- Facebook App To Pay For Users' Data
Around the Net In MAD London, Sean Hargrave - Wednesday, June 12, 2019
Facebook is launching an app via the Google Play Store that wi ...
- Facebook Promotes Study App, Shifts To Reward-Based Market Research
Digital News Daily, Gavin O'Malley - Tuesday, June 11, 2019
The new offering emphasizes transparency, data safety and compensation for all participa ...
- Downloading Apps Is Just The Beginning, Push Notifications Prove Useful
Digital News Daily, Gavin O'Malley - Tuesday, June 11, 2019
Properly executed push notifications can significantly drive click-throughs. When it came ...
- 'Outside' Launches 'Unpacked' Podcast, Extension Of Newsletter
Publishers Daily, Melynda Fuller - Thursday, June 6, 2019
Inspired by the popularity of its newsletter "What You Missed," Outside ...
- Consumers Noticing More Ads Referencing Location Tracking
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 6, 2019
Consumers may be willing to give up privacy for convenience in app ...
- Apple Developer Sign-In Button Instructions Raising Eyebrows
Digital News Daily, Laurie Sullivan - Wednesday, June 5, 2019
Apple wants developers to use a new "Sign in with Apple" butt ...
- App Allows Consumers To Manage Incoming Brand Emails
Email Marketing Daily, Ray Schultz - Thursday, June 6, 2019
AdKaddy, now out of beta, allows users to set up a separa ...
- Adware Found Installed In Play Store Apps
Mobile Insider, Gavin O'Malley - Thursday, June 6, 2019
Mobile security firm Lookout said it discovered 238 separate apps carrying t ...
- Tinder Agrees To Share User Data With Russian Government
Around the Net In MAD London, Sean Hargrave - Wednesday, June 5, 2019
The BBC brings news that Tinder has agreed with a Russian dema ...
- New Email App Features Price Tracking For Shoppers
Email Marketing Daily, Ray Schultz - Tuesday, June 4, 2019
Edison Mail's Price Alert tells consumers when a price has fallen f ...
- Cointreau, Courvoisier Strike Dating, Music Partnerships
Marketing Daily, Karlene Lukovitz - Thursday, May 30, 2019
Cointreau has created margarita-making events for Bumble-matched couples; Courvoisier is co-hosting mus ...
- Why China's Tencent Is About To Leapfrog The Competition
MediaDailyNews, Brian Monahan - Friday, May 31, 2019
The Tencent marketing platform is driving lighting-fast brand creation and business growt ...
- SmarterHQ Launches Tools To Help Email Marketers Move Into Mobile
Email Marketing Daily, Ray Schultz - Thursday, May 30, 2019
Push notifications can annoy consumers, so they must be based on behavior ...
- Facebook Makes Rewarded Video Available To Gaming Apps In Audience Network
Mobile Insider, Gavin O'Malley - Thursday, May 30, 2019
Users have to interact with an advertised game for 15 seconds ...
- Former Google, Amazon Executive Appointed Walmart CTO
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, May 29, 2019
Suresh Kumar, a former Google, Microsoft, and Amazon employee, stepped into t ...
- Salesforce Debuts Datorama Marketplace
Around the Net in Email, Ray Schultz - Friday, May 24, 2019
Salesforce is launching a Datorama Marketplace to help developers create customized ap ...
- Uber Launches Bike Service In London
Around the Net In MAD London, Sean Hargrave - Friday, May 24, 2019
Uber has launched a new bicycle service in London, City AM reveal ...
- Click-Through Rates Of Video In-App Ads Soar
Digital News Daily, Gavin O'Malley - Wednesday, May 22, 2019
Average click-through rates for video in-app ads are now more than sev ...
- GDPR Impact: Global App Audiences Grow Nearly 17% Y-O-Y
Mobile Insider, Gavin O'Malley - Thursday, May 23, 2019
While marketers trimmed customer lists to meet new regulatory requirements for "traditiona ...
- ByteDance Challenges Social Media Titans
Social Media Insider, Gavin O'Malley - Wednesday, May 22, 2019
Known to the world as musical.ly until it was acquired and modifi ...
- Google Ban Prompts Rush To Trade-In Huawei Handsets
Around the Net In MAD London, Sean Hargrave - Tuesday, May 21, 2019
Brits are reported by "The Mirror" to be scrambling to sell o ...
- Acura Brings Potential Buyers Inside For A Look At Luxury
The MediaPost Cases, Nina Lentini - Tuesday, May 21, 2019
The frictionless AR experience allowed the target to "sit" inside the RD ...
- Bloomberg Hikes Engagement With Innovation, Audio
The MediaPost Cases, Nina Lentini - Tuesday, May 21, 2019
The Bulletin leverages machine learning and AI technology to generate a single-senten ...
- Digital Innovation Puts Wind Beneath The Wing
The MediaPost Cases, Nina Lentini - Tuesday, May 21, 2019
The digital experience encourages members to maximize the full value of t ...
- TikTok Boasts Huge Popularity, Racked Up 33M New Installs
Digital News Daily, Gavin O'Malley - Friday, May 17, 2019
Known to the world as musical.ly until it was acquired and modifi ...
- Uber Focuses On Safety, Offers Rider Tools
Drive Time, Tanya Gazdik - Monday, May 20, 2019
Uber sent out an email to riders on Friday with the subje ...
- HBO Uses Voice To Make 'Westworld' Come Alive
The MediaPost Cases, Nina Lentini - Monday, May 20, 2019
Users play as an unnamed "Westworld" host, and are guided through "choose-your-own-adventur ...
- Boston Transit Co. Gets Third-shift Workers Home
The MediaPost Cases, Nina Lentini - Monday, May 20, 2019
The campaign drove awareness with late-night workers in real-time via a geofen ...
- Publishers Need To Adopt Strategies To Better Optimize Mobile Header Bids
Publishers Daily, Melynda Fuller - Thursday, May 16, 2019
As mobile advertising accelerates, partly due to better video options with ...
- MTV's Fist Bump Counter Puts 'Jersey Shore' On Top
The MediaPost Cases, Nina Lentini - Friday, May 17, 2019
Its mobile-optimized website, Fist Pump, was an integral part of this initiativ ...