- IAB: AI 'Transformative,' Helps Drive Quarter Trillion In Ad Spend
MediaDailyNews, Laurie Sullivan - Thursday, April 17, 2025
Digital ad revenue grew nearly 15% to $259 billion in 2024, accordi ...
- Marketers Find Performance Advertising A Tariff Workaround
Performance Marketing Insider, Laurie Sullivan - Thursday, April 17, 2025
CMOs have maintained performance marketing budgets and investments in conversion to sal ...
- Advertising's Next New -- And Improved -- Title: The CAIO
Media 3.0, Joe Mandese - Wednesday, April 16, 2025
Just weeks after Assembly named one, Interpublic's Momentum Worldwide unit this morni ...
- Apple User Data Will Train Its AI
MediaDailyNews, Laurie Sullivan - Tuesday, April 15, 2025
Apple has built a complicated plan to rely on user data ...
- AAM Releases 'Ethical' AI Standards: Transparency, Accountability, Oversight
MediaDailyNews, Laurie Sullivan - Tuesday, April 15, 2025
AAM working groups formed last year have been instrumental in providing feedba ...
- Google Stops 5.1B Bad Ads From Serving Up In 2024
MediaDailyNews, Laurie Sullivan - Wednesday, April 16, 2025
AI has been crucial in helping Google enforce policies and prevent b ...
- Brand-Aware AI Assistant Capitalizes On Personalization, Predictive, Performance
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 16, 2025
For years, the ad industry spoke about "the year of mobile." Combi ...
- Phishing For AI: Over 80% Of Attacks Utilize Artificial Intelligence
Email Insider, Ray Schultz - Tuesday, April 15, 2025
Polymorphic attacks have also relied heavily on AI to achieve scale, KnowB ...
- IAS Launches Pre-Bid Video Exclusion Lists On TikTok
MediaDailyNews, Colin Kirkland - Monday, April 14, 2025
By leveraging IAS's AI-powered brand suitability technology, advertisers are now able ...
- Advertising Starts Linking AI Agents With Platforms, Models
MediaDailyNews, Laurie Sullivan - Monday, April 14, 2025
Intelligent AI agents with access to online chat history, critical information a ...
- Product Content Citations Dominate AI Search - Where Do Others Fall In Line?
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 15, 2025
Citations lacking in AI search results have become a major concern f ...
- Claritas AI Predicts Which Audiences Should Respond Best To Targeting
Data & Programmatic Insider, Laurie Sullivan - Monday, April 14, 2025
Developers have created an AI-driven audience optimization model for email marketers ...
- What Happens To Google Ads When AI Agents Collaborate
Performance Marketing Insider, Laurie Sullivan - Monday, April 14, 2025
Safe Superintelligence is the latest AI startup to gain backing from Goog ...
- The Specter Of AI: How News Consumers Feel About It
Publishing Insider, Ray Schultz - Thursday, April 10, 2025
They are wary of AI, but show a fair degree of litera ...
- IPG Creates AI Commerce Role, Taps Ateria Co-Founder Sarig To Lead It
MAD, Steve McClellan - Wednesday, April 9, 2025
Yaniv Sarig will focus on the growing consumer interest in using G ...
- Tim Zaman Leaves Google DeepMind To Join OpenAI At An Interesting Time
MediaDailyNews, Laurie Sullivan - Wednesday, April 2, 2025
Zaman was responsible for Google DeepMind's engineering and research productivity. ...
- YouTube Expands DeepFakes Prevention Program
MediaDailyNews, Colin Kirkland - Wednesday, April 9, 2025
In support of two controversial Congressional bills focused on management of AI-generat ...
- Brandtech Collaborates With Google AI, Eyes Text-To-Video
MediaDailyNews, Laurie Sullivan - Thursday, April 10, 2025
The Brandtech Group has announced it will integrate Google's video-generation model in ...
- Adobe's AI Agentic Vision For Creators
Performance Marketing Insider, Laurie Sullivan - Thursday, April 10, 2025
Adobe later this month will debut the foundation for what will beco ...
- Dentsu Signs EU AI Pact To Promote Responsible AI Practices
MAD, Steve McClellan - Tuesday, April 8, 2025
Over 130 organizations have signed the voluntary pact designed to promote responsib ...
- Snapchat Launches Sponsored AI Lenses To Maximize Brand Engagement
MediaDailyNews, Colin Kirkland - Tuesday, April 8, 2025
Snapchat's newest ad format, Sponsored AI Lenses, taps into its insistence ...
- GAI Search Will Decide What Customers Need
MediaDailyNews, Laurie Sullivan - Wednesday, April 9, 2025
BrightEdge launched a feature Wednesday - AI Catalyst - that allows markete ...
- Google Unveils AI That Gives Companies More Control Of Their Data
MediaDailyNews, Laurie Sullivan - Wednesday, April 9, 2025
Among many innovations Google announced today at its Cloud Next conference ...
- Latinas Bridge Generations Asking AI For Guidance As Mother's Day Approaches
MediaDailyNews, Laurie Sullivan - Thursday, April 10, 2025
Advertisers need to understand the importance of this cultural shift toward ...
- GAI Gets Hot, But Hallucinations Cooling Adoption
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 8, 2025
Generative AI digital customer experiences are promising, but hallucinations remain a challen ...
- AI Copyright Suits Are Combined In New York
Publishers Daily, Ray Schultz - Monday, April 7, 2025
Both authors and newspapers will be fighting OpenAI and Microsoft in o ...
- Stop The Steal: Ad Campaign Calls For AI Firms To Pay For Content
Publishing Insider, Ray Schultz - Monday, April 7, 2025
Ads will run in hundreds of publications and web sites this wee ...
- Creative Data Infused Into AI Agent, Newly Appointed Vidmob President Says
Data & Programmatic Insider, Laurie Sullivan - Monday, April 7, 2025
Vidmob President Mark Mannino believes creative data has found a new ho ...
- Chatty GPT: Consumers Are Going To AI Platform For Advice
Email Insider, Ray Schultz - Monday, April 7, 2025
Legal and medical are the least trusted advice topics, Express Legal Fundi ...
- OpenAI Search's Partner, Competitor: Microsoft Copilot
MediaDailyNews, Laurie Sullivan - Sunday, April 6, 2025
Microsoft launched Copilot Search in Bing on Friday to offer AI-powered summari ...