- Brand Patriots Offer Free Exchange On Hernandez Jersey
Marketing Daily, Sarah Mahoney - Monday, July 1, 2013
With former New England Patriot Aaron Hernandez currently being held without ba ...
- Nike Sports Patriotic Camo; Sneaker Sales Move Online
Marketing Daily, Sarah Mahoney - Thursday, June 27, 2013
"The Nike Air Max running shoe was crafted for sport but w ...
- Dressing The Consumers Of Tomorrow
Engage:Teens, Lisa Glover - Thursday, June 27, 2013
Our culture has ingrained in us the need to constantly look forwa ...
- Men's Wearhouse Explains Firing Zimmer
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 26, 2013
Men's Wearhouse has explained why it fired executive chairman George Zimmer la ...
- Coach Taps Vevers As Executive Creative Director
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 26, 2013
Coach Inc. has named Loewe SA creative chief Stuart Vevers as i ...
- The Resurgence Of Style Among Men
Engage:Affluent, Alex Realmuto - Wednesday, June 26, 2013
Have you met today's affluent males? Gone are the days of JNCO' ...
- Burberry, Google Send Smartphone Smooches
Marketing Daily, Sarah Mahoney - Monday, June 24, 2013
Using either a desktop camera or a touchscreen, smooch-senders' real kisses a ...
- Nature Conservancy, Patagonia Tap Into Real Patagonia
Marketing Daily, Sarah Mahoney - Thursday, June 20, 2013
Starting next month, Patagonia, the outdoor gear marketer that has long be ...
- Men's Wearhouse Fires Its Founder And Persona
Marketing Daily - Top of the News, Thom Forbes - Thursday, June 20, 2013
George Zimmer, the 64-year-old Men's Wearhouse founder and spokesman who made ...
- Adidas Looks To Brazil
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 13, 2013
With the World Cup just a year away, sponsor Adidas is geari ...
- Lululemon CEO Prepares To Leave
Marketing Daily, Sarah Mahoney - Tuesday, June 11, 2013
Among brand advocates and social-media experts, Lululemon is something of a darlin ...
- Q&A: On Running To Catch Nike, Adidas, Et Al.
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 11, 2013
The running-exercise-workout landscape is populated by companies with immediate brand recognition. B ...
- We Need Our Grandmama
Engage:Men, Ky Henderson - Thursday, June 6, 2013
Way, way back in the early 1990s, there was a brief peri ...
- Keen Taps Happy Toes For New Line; Expands Presence
Marketing Daily, Sarah Mahoney - Tuesday, May 28, 2013
Fifteen-second videos feature a crowd of happy toes, ooh-ing and aah-ing ...
- Nike Dropping Livestrong Lines After Holidays 2013
Marketing Daily - Top of the News, Thom Forbes - Wednesday, May 29, 2013
Nike is terminating its nine-year merchandising partnership with Livestrong Foundation, the nonprof ...
- U.S. Retailers See Risk In Safety Plan For Bangladesh
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 24, 2013
American retailers are opposed to joining an international plan to improve safe ...
- Destination XL's Pixelated Privates Cause Controversy
Marketing Daily, Sarah Mahoney - Tuesday, May 21, 2013
"Once again, it's showing how this bigger man is just not treat ...
- 2013 EFFIE Award Preview: Mezamashii Run Project For Mizuno
Marketing Daily, Gail Marie - Tuesday, May 21, 2013
Mizunos running shoes are stiff (for a reason) so they don't fe ...
- Levi's Puts On Its Big Boy Pants
Marketing: Sports, Matt Dzamba - Tuesday, May 21, 2013
Levi's' $220 million naming rights deal with the new San Francisco 49e ...
- Champs Taps Westbrook For Ad Push
Marketing Daily, Karl Greenberg - Friday, May 17, 2013
The effort features a 30-second television commercial in which a high scho ...
- Hanes Aims Destruction Videos At Gen Y
Marketing Daily, Sarah Mahoney - Thursday, May 16, 2013
In an effort to encourage Millennial men to slip into its n ...
- Kidman To Star In Jimmy Choo Ads
Marketing Daily, Sarah Mahoney - Tuesday, May 14, 2013
Jimmy Choo, marketer of the $800 stilettos high seen on red carpe ...
- Oakley Inks Deal With MLB Properties
Marketing Daily, Karl Greenberg - Wednesday, May 15, 2013
Eyewear and accessories company Oakley, Inc. has signed its first deal wi ...
- Oakley Inks Deal With MLB Properties
MediaDailyNews, Karl Greenberg - Thursday, May 16, 2013
Eyewear and accessories company Oakley, Inc. has signed its first deal wi ...
- Kidman To Star In Jimmy Choo Ads
Marketing Daily, Sarah Mahoney - Tuesday, May 14, 2013
Jimmy Choo, marketer of the $800 stilettos seen on red carpets everywher ...
- Jockey Brings Back The Babe
Marketing Daily, Karl Greenberg - Monday, May 13, 2013
Underwear brand Jockey is launching a campaign for a new line ...
- Nike Celebrates LeBron's Fourth MVP Award
Marketing Daily, Sarah Mahoney - Tuesday, May 7, 2013
Well, that didn't take long: Nike says that it is celebrating N ...
- Publicis Seattle Wins Eddie Bauer
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 3, 2013
Eddie Bauer, which has been redefining itself since emerging from bankruptcy ...
- When Is Too Much Too Much?
Engage:Teens, Crystal Bennett - Thursday, May 2, 2013
I want to focus on a personal favorite topic, which seems appropria ...
- Brand Roadtest: Keen Sends Socks On Pacific Crest Trail
Marketing Daily, Sarah Mahoney - Tuesday, April 30, 2013
Keen, already known for its products for outdoor enthusiasts, is pushing i ...