Thirty-one percent of respondents in a recent survey said they subscribed to the top three OTT services -- Netflix, Amazon Prime Video, and Hulu, as well as least one other OTT service -- according to Parks Associates.
The survey says the percentage of these consumers is up from 14% in the third quarter a year ago.
In addition, the percentage of who own three or more -- including the top three -- is at 45% up from 27%. Sixty-one percent own two or more, compared to 48% in the third quarter of 2019.
Parks survey come from 10,000 U.S. broadband households, in the third quarter of 2020.
Looking individually at specific premium OTT platforms, 61% of U.S. broadband households subscribe to Netflix, while 47% subscribe to Amazon Prime Video; 36% to Hulu; and 31% to Disney+.
Netflix reported 73.1 million U.S. subscribers, in its third-quarter financial results. Industry estimates say Disney+ has 35 million U.S. subscribers; Hulu (on-demand), 32.1 million; and Amazon Prime Video, 26 million.