- Gap Instagrams Romance With Very, Very Short Love Story
Marketing Daily, Sarah Mahoney - Thursday, February 5, 2015
Gap has taken to Instagram with a 15-second soap opera to procla ...
- Out To Woo Women, Under Armour Becomes Largest Digital Health Community
Marketing Daily, Sarah Mahoney - Thursday, February 5, 2015
Under Armour may still be primarily a sports apparel company, but wi ...
- Compression Sportswear Brand Skins Is FIFA's Official 'Non-Sponsor'
Marketing Daily, Karl Greenberg - Tuesday, February 3, 2015
Skins is using the campaign to build support of an agreement, where ...
- Lane Bryant Launches New Activewear Line
Marketing Daily, Sarah Mahoney - Tuesday, February 3, 2015
"We've been dressing her for a long time and taking care ...
- Healthcare Is New Wireless Opportunity
Marketing Daily, Aaron Baar - Tuesday, February 3, 2015
"Many of the mobile carriers have a smart home strategy, and th ...
- Reebok's Freak Show Is A Love Letter To Grit
Marketing Daily, Sarah Mahoney - Friday, January 30, 2015
The sweaty young 'uns who tire-flip, mud-pit swim, rope climb and handstand-wa ...
- Merrell, Oculus Rift Take Virtual Hike Through Sundance
Marketing Daily, Sarah Mahoney - Monday, January 26, 2015
The immersive experience is the first-ever commercial use of this "in motio ...
- For Plus-Size Line, Target Taps Social's Sway
Marketing Daily, Sarah Mahoney - Thursday, January 22, 2015
While clothing brands routinely reach out to bloggers for input and publicit ...
- Reebok Springs Chicken, Urges Free-Range Fitness
Marketing Daily, Sarah Mahoney - Tuesday, January 13, 2015
"We've refocused the brand over the last several years on fitness f ...
- Adidas' Game Plan: Act Like It Belongs Here
Marketing Daily - Top of the News, Thom Forbes - Wednesday, January 14, 2015
After slipping behind Under Armour in the sportswear market earlier this yea ...
- Bloomie's Ties In With NBA All-Stars
Marketing Daily, Sarah Mahoney - Monday, January 12, 2015
Bloomingdale's is partnering up with "GQ" for three videos with the fashion-forwa ...
- Hot Spot: Bieber's Got New Underpants
Marketing Daily, Sarah Mahoney - Thursday, January 8, 2015
Love him or hate him, polarizing popster Justin Bieber is trending, than ...
- Soma Wants Your (Gently) Used Bra
Marketing Daily, Tanya Gazdik - Thursday, January 8, 2015
The initiative, which has collected 885,000 bras in four and a ha ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Friday, January 9, 2015
Calvin Klein has held on to its spot in the top ...
- Will A Customer-Centric Brand Disrupt Teen Fashion in 2015?
Engage:Teens, Aaron Paquette - Thursday, January 8, 2015
Although the economy is improving with wages up and many retailers experienci ...
- Hot Spot: Using Personalized Animation, Nike+ Asks You To Outdo You
Marketing Daily, Sarah Mahoney - Tuesday, January 6, 2015
Nike+ members get a motivational treat this year, based on their 20 ...
- Struggling in U.S., Coach Buys Stuart Weitzman
Marketing Daily, Sarah Mahoney - Tuesday, January 6, 2015
Some experts question whether Coach can juggle any expansion right now. ...
- In 2014, Defending Brands Most In-Demand Topic
Marketing Daily, Sarah Mahoney - Friday, January 2, 2015
A look at the year's best-read stories in the realms of retai ...
- Under Armour Signs Andy Murray In $23 Million Deal
Marketing Daily, Sarah Mahoney - Tuesday, December 30, 2014
The addition of Murray, the No. 1 tennis player in the U. ...
- Led By Jordan, Pricey Basketball Sneaks Fly Off Shelves
Marketing Daily, Sarah Mahoney - Sunday, December 28, 2014
Propelled by the introduction of the Air Jordan 11 "Legend Blue," wi ...
- UGG Ads Feature Models Chrissy Teigen, Jack Guinness
Marketing Daily, Tanya Gazdik - Sunday, December 28, 2014
"These are beautiful, yet highly functional products that also deliver the luxu ...
- Nike Ups Spending On Digital; Future Orders Weaken
Marketing Daily, Sarah Mahoney - Friday, December 19, 2014
Observers were mostly positive, and Deutsche Bank reiterated its "Buy" recommendation, bas ...
- Jeffries, Who'd Become 'The Old Guy' At The Party, Abruptly Departs Abercrombie
Marketing Daily - Top of the News, Thom Forbes - Wednesday, December 10, 2014
Once upon a time, when Abercrombie & Fitch was a tweedy pla ...
- Squeezing Value Out Of Brand Lululemon After A Few Sour Years
Marketing Daily - Top of the News, Thom Forbes - Monday, December 8, 2014
Lululemon -- with its reputation worn down by quality-control problems, some questionab ...
- Teens, Brands And Shopping Behavior
Engage:Teens, Greg Peverill-Conti - Friday, November 28, 2014
The whirlwind of holiday shopping is underway. The National Retail Federation projec ...
- Benetton Asks Gen Y To Stop Violence Against Women
Marketing Daily, Sarah Mahoney - Monday, November 24, 2014
In partnership with the United Nations campaign for the Elimination of Violen ...
- NEW! Amy Poehler Continues To Delight In Latest Old Navy Ad
Out to Launch, Amy Corr - Friday, November 21, 2014
Old Navy has launched another amusing spot starring Amy Poehler. This ti ...
- Ugg Seeking Holiday Sparkle
Marketing Daily, Sarah Mahoney - Thursday, November 20, 2014
The upbeat video shows elaborately choreographed dancers prancing around a snowy pi ...
- Macy's Adds Visual Search, Image Recognition To Mobile
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 18, 2014
Online shopping typically begins with a search. Macy's has rolled out ...
- A Million Workouts Per Day Powering UnderArmour's Shift To Tech
Marketing Daily, Sarah Mahoney - Thursday, November 13, 2014
In a presentation at the 4A's CreateTech conference in Cambridge, Mass., ...