up H&M
Marketing Daily, Sarah Mahoney - Thursday, June 12, 2014
It's featuring a "Balloon Dog" leather handbag designed by the American arti ...
- Wrangler's Red Targets Millennial Men
Marketing Daily, Sarah Mahoney - Tuesday, June 10, 2014
Pants are sold in four fits -- Vintage Skinny, Vintage Slim, Vinta ...
- Jockey Seizes The Day For New Skimmies Campaign
Marketing Daily, Larissa Faw - Wednesday, June 4, 2014
Jockey's "Seize The Day" campaign includes print advertising featuring spokesperson and celebri ...
- Chico's Ups Digital Investments, Keeps Marketing Flat
Marketing Daily, Sarah Mahoney - Thursday, May 29, 2014
Part of the company's omnichannel initiatives, CEO David F. Dyer says, ...
- The Lights Turn On At Abercrombie
Marketing Daily - Top of the News, Thom Forbes - Friday, May 30, 2014
There are several reasons to pay attention to what's happening at Abercrombi ...
- Target To Launch Altuzarra Line
Marketing Daily, Sarah Mahoney - Tuesday, May 27, 2014
Scheduled to hit stores in mid-September, the line includes 50 items ...
- For Brands, Apps Are A Big Bust
Marketing Daily, Sarah Mahoney - Monday, May 19, 2014
"If you look at it with a glass-half-full perspective, it's worth noti ...
- J. Crew, Forever 21 Explore Value Fashion Concepts
Marketing Daily, Sarah Mahoney - Wednesday, May 7, 2014
Primark, the fast-fashion chain owned by Associated British Foods and known througho ...
- Brands Looking Outside The Lines For Endorsements
Marketing: Sports, John Rowady - Tuesday, May 6, 2014
If you are looking for the stars of tomorrow, the NFL a ...
- LeapFrog Introduces Wee Wearable
Marketing Daily, Sarah Mahoney - Thursday, May 1, 2014
LeapBand will combine playful physical activities with virtual pets, including a do ...
- Is Gen Y Powering Fur's Comeback?
Marketing Daily, Sarah Mahoney - Thursday, April 24, 2014
As sustainability debates have become more nuanced, many Millennial fashionistas are n ...
- Boston Winners? Hancock, New Balance ... And Kleenex
Marketing Daily, Sarah Mahoney - Monday, April 21, 2014
The race this year includes 35,660 people, with more than 5,330 fr ...