- Bonobos Expands With New Women's Brand
Marketing Daily, Sarah Mahoney - Friday, November 1, 2013
AYR, which stands for All Year Round, will kick off with deni ...
- Lands' End May Float On Its Own Again
Marketing Daily - Top of the News, Thom Forbes - Wednesday, October 30, 2013
Anyone who has ever worked at a startup or worn the gre ...
- N.Y. Program: Fashion Goes Underground
Marketing Daily, Karl Greenberg - Tuesday, October 22, 2013
The MTA said the pop-up stores, the first of which is Uniqlo ...
- Under Armour Goes To Shanghai
Marketing Daily, Karl Greenberg - Sunday, October 20, 2013
Athletic gear and apparel company Under Armour has launched a retail spa ...
- Burberry CEO Angela Ahrendts To Head Apple Sales
Marketing Daily - Top of the News, Thom Forbes - Tuesday, October 15, 2013
Angela Ahrendts, an American who is has been widely hailed for h ...
- Brooks' Run Happy Island To Rock 'n' Roll Marathons
Marketing Daily, Karl Greenberg - Wednesday, October 9, 2013
The on-site program comprises a 30,000-square-foot exhibition that includes a faux volcan ...
- The Gospel According To Patagonia
Marketing: Green, Benny Thomas - Wednesday, October 9, 2013
In my last post, I wrote about Patagonia and its attempt ...
- Authentic Looks To Put The Juice Back In Juicy
Marketing Daily - Top of the News, Thom Forbes - Tuesday, October 8, 2013
Juicy Couture, whose colorful velour tracksuits with JUICY across the posterior enjoy ...
- VF's Lucy Lights Up Boston's Esplanade
Marketing Daily, Sarah Mahoney - Friday, October 4, 2013
The light forest, which is expected to move to other cities a ...
- Patagonia Taps Howard As New VP/marketing
Marketing Daily, Sarah Mahoney - Tuesday, October 1, 2013
Outdoor clothing company Patagonia says it has hired Joy Howard as VP/marketin ...
- Gap Retweets To True Blue
Marketing Daily, Laurie Petersen - Monday, September 16, 2013
Gap gave Twitter a starring role in its first TV campaign ...
- Nike, Burberry Among Rising Fashion Brands
Marketing Daily, Laurie Petersen - Sunday, September 15, 2013
"What we're seeing is a greater mix of luxury and leisure th ...
- Levi's Invites Us To 'Make Our Mark'
Marketing Daily, Laurie Petersen - Thursday, September 12, 2013
The Station to Station train carrying artist Doug Aitken has left ...
- Adidas Cross-Channel Sports Campaign Drives Foot Traffic
Online Media Daily, Laurie Sullivan - Friday, September 6, 2013
Tagga has created a cross-channel campaign for adidas and sports retailer LI ...
- Gisele Audibles For H&M; Tom Silent For Uggs
Marketing Daily, Sarah Mahoney - Tuesday, September 3, 2013
Both halves of the world's best-paid celebrity couple are breaking new fa ...
- H&M Follows Beckham Into The Locker Room
Marketing Daily, Sarah Mahoney - Thursday, August 22, 2013
For its new fall campaign for David Beckham Bodywear, H&M follows t ...
- Old Navy Sponsors Alloy Digital's 'Style Rules' Series
Online Media Daily, Gavin O'Malley - Wednesday, August 21, 2013
What does Old Navy know about style? Enough to sponsor the laun ...
- Nordstrom Lowers Forecasts; Luxury Shoppers Spend More
Marketing Daily, Sarah Mahoney - Friday, August 16, 2013
Nordstrom says that while its second-quarter sales increased, the gains were le ...
- Gap Woos Gen Y With 'Back to Blue'
Marketing Daily, Sarah Mahoney - Monday, August 12, 2013
In its latest step on the comeback trail, the Gap is returni ...
- Digital Shopping Rewires BTS Habits
Marketing Daily, Sarah Mahoney - Tuesday, August 6, 2013
Ted Vaughan, a partner in BDO's retail and consumer product practice, sa ...
- Saks Finds A Home In Hudson's Bay
Marketing Daily - Top of the News, Thom Forbes - Tuesday, July 30, 2013
In a deal that's all about the location, location, location of bric ...
- Ageless Hilfiger Preppies Finally Graduate High School
Marketing Daily, Karl Greenberg - Tuesday, July 23, 2013
The Hilfigers are back for a seventh season. Those multi-culti, borderline-solipsistic preppi ...
- New Balance: No, Running Isn't Lonely
Marketing Daily, Karl Greenberg - Monday, July 22, 2013
The loneliness of the long distance runner doesn't have to be. ...
- ASICS, Brooks Launch Running Tech
Marketing Daily, Sarah Mahoney - Sunday, July 21, 2013
"Taking a cue from Spotify, we wanted to do something unique a ...
- Back-To-School Trends
Engage:Teens, Melanie Shreffler - Thursday, July 18, 2013
When you're a teenager, there are few days of the year ...
- Kmart Pushes Urban Boundaries With BTS Ads
Marketing Daily, Sarah Mahoney - Wednesday, July 17, 2013
While "Ship my pants" tested Kmart shoppers' taste tolerance for scatological hum ...
- For Back-to-School, Macy's Socializes
Marketing Daily, Sarah Mahoney - Monday, July 15, 2013
This year, Macy's is pushing its back-to-school effort even further into t ...
- Levi's Rolls Out Revel, New Line For Women
Marketing Daily, Sarah Mahoney - Thursday, July 11, 2013
In its ongoing quest to build the perfect pair of jeans f ...
- Under Armour 'Ready For August'
Marketing Daily, Karl Greenberg - Monday, July 8, 2013
Under Armour is extending its largest-ever global campaign, "I Will", with ...
- As NBA Woos Dwight, Adidas Backs China Trip
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 3, 2013
Dwight Howard spent two days hosting teams that want to pay h ...