- Google Commits $2B To AI Startup That Amazon Also Invested In
MediaDailyNews, Laurie Sullivan - Saturday, October 28, 2023
Anthropic is the developer of Claude 2, a chatbot rival to ChatGP ...
- Merkle Transitioned To Google PMax, Then Ad Performance Fell
Performance Marketing Insider, Laurie Sullivan - Monday, October 30, 2023
The agency cited AI for the lack of consistency in ad performanc ...
- Sales Email Watchdog: Tool Helps Teams Assess What They Write, Firm Says
Email Insider, Ray Schultz - Friday, October 27, 2023
It's all too easy for salespeople to write overly long copy fu ...
- House 337 Creates AI Guidelines For Advertising
MAD, Fern Siegel - Thursday, October 26, 2023
AI has altered the digital ad landscape - and the global sh ...
- Microsoft pubCenter For Publishers Relaunches In U.S. Pilot As Google AdSense Alternative
MediaDailyNews, Laurie Sullivan - Thursday, October 26, 2023
Microsoft Advertising is running a pilot in the U.S. to help creato ...
- Amazon Ad Dollars Top $12B In Third Quarter
MediaDailyNews, Laurie Sullivan - Thursday, October 26, 2023
Amazon smashed Wall Street expectations on Thursday after reporting that its ...
- How Technologists Are Selling AI To Marketers
Performance Marketing Insider, Laurie Sullivan - Friday, October 27, 2023
AI grew up this year, advancing into generative and other types. ...
- 'Forbes' Launches AI-Based News Search Tool With Google Cloud
Publishers Daily, Ray Schultz - Thursday, October 26, 2023
Now in beta, Adelaide will allow visitors to receive personalized content recommendati ...
- Google Ready To Fill Ads With Its Generative AI Search Experience
MediaDailyNews, Laurie Sullivan - Wednesday, October 25, 2023
On Alphabet's Q3 2023 earnings call Tuesday, Google CEO Sundar Pichai sa ...
- Google Try-On Beauty Tools Make Convincing Hair Dye, Cosmetic Ads
MediaDailyNews, Laurie Sullivan - Wednesday, October 25, 2023
Google this week will begin rolling out an AR Beauty feature f ...
- Yelp Expands Use Of Neural Networks To Improve Ad Matching, Search
MediaDailyNews, Laurie Sullivan - Tuesday, October 24, 2023
Yelp has expanded its use of neural networks to improve ad matchin ...
- Microsoft's Growth In Cloud Offsets Google's Search Dominance
MediaDailyNews, Laurie Sullivan - Tuesday, October 24, 2023
Microsoft and Google continue to battle it out for dominance in t ...
- Prepping For Cookie-less World, Inuvo Releases Audience Discovery Portal 2.0
Mediapsssst, Richard Whitman - Tuesday, October 24, 2023
The martech firm says the latest version of the AI-driven portal le ...
- Hari Joins Code And Theory To Lead Data, Analytics and AI
People on the Move, Steve McClellan - Tuesday, October 24, 2023
Anil Hari has joined Stagwell’s Code and Theory as head of dat ...
- Amazon Ads Automate Creative Images For Sellers With Generative AI
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 25, 2023
Today, products from third-party sellers represent more than 60% of the uni ...
- Former MediaLink Vice Chair Millard Named Chair Of AI-Based Exec Recruiter
MediaDailyNews, Joe Mandese - Tuesday, October 24, 2023
Long-time advertising and media industry exec Wenda Harris Millard has been nam ...
- How To Outperform 2.5B Blogs Published Annually
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 24, 2023
There are more than 600 million blogs out of 1.9 billion websit ...
- AI Alert: Publishers Try To Block-Or Get Paid For-Content Scraping
Publishing Insider, Ray Schultz - Sunday, October 22, 2023
Hundreds of publications have installed blockers to prevent their stories from bei ...
- AI, Disinformation Might Save The News -- But Not How You Think
Media Insider, Kaila Colbin - Friday, October 20, 2023
In wartime, millions of people are turning to social media to st ...
- Search Agencies Are Building Their Own Empire
Performance Marketing Insider, Laurie Sullivan - Friday, October 20, 2023
Google AdSense on Thursday rolled out related search ads for Auto A ...
- Vermont Paper Uses AI To Cover Town Meetings
Publishers Daily, Ray Schultz - Thursday, October 19, 2023
Publisher says ChatGPT-driven transcript 'wasn't awful.' ...
- Data Disruptor Dilemma: Brands Face Increasing Challenges To Quality
Email Insider, Ray Schultz - Thursday, October 19, 2023
Email is the most-used form of 'foundational' contact data, followed by phon ...
- Pirelli Ponders AI In Annual Report
Marketing Daily, Tanya Gazdik - Tuesday, October 17, 2023
Noted writers and artists were invited to look into the theme ...
- Microsoft Bing Integrates Content Credentials For AI-Generated Images
MediaDailyNews, Laurie Sullivan - Thursday, October 19, 2023
A text-to-image tool from OpenAI now available in Microsoft Bing and BingCh ...
- Privacy, American-Style: Most People Are Worried, Republicans More Than Democrats
Email Insider, Ray Schultz - Wednesday, October 18, 2023
Consumers feel they have little control over how their personal data ...
- Microsoft Preparing To Support Amazon In $1B Deal
MediaDailyNews, Laurie Sullivan - Tuesday, October 17, 2023
The deal would shift Amazon from local services to cloud-based tools f ...
- What (Not Who) Can Reason Better - Ernie, Bard Or Bing?
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 18, 2023
A Stanford computer scientist, speaking at the Wall Street Journal conference, sa ...
- AI Verve: Brands Worldwide Are Adding The Tech To Their Marketing
Email Insider, Ray Schultz - Tuesday, October 17, 2023
Most businesses are using artificial intelligence in some form, but they fa ...
- Synthetic Media Planning
Media 3.0, Joe Mandese - Tuesday, October 17, 2023
Twenty-four hours after publishing a column about an "arms race" between whi ...
- AI-Powered Tools Suite For Advertisers, Publishers Launches
MediaDailyNews, Laurie Sullivan - Monday, October 16, 2023
Teads on Monday announced a suit of AI-powered solutions across CTV, performanc ...