- A Million Workouts Per Day Powering UnderArmour's Shift To Tech
Marketing Daily, Sarah Mahoney - Thursday, November 13, 2014
In a presentation at the 4A's CreateTech conference in Cambridge, Mass., ...
- Struggling To Find The Right Mix, Gap Adds Instagram Video
Marketing Daily, Sarah Mahoney - Monday, November 10, 2014
In addition to its holiday ad campaign, the "Dress Normal" spots film ...
- Outdoor Brand Hi-Tec Gets Happy With New Footwear
Marketing Daily, Karl Greenberg - Tuesday, November 4, 2014
Outdoor brand Hi-Tec is doing its version of Pharrell Williams's "Happy" vid ...
- Cabela's Adds Luke Bryan Line
Marketing Daily, Sarah Mahoney - Monday, November 3, 2014
The name comes from Route 32 Bridge, crossing over the Flint Riv ...
- Kohl's Shakes Up Marketing With New Segmentation, Loyalty Tools
Marketing Daily, Sarah Mahoney - Thursday, October 30, 2014
Will Setliff, marketing EVP, outlined ways the chain is trying to bui ...
- The North Face Launches Biggest-Ever Campaign
Marketing Daily, Karl Greenberg - Monday, October 27, 2014
The promote the campaign, North Face has a taxi cruising New Yo ...
- Beyonce And Topshop Dance Into Women's Activewear
Marketing Daily, Sarah Mahoney - Monday, October 27, 2014
Queen Bey is the latest big name to jump on the fast-growi ...
- Oscar de la Renta, Who Designed For First Ladies And 'Those Who Lunch,' Dead At 82
Marketing Daily - Top of the News, Thom Forbes - Tuesday, October 21, 2014
Oscar de la Renta, who "designed for every era's jet set ...
- Converse Says Knock It Off To 31 Companies It Claims Knock Off Chucks
Marketing Daily - Top of the News, Thom Forbes - Wednesday, October 15, 2014
The Nike-owned Converse brand yesterday "called foul" on 31 retailers and manufacture ...
- Timex Asks Runners: Who Needs A Cell Phone?
Marketing Daily, Sarah Mahoney - Thursday, October 9, 2014
Called the Timex One Relay, the 22-day event will include more th ...
- AKQA, Hermes Open Up Online Home
MAD, Larissa Faw - Tuesday, September 30, 2014
Developed by creative agency AKQA, LaMaisonDescarres.com is available in 27 countries ...
- True Religion, Riders By Lee Out To Recapture Denim Fans
Marketing Daily, Sarah Mahoney - Thursday, September 25, 2014
NPD Group reports that sales of jeans -- one of the best-performi ...
- Lycra Launches Global TV Campaign
Marketing Daily, Sarah Mahoney - Tuesday, September 23, 2014
Themed "Lycra Moves You," the new campaign uses a dramatic time-lapse 'trai ...
- Columbia Sportswear Goes Long With One-Hour Video
Marketing Daily, Sarah Mahoney - Monday, September 22, 2014
While much of the marketing world is stampeding toward shorter and short ...
- Can Apple Watch Win Over Swiss Luxury Giants?
Marketing Daily, Sarah Mahoney - Wednesday, September 17, 2014
While there will doubtless be luxury consumers who already own classic timepiec ...
- Fashion Week's Social Lessons For Brands
Marketing Daily, Sarah Mahoney - Tuesday, September 16, 2014
With the fall fashion season in full swing, brands are taking ide ...
- Tom Brady Uses All His Time-Outs In Ad For UGG Australia
Out to Launch, Amy Corr - Wednesday, September 17, 2014
UGG Australia launched "This Is UGG," a global brand marketing campaign starri ...
- Sports Authority, Lululemon Flexing Yoga's Strong Suit
Marketing Daily, Sarah Mahoney - Friday, September 12, 2014
"In 2008, there were 17.5 million people participating in yoga. In 201 ...
- Millennial Fashion: How the Times Have Changed
Engage:Millennials, Brittany Barnic - Friday, September 5, 2014
Fashion trends come and go ... this is as true today ...
- MyBurberry Smells Like Social Media
Marketing Daily, Sarah Mahoney - Thursday, September 4, 2014
Usually, NPD Group's Karen Grant tells "Marketing Daily," companies work with larg ...
- Macy's Focused On Mobile, Gen Y, Private Label
Marketing Daily, Sarah Mahoney - Wednesday, September 3, 2014
While the company has been testing this service for some time, "th ...
- Under Armour Lands Gisele For Women's Campaign
Marketing Daily, Sarah Mahoney - Tuesday, September 2, 2014
"I'm proud to join @UAWomen and celebrate strong women everywhere," Bundchen sa ...
- Fitbit Holds Lead Among Fitness Wearables
Marketing Daily, Aaron Baar - Friday, August 29, 2014
"Fitbit has been around for the last seven, eight years. It's n ...
- Abercrombie Says It Gets It As Teens Eschew Logos
Marketing Daily - Top of the News, Thom Forbes - Friday, August 29, 2014
Teens are finding other ways to express their identities than by weari ...
- Ford Back With Fashion For Mustang
Marketing Daily, Karl Greenberg - Tuesday, August 26, 2014
Mustang Unleashed, featuring the work of several designers: Anna Sui; Rogan Grego ...
- Consumers Drag Heels On Back-to-School Shopping
Marketing Daily, Sarah Mahoney - Thursday, August 21, 2014
"As the shopping season draws to a close, budget-conscious parents are like ...
- B.K.S Iyengar, Who Took Yoga Worldwide, Dies At 95
Marketing Daily - Top of the News, Thom Forbes - Thursday, August 21, 2014
Bellur Krishnamachar Sundararaja Iyengar, who is widely credited as a main for ...
- Foot Locker Finds Branded Video Success Going Back To School
Video Insider, Mallory Russell - Thursday, August 21, 2014
While not as flashy as the Super Bowl, World Cup, or Holida ...
- New Jockey Brand Campaign Brings On The Icons
Marketing Daily, Karl Greenberg - Tuesday, August 19, 2014
"One key objective was to leverage our heritage," CMO Dustin Cohn tel ...
- Amid Strong Sales, Nordstrom Launches Give-Back Brand
Marketing Daily, Sarah Mahoney - Friday, August 15, 2014
The collection of well-priced classics includes washed denim under $100, comfy pla ...