Chicago-based ad agency Schafer Condon Carter (SCC) has named AI marketing and agency veteran Jim Lecinski senior advisor to help accelerate the agency's use of AI across its capabilities.   

Lecinski is now a professor of marketing at Northwestern University's Kellogg School of Management.  He's the co-author of the book, "The AI Marketing Canvas," which offers a five-step framework for leveraging AI for business.    

He spent a dozen years at Google, lastly as vice president-US sales and service. Prior to Google he served in senior account roles with Havas, Y&R and DDB.  

His role with the agency starts next month and he will be the keynote speaker for SCC's upcoming “Challenger Brand AI Summit” scheduled for mid-May.