- Ben Sherman Sold To The US For $40.8m
Around the Net In MAD London, Sean Hargrave - Tuesday, July 21, 2015
British fashion brand Ben Sherman has been sold to US private equi ...
- New Balance Is 'Always In Beta' With New Global Brand Campaign
Marketing Daily, Karl Greenberg - Thursday, July 2, 2015
The effort centers on a TV spot launching July 6 about ...
- Higher Paid-Search Spend Doesn't Always Lead To Better Results, ROI
SearchBlog, Laurie Sullivan - Tuesday, June 30, 2015
Advertisers spent $183 million for the top 1,000 apparel paid-search keywords ...
- Whoops! Jockey Skimmies Campaign Hopes To Save Women From Summer Undies Fail
Marketing Daily, Sarah Mahoney - Monday, June 15, 2015
In a new campaign for Skimmies slipshorts, Jockey is hoping actress Alys ...
- Lululemon, Fabletics Flex Athleisure Muscle
Marketing Daily, Sarah Mahoney - Tuesday, June 9, 2015
"I need clothes that let me feel comfortable throughout the day, b ...
- College Kids Turn Thumbs Down on Michael Kors, Ugg, Timberland
Marketing Daily, Sarah Mahoney - Monday, June 1, 2015
"I never try to understand the why of this. I'm a 50-year-o ...
- Sanuk Hits Summer Festivals, Taps Kimmel For Branded Segment
MAD, Larissa Faw - Friday, May 29, 2015
This week ad shop Ignited created a viral product placement promotion wi ...
- Fruit Of The Loom Takes On Tuck-In Tees At X Games
Marketing Daily, Karl Greenberg - Thursday, May 28, 2015
At the X Games in Austin, Texas next week, famed motorcycle rac ...
- New Balance, Nike, Skechers Lead In Sneaker Loyalty
Marketing Daily, Sarah Mahoney - Friday, May 22, 2015
Sales of athletic footwear are off to a strong start this yea ...
- Dressbarn Parent Ascena Dons Ann Taylor For $2.1 Billion
Marketing Daily - Top of the News, Thom Forbes - Tuesday, May 19, 2015
After months of rumors that its parent company - Ann Inc. ...
- Gap, Ellen Team Up For Girls' Line
Marketing Daily, Sarah Mahoney - Thursday, May 7, 2015
Describing it as "an apparel collection and social movement supporting the streng ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Wednesday, May 6, 2015
H&M broke into the top 10 after posting photos of celebrities weari ...
- Wacoal, HelloWorld Give Away Bras
MAD, Larissa Faw - Monday, May 4, 2015
To celebrate its 30th anniversary, women's lingerie retailer Wacoal and digital agen ...
- Kohl's, Target Flex Fitness Flair
Marketing Daily, Sarah Mahoney - Monday, May 4, 2015
Kohl's is rolling out a new partnership with leading yoga brand Gai ...
- Eddie Bauer Taps Former Y&R, Leo Burnett, Saatchi Exec As Creative Director
Mediapsssst, Richard Whitman - Sunday, May 3, 2015
The Bellevue, Washington-based clothier Eddie Bauer has hired Jose Cabaco as i ...
- Abercrombie Says No To Sex; Now What?
Marketing Daily, Sarah Mahoney - Monday, April 27, 2015
Abercrombie is "between a rock and a hard place," says Allen Adamso ...
- How A Luxury Brand Turned Itself Around
Engage:Affluent, Frank Rose - Friday, April 24, 2015
"Great brands and great businesses have to be great storytellers, too." ...
- As Online Sales Gain, Orlando and Washington Emerge As Key Markets
Marketing Daily, Sarah Mahoney - Tuesday, April 21, 2015
Says NPD's Marshal Cohen, chief industry analyst, in its release: "When N ...
- Teens Crave Experience; Constant Upgrades
Marketing Daily, Sarah Mahoney - Friday, April 17, 2015
Kids are less focused on "possessions and more on share-worthy experiences," sa ...
- Cotton Inc. Shuns Celebs To Win Gen Y Hearts
Marketing Daily, Sarah Mahoney - Saturday, April 18, 2015
The campaign, this year's version of the 26-year-old "Fabric Of Our Live ...
- Target Shoppers Go Gaga Over Lilly Pulitzer Line
Marketing Daily - Top of the News, Thom Forbes - Monday, April 20, 2015
It seems everybody and her sister wanted get a Lilly Pulitzer pie ...
- Why Nike Is - Finally - Wooing Weak Women
Marketing Daily, Sarah Mahoney - Wednesday, April 15, 2015
"There's a lot of growth potential for Nike in this lifestyle category ...
- Dissing Victoria's Angels, Lane Bryant Sends Big Shout-Out To Bad Girls Everywhere
Marketing Daily, Sarah Mahoney - Tuesday, April 7, 2015
The ads are just as memorable for what they lack (like t ...
- Reebok Wants You To Be More Human
Marketing: Sports, Gordon Plutsky - Wednesday, April 1, 2015
Reebok officially took the next step in their complete brand transformation ...
- Millennials, Unretouched: #AerieReal Wins Big Among Gen Y Women
Marketing Daily, Sarah Mahoney - Monday, March 30, 2015
"With social media, it's become so much easier to shame brands f ...
- Adidas Shifts Marketing Focus To New York, L.A., And Runners
Marketing Daily, Sarah Mahoney - Friday, March 27, 2015
Last year, the company fell from second to third place in t ...
- Timex Counting Down To Earth Hour
Marketing Daily, Sarah Mahoney - Wednesday, March 25, 2015
To drive sharing, the company has pulled together a group of Instagr ...
- Carhartt Campaign Features Baseball Superstar
Marketing Daily, Tanya Gazdik - Tuesday, March 24, 2015
"Carhartt did not partner with Madison because he's an accomplished athlete; ...
- 80 Sperry 'Intrepids' Circle The Globe
MAD, Larissa Faw - Friday, March 20, 2015
The second phase of the brand's "Odyssey Project" campaign is putting i ...
- Nike Posts Strong Quarter; Ups Digital Ad Spending
Marketing Daily, Sarah Mahoney - Friday, March 20, 2015
"While Nike is conscious of near-term financial targets, it is very mu ...