- Sonic Drive-In Leans On Text, Email, Apps To Drive Sales
Email Marketing Daily, Ray Schultz - Wednesday, December 9, 2020
With most purchases made on the spot, text is key, Sonic Drive- ...
- WhatsApp And Twilio Expand Their Partnership
Email Marketing Daily, Ray Schultz - Wednesday, December 9, 2020
The firms are gearing up to support conversational messaging in several glob ...
- Staying 'Afloat' In Sea Of Social Turbulence
Social Media Insider, Fern Siegel - Wednesday, December 9, 2020
The app has a simple premise: The idea is for users ...
- Google Accuses IAC/InterActive Of 'Deceptive Marketing Practices'
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 7, 2020
"Google has taken hundreds of millions of dollars from us to adverti ...
- Apple Privacy 'Nutrition Labels' Set To Take Effect On Tuesday
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 7, 2020
Apple delayed its permission to track with an opt-in option until ne ...
- How U.S. Will Get A Federal Privacy Law Affecting Online Advertising
Data & Programmatic Insider, Laurie Sullivan - Monday, December 7, 2020
"California will have its own dedicated agency that enforces CPRA, which wi ...
- Amazon Fire TV Adding News Content From 12 Local TV Stations, 90 More To Come In 2021
Television News Daily, Wayne Friedman - Friday, December 4, 2020
Major market local TV stations and their newscasts will get a boo ...
- Linkcard Launches Self-Managing Marketing Suite
Email Marketing Daily, Ray Schultz - Friday, December 4, 2020
The new tools help brands boost conversions via email signatures and mobi ...
- Hello Santa, Here's All My Data In A Text -- Can You Predict Next Year's Trends?
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 2, 2020
Kids' lists for Santa at the mall can't be aggregated. An interacti ...
- Apple App Store Lets Publishers Offer Promotional Discount Codes
Publishers Daily, Sara Guaglione - Monday, November 23, 2020
The new codes let readers unlock offers like discounted prices on a ...
- 31% Of U.S. Broadband Homes Own 4 Or More OTT Services, Double A Year Ago
Television News Daily, Wayne Friedman - Monday, November 23, 2020
A recent survey found 31% of respondents said they subscribed to t ...
- Campaign Positions ESPN App For Surges in Mobile Use, Advertising
Video Insider, Karlene Lukovitz - Tuesday, November 24, 2020
With mobile app usage rising rapidly since the pandemic and ad spe ...
- Pandemic Has Been Good For 70% Of Mobile Marketers: Study
Around the Net In Digital, Ray Schultz - Monday, November 23, 2020
The COVID-19 pandemic has been a positive for mobile marketers — 7 ...
- Apple Confirms Plans To Roll Out Anti-Tracking Feature Next Year
PolicyBlog, Wendy Davis - Thursday, November 19, 2020
Despite pushback from the ad industry, Apple plans to move forward ear ...
- Apple Begins 2021 With 2 Major Changes That Advertisers, Developers Need To Know
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 18, 2020
One change is part of an App Store Small Business Program. Apple ...
- Apple Hit With Privacy Complaints In Germany And Spain
Digital News Daily, Wendy Davis - Monday, November 16, 2020
A privacy group led by prominent activist Max Schrems has filed complain ...
- White House Appeals Injunction That Prevents TikTok Ban
Digital News Daily, Wendy Davis - Friday, November 13, 2020
The White House is appealing an order issued earlier this month th ...
- HBO Max Finally Comes To Amazon Fire Devices; No Deal Yet For Roku (But There's A Workaround)
Digital News Daily, Karlene Lukovitz - Monday, November 16, 2020
The belated deal brings the HBO Max app to 40 million Amaz ...
- Welcome To My 'Parler,' Said The Spider To The Flies
Mobile Insider, Joe Mandese - Thursday, November 12, 2020
Platforms like Twitter have shown real vigilance to slow the spread ...
- Apple Announces M1 Chip For Mac -- What It Means For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 10, 2020
All aspects of the machine can now run on one chip th ...
- White House Lacks Authority To Ban TikTok Downloads, Company Tells Appeals Court
Digital News Daily, Wendy Davis - Monday, November 9, 2020
TikTok has asked an appellate court in Washington, D.C. to uphold ...
- Fitness Equipment Brands Capitalize On Data Through Membership Services
Data & Programmatic Insider, Laurie Sullivan - Sunday, November 8, 2020
Lockdown has driven high demand for at-home exercise equipment and a go ...
- TikTok App Generates $115 Million From Users In October
Performance Marketing Insider, Laurie Sullivan - Friday, November 6, 2020
TikTok was the top non-gaming app last month in generating in-app reven ...
- White House Fights To Reinstate Ban On WeChat Downloads
Digital News Daily, Wendy Davis - Monday, November 2, 2020
WeChat gives Chinese authorities "a powerful avenue to collect vast amounts ...
- Former GroupM, Comscore Execs Start Media Measurement Firm HyphaMetrics
Television News Daily, Wayne Friedman - Monday, November 2, 2020
The company looks to track all TV screens and devices into ...
- Judge Blocks Trump Administration's TikTok Ban
Digital News Daily, Wendy Davis - Sunday, November 1, 2020
Siding with TikTok content creators, a federal judge has prohibited the governme ...
- IAB Wants A Say In Apple's Privacy Settings
PolicyBlog, Wendy Davis - Thursday, October 29, 2020
IAB calls for "collective development of technical standards and operating practices" ...
- IAB France, Others Bring Antitrust Complaint In EU Against Apple Over Privacy
Digital News Daily, Wendy Davis - Wednesday, October 28, 2020
Business groups including the Interactive Advertising Bureau France have filed an antitru ...
- Apple's 25/65 Rule
Mobile Insider, Joe Mandese - Thursday, October 29, 2020
Apple has a 25% share of the mobile OS market, but contro ...
- FCC's Starks Warns Against Misuse Of 'Deeply Personal' Location Data
Digital News Daily, Wendy Davis - Monday, October 26, 2020
"It's no wonder we're seeing wariness about adopting potentially useful things li ...