• by Sarah Mahoney  @mahoney_sarah, January 30, 2015

The sweaty young ’uns who tire-flip, mud-pit swim, rope climb and handstand-walk through the new “Be More Human” campaign may be hard-bodied. But Reebok says they’re more than that: The idea is that all that grit and sweat of extreme workouts make them even more human. The campaign for the Adidas-owned brand is the first from Venables Bell & Partners, and looks at working out as a path to self-discovery. Besides Freak Show, spots include Honor Your Body,  Let Your Inner Child Out and Dig Deep. And an intriguing video delves into the science of character and resilience, including a quiz that gives you a numerical score on how you’re doing as a human. See it here at Your Human Score.