- Causal AI Supports Ad Targeting Through Divestiture, Redesigning Longtime Data Biz
Data & Programmatic Insider, Laurie Sullivan - Monday, April 28, 2025
Becausal launched Monday, to set new standards for accountability and performance support ...
- Microsoft Explains How It Made An Ad From AI
MediaDailyNews, Laurie Sullivan - Monday, April 28, 2025
In the ad Microsoft co-created with generative AI, people's faces are n ...
- Anthropic: How GAI Affects Performance Of Economy
Performance Marketing Insider, Laurie Sullivan - Monday, April 28, 2025
Software development is a major part of advertising platforms, ensuring that a ...
- OpeAI Whirlwind: Tech Firm Signs Deal With One Publisher, Is Sued By Another
Publishing Insider, Ray Schultz - Friday, April 25, 2025
Ziff Davis is the latest publisher to go to court over alleg ...
- Meta Expands Live Translations, Messaging On Ray-Ban Smart Glasses
MediaDailyNews, Colin Kirkland - Thursday, April 24, 2025
Meta's Ray-Ban Smart Glasses are getting tech updates and expansions in li ...
- Search, YouTube Buys Drive Alphabet Q1 Up 12% To $90B
MediaDailyNews, Laurie Sullivan - Thursday, April 24, 2025
Despite antitrust monopoly challenges, Alphabet reported revenue for Q1 2025 rose 1 ...
- IAB: Ad Forecasts Look Rocky, But Industry Remains Resilient
MediaDailyNews, Laurie Sullivan - Friday, April 25, 2025
Economic instability and the impact of tariffs in 2025 could be overco ...
- YouTube Ad Revenue Jumps 10.3% To $8.9B
Performance Marketing Insider, Laurie Sullivan - Friday, April 25, 2025
Google began testing AI Overviews in YouTube as the company turned ...
- OpenAI Reportedly Will Bring Shopify To ChatGPT
MediaDailyNews, Laurie Sullivan - Wednesday, April 23, 2025
Agentic commerce functions identified in lines of code added by OpenAI ...
- GenAI Does Supply: Brands Find New Use For Technology, But Face Hurdles
Email Insider, Ray Schultz - Wednesday, April 23, 2025
Over half of all firms cite legacy/on-premise tools as significant obstacles, Logili ...
- Google Makes U-Turn On Third-Party Ad Tracking, Retains Cookies
MediaDailyNews, Laurie Sullivan - Tuesday, April 22, 2025
Google has reversed a decision on its plan to phase out third-par ...
- NAD Tells Apple To Modify, Change Some Intelligence Messaging
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 23, 2025
Apple's AI rollout just became a bit rockier. The BBB National Program ...
- 'The Washington Post' Signs Content Deal With OpenAI
Publishers Daily, Ray Schultz - Tuesday, April 22, 2025
ChatGPT will display summaries and links to reporting from the "Post." ...
- The Internet Has A Trust And Transparency Problem
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 22, 2025
Google shook the ad industry harder this week to see what ...
- App Space Is Having A Probabilistic 'Moment'
Performance Marketing Insider, Laurie Sullivan - Monday, April 21, 2025
Companies behind an ID-less graph and cookie-free project built what they ca ...
- IAE Unveils 'AI Integrity' Certification For Ad Execs
MediaDailyNews, Joe Mandese - Friday, April 18, 2025
The program includes a 90-minute, self-administered training and testing process and t ...
- IAB: AI 'Transformative,' Helps Drive Quarter Trillion In Ad Spend
MediaDailyNews, Laurie Sullivan - Thursday, April 17, 2025
Digital ad revenue grew nearly 15% to $259 billion in 2024, accordi ...
- Marketers Find Performance Advertising A Tariff Workaround
Performance Marketing Insider, Laurie Sullivan - Thursday, April 17, 2025
CMOs have maintained performance marketing budgets and investments in conversion to sal ...
- Advertising's Next New -- And Improved -- Title: The CAIO
Media 3.0, Joe Mandese - Wednesday, April 16, 2025
Just weeks after Assembly named one, Interpublic's Momentum Worldwide unit this morni ...
- Apple User Data Will Train Its AI
MediaDailyNews, Laurie Sullivan - Tuesday, April 15, 2025
Apple has built a complicated plan to rely on user data ...
- AAM Releases 'Ethical' AI Standards: Transparency, Accountability, Oversight
MediaDailyNews, Laurie Sullivan - Tuesday, April 15, 2025
AAM working groups formed last year have been instrumental in providing feedba ...
- Google Stops 5.1B Bad Ads From Serving Up In 2024
MediaDailyNews, Laurie Sullivan - Wednesday, April 16, 2025
AI has been crucial in helping Google enforce policies and prevent b ...
- Brand-Aware AI Assistant Capitalizes On Personalization, Predictive, Performance
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 16, 2025
For years, the ad industry spoke about "the year of mobile." Combi ...
- Phishing For AI: Over 80% Of Attacks Utilize Artificial Intelligence
Email Insider, Ray Schultz - Tuesday, April 15, 2025
Polymorphic attacks have also relied heavily on AI to achieve scale, KnowB ...
- IAS Launches Pre-Bid Video Exclusion Lists On TikTok
MediaDailyNews, Colin Kirkland - Monday, April 14, 2025
By leveraging IAS's AI-powered brand suitability technology, advertisers are now able ...
- Advertising Starts Linking AI Agents With Platforms, Models
MediaDailyNews, Laurie Sullivan - Monday, April 14, 2025
Intelligent AI agents with access to online chat history, critical information a ...
- Product Content Citations Dominate AI Search - Where Do Others Fall In Line?
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 15, 2025
Citations lacking in AI search results have become a major concern f ...
- Claritas AI Predicts Which Audiences Should Respond Best To Targeting
Data & Programmatic Insider, Laurie Sullivan - Monday, April 14, 2025
Developers have created an AI-driven audience optimization model for email marketers ...
- What Happens To Google Ads When AI Agents Collaborate
Performance Marketing Insider, Laurie Sullivan - Monday, April 14, 2025
Safe Superintelligence is the latest AI startup to gain backing from Goog ...
- The Specter Of AI: How News Consumers Feel About It
Publishing Insider, Ray Schultz - Thursday, April 10, 2025
They are wary of AI, but show a fair degree of litera ...