- Adidas Will Take Its NBA Jerseys And Go Elsewhere After 2017
Marketing Daily - Top of the News, Thom Forbes - Tuesday, March 17, 2015
With the clock winding down on its contract to provide the Nation ...
- The North Face's VR Takes Shoppers To Yosemite, Moab
Marketing Daily, Sarah Mahoney - Friday, March 13, 2015
The company is offering a glimpse of "The North Face VR" ...
- 72andSunny Named Global Creative Agency For Adidas Sports Brands
MAD, Larissa Faw - Wednesday, March 11, 2015
In the U.S., 180LA had been the client's sports brands agency ...
- UFC Champ Jon Jones Challenges Reebok's New Running Shoe
Marketing Daily, Sarah Mahoney - Tuesday, March 10, 2015
Reebok has UFC Champ Jon "Bones" Jones racing through the gritty stree ...
- Old Navy Tries Tumblr For Gen Y's Spring Push
Marketing Daily, Sarah Mahoney - Tuesday, March 10, 2015
The new effort is "for the younger end of our segment, t ...
- Real Women, Real Bikinis: Aerie's Selfie Campaign Gives Millennials A Spring Break
Marketing Daily, Sarah Mahoney - Monday, March 9, 2015
While the idea may sound similar to others, the effort plays ...
- Adidas Ramps Up Marketing Spend, Despite Overall Losses
Around the Net In MAD London, Sean Hargrave - Friday, March 6, 2015
Adidas said yesterday it will increase sales and marketing spend in i ...
- Apparel Capitalizing On Ecommerce, Onsite Search Trends
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 26, 2015
The apparel industry is finally feeling some love from online shoppers, fuel ...
- Asics Goes Grandeur With Real Runners, Hobbit Scenery
Marketing Daily, Sarah Mahoney - Wednesday, February 25, 2015
Asics' new ad starts with a lone runner, who sounds a ram ...
- Lands' End Offers Trip To British Virgin Isles
Marketing Daily, Tanya Gazdik - Tuesday, February 24, 2015
Sportswear manufacturer Lands' End is offering consumers a trip to an ultima ...
- Under Armour Lands 'The Greatest,' Signs Muhammad Ali
Marketing Daily, Sarah Mahoney - Thursday, February 19, 2015
"Ali is so much more than an athlete," says Barry Janoff, executi ...
- Intimate Products Brand Backs Silver Screen, Splits Second-Screen
Marketing Daily, Karl Greenberg - Friday, February 20, 2015
The company, which makes and sells pleasure objects, bedroom accessories, intimate appar ...
- Swedish Surfer Braves Baltic Sea
Marketing Daily, Sarah Mahoney - Tuesday, February 17, 2015
If you're among the millions of Americans currently cursing the mercury, y ...
- Jamie Foxx, Kevin Plank Present Under Armour Global Campaign
Marketing Daily, Karl Greenberg - Monday, February 16, 2015
"Book of Will" is a set of short films with an underdog-as-Ubermens ...
- More Matadors Having Their High-Fashion Moments
Marketing Daily, Sarah Mahoney - Monday, February 16, 2015
We give you Dolce & Gabbana's ad for the upcoming season, fu ...
- Adidas Launches New Campaign, Jordan Joins All-Star Weekend Fray
Marketing Daily, Karl Greenberg - Friday, February 13, 2015
In sports, yesterday's screwup or success doesn't matter, because anything can happ ...
- Warning, Clothing Brands: Consumers Are Shopping For New Favorites
Marketing Daily, Sarah Mahoney - Thursday, February 12, 2015
The addition of Foot Locker, Anthropologie and Forever 21, says Robert Passikof ...
- Saks, Disney Enlist Shoe Designers For Real-Life Cinderellas
Marketing Daily, Sarah Mahoney - Tuesday, February 10, 2015
As the release of next month's "Cinderella" gets closer, Disney Consumer Produc ...
- Barbour Becomes Launch Partner For Instagram Loop Videos
Around the Net In MAD London, Sean Hargrave - Tuesday, February 10, 2015
Barbour has become the launch partner for Instagram's new video-looping feature, ...
- Only 27% Of U.S. Consumers Buy Online Each Week
Marketing Daily, Sarah Mahoney - Monday, February 9, 2015
The report, "Total Retail: Retailers and the Age of Disruption," finds th ...
- Ad Shop KraftWorks Helps 'Sports Illustrated' Run Its First Plus-Sized Model Ad
MAD, Larissa Faw - Thursday, February 5, 2015
The ad, developed by KraftWorks NYC, is for swimsuit brand SwimsuitsForAll, ...
- Gap Instagrams Romance With Very, Very Short Love Story
Marketing Daily, Sarah Mahoney - Thursday, February 5, 2015
Gap has taken to Instagram with a 15-second soap opera to procla ...
- Out To Woo Women, Under Armour Becomes Largest Digital Health Community
Marketing Daily, Sarah Mahoney - Thursday, February 5, 2015
Under Armour may still be primarily a sports apparel company, but wi ...
- Compression Sportswear Brand Skins Is FIFA's Official 'Non-Sponsor'
Marketing Daily, Karl Greenberg - Tuesday, February 3, 2015
Skins is using the campaign to build support of an agreement, where ...
- Lane Bryant Launches New Activewear Line
Marketing Daily, Sarah Mahoney - Tuesday, February 3, 2015
"We've been dressing her for a long time and taking care ...
- Healthcare Is New Wireless Opportunity
Marketing Daily, Aaron Baar - Tuesday, February 3, 2015
"Many of the mobile carriers have a smart home strategy, and th ...
- Reebok's Freak Show Is A Love Letter To Grit
Marketing Daily, Sarah Mahoney - Friday, January 30, 2015
The sweaty young 'uns who tire-flip, mud-pit swim, rope climb and handstand-wa ...
- Merrell, Oculus Rift Take Virtual Hike Through Sundance
Marketing Daily, Sarah Mahoney - Monday, January 26, 2015
The immersive experience is the first-ever commercial use of this "in motio ...
- For Plus-Size Line, Target Taps Social's Sway
Marketing Daily, Sarah Mahoney - Thursday, January 22, 2015
While clothing brands routinely reach out to bloggers for input and publicit ...
- Reebok Springs Chicken, Urges Free-Range Fitness
Marketing Daily, Sarah Mahoney - Tuesday, January 13, 2015
"We've refocused the brand over the last several years on fitness f ...