- In-app Campaign Gives Crown Lift Trucks A Lift
The MediaPost Cases, Nina Lentini - Friday, May 17, 2019
Berry Network implemented a B2B dynamic mobile display advertising program that w ...
- Carsharing Company Getaround Proclaims 'It's Go Time'
Marketing Daily, Tanya Gazdik - Wednesday, May 15, 2019
"Our campaign speaks to our core audience who we call 'Urban Doers, ...
- Apps Lose 69% Of Users In First Day Of Installation
Digital News Daily, Gavin O'Malley - Tuesday, May 14, 2019
Among app categories, news and comics have the highest average retention rat ...
- Horoscope.com Redesigns App With Subscription Offering
Publishers Daily, Sara Guaglione - Tuesday, May 14, 2019
The modern, redesigned Horoscope.com mobile app is now called Sun Signs, a ...
- Adobe Threatens Users Of Old Creative Cloud Apps With Legal Action
Around the Net in Email, Ray Schultz - Tuesday, May 14, 2019
Adobe is sending emails warning customers who are using older versions ...
- Apple Must Face Antitrust Suit Over App Pricing, Supreme Court Rules
Digital News Daily, Wendy Davis - Monday, May 13, 2019
Siding against Apple, the Supreme Court Monday ruled that the company mu ...
- Facebook Sues App Developer Over Data Mining
Digital News Daily, Wendy Davis - Monday, May 13, 2019
The South Korean app developer Rankwave allegedly used data about consumers "f ...
- 'The Telegraph' Has 5 Reasons To Be Skeptical On Uber
Around the Net In MAD London, Sean Hargrave - Friday, May 10, 2019
If you were wondering whether the Uber float is being overhyped, y ...
- Google Introduces Automated Bidding Option For App Advertisers, Access To YouTube Inventory
Digital News Daily, Laurie Sullivan - Wednesday, May 8, 2019
The bid option, target return on ad spend, automatically calculates advertisers' bid ...
- Uber Drivers Strike In The UK
Around the Net In MAD London, Sean Hargrave - Wednesday, May 8, 2019
Uber drivers have gone on strike in the UK today over t ...
- Apple's EU Music Probe Could Widen To News And Video
Around the Net In MAD London, Sean Hargrave - Tuesday, May 7, 2019
The EU will investigate claims made by Spotify that Apple abuses i ...
- EU To Investigate Apple Over Antitrust Claims
Digital News Daily, Wendy Davis - Monday, May 6, 2019
Regulators in Europe reportedly plan to investigate an antitrust complaint filed ...
- EU To Apple: 'You're Next'
London Blog, Sean Hargrave - Tuesday, May 7, 2019
As Apple launches its new entertainment services, an EU antitrust investigation ...
- How Instagram Will Change Search, Path To Purchase
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 7, 2019
Facebook built ecommerce capabilities into Instagram, known as a photo-sharing app. N ...
- Watchdog Faults Facebook Over Mobile App
Digital News Daily, Wendy Davis - Friday, May 3, 2019
The self-regulatory watchdog Children's Advertising Review Unit has found that Facebook didn ...
- Tinder Aims To Help Summer Concert-Goers Make Beautiful Music (Maybe)
Marketing Daily, P.J. Bednarski - Friday, May 3, 2019
The hook-up app just announced Tinder Festival Mode, enabling users to conne ...
- Google To Let Users Delete Mobile Auto-Tracking Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 1, 2019
Users can choose to delete the data after either three or ...
- Assessing Buy Side's Role In App-Ads.txt, Sellers.json Adoption
Digital News Daily, Anne Frisbie - Wednesday, May 1, 2019
Without app-ads.txt in place, nefarious players can masquerade as legitimate apps a ...
- Uber Includes London Public Transport Options
Around the Net In MAD London, Sean Hargrave - Tuesday, April 30, 2019
Uber says it is embracing a range of "mobility solutions" as ...
- Google Develops New Safeguards To Prevent Unauthorized Ad Inventory
Digital News Daily, Laurie Sullivan - Tuesday, April 30, 2019
Google is working to encourage app developers to publish only app-ads.txt file ...
- DirecTV Sees More Subscriber Losses, AT&T Trims Time Warner Deal Debt
Television News Daily, Wayne Friedman - Thursday, April 25, 2019
Video subscribers from DirecTV, DirecTV Now and AT&T's older fiber-based U-Verse we ...
- Social Apps With New Content Achieve Higher Unlock Phone Engagements
Mobile Insider, Gavin O'Malley - Thursday, April 25, 2019
Messaging and social each apps create more than 100 unlock engagement opportuniti ...
- Watching Ads Verified By Facial Recognition Earns Moviegoers Free Ticket
Digital News Daily, Laurie Sullivan - Tuesday, April 23, 2019
"Branded content will become the definitive entertainment medium," MoviePass cofounder Stacy Spik ...
- Michelob Ultra Pure Gold Offers Nature-Themed Ad Blocker
Marketing Daily, Karlene Lukovitz - Friday, April 19, 2019
Timed for Earth Day, the organic beer's app continues its theme ...
- Google Android Users In Europe Get New Setup Options
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 19, 2019
Marketing for Google may become a bit more strategic. Android users ...
- Google Brings YouTube To Amazon Devices, Resolves Dispute
Digital News Daily, Alex Weprin - Thursday, April 18, 2019
The companies say that in the coming months, Google will bring offici ...
- Search Analytics Tool Moves Into Financial, Investor Markets
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 19, 2019
Analytics provider SimilarWeb has moved into the financial space with the laun ...
- Fraudulent Apps Skyrocket, Brands Must Adopt Safeguards
Mobile Insider, Gavin O'Malley - Thursday, April 18, 2019
The total number of fraudulent apps has increased by 159% from 20 ...
- Google Pay Users Can Retrieve Loyalty Cards And Tickets From Gmail
Email Marketing Daily, Ray Schultz - Tuesday, April 16, 2019
Google Pay users can pull loyalty cards, movie tickets, boarding passes a ...
- Pendo Launches Tool To Help Marketo Clients Build Their Email Teams
Email Marketing Daily, Ray Schultz - Monday, April 15, 2019
The new product allows non-power users to come on board, while setti ...