- ByteDance Video Editor Offers Advertisers, Creators Business Tools
MediaDailyNews, Colin Kirkland - Monday, October 16, 2023
TikTok parent company ByteDance is expanding its all-in-one video editing app, CapCu ...
- Microsoft Bing: Verbs Matter More In AI
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 17, 2023
Microsoft Bing Principal Program Manager Fabrice Canel explains how AI search diffe ...
- YouTube Wants Advertisers To 'Own The Moment' With AI Ad Tools
MediaDailyNews, Laurie Sullivan - Monday, October 16, 2023
YouTube's Google AI-powered solutions distribute campaigns across formats to serve ads ...
- Dentsu Takes Equity Stake In U.S. 'Character Engine' Developer
Mediapsssst, Richard Whitman - Friday, October 13, 2023
The tech firm Inworld AI is using AI to give virutal characte ...
- Topic Talk: Study Shows What Marketers Are Researching
Email Insider, Ray Schultz - Friday, October 13, 2023
Brand marketers are very interested in Generative AI and various forms ...
- Google Search: A Gross Margin Framework For Generative AI Modeling
Performance Marketing Insider, Laurie Sullivan - Thursday, October 12, 2023
Analysts at New Street Research have developed a framework to evaluate t ...
- Early Bird AI: Daring Marketers Are Using Gen AI For Content
Email Insider, Ray Schultz - Wednesday, October 11, 2023
And they are exceeding their revenue goals and seeing improved ROI, Deloit ...
- TikTok Feature Allows Creators To Connect Accounts To Video-Editing Apps
MediaDailyNews, Colin Kirkland - Tuesday, October 10, 2023
The new feature invites users to post video content directly from ap ...
- Havas Agencies To Use Adobe Firefly To Boost Supply Chain
MediaDailyNews, Colin Kirkland - Tuesday, October 10, 2023
The goal of the partnership is a "smarter and more responsible" conte ...
- Meta Offers Reels Ads Updates For Holiday Season
MediaDailyNews, Colin Kirkland - Wednesday, October 11, 2023
Meta has announced new features for Reels ads, including text, template a ...
- Google Rolls Out 'Demand Gen' Campaign Type
MediaDailyNews, Laurie Sullivan - Tuesday, October 10, 2023
Google introduced Demand Gen campaigns earlier this year, and now is rolli ...
- IAB Tech Lab AI Secures Adland's Future
MediaDailyNews, Laurie Sullivan - Monday, October 9, 2023
"We're a shiny penny industry," said Anthony Katsur, CEO of IAB Te ...
- Google Core Algorithm Update Rewards High-Quality Pages
Performance Marketing Insider, Laurie Sullivan - Monday, October 9, 2023
Google began rolling out its third core algorithm update last week, b ...
- Scrubbing Down Content: 'The Messenger' Deploys New AI Vetting Tool
Publishing Insider, Ray Schultz - Thursday, October 5, 2023
Seekr claims it can save publishers and editors from a variety ...
- Yahoo Spins Out Vespa, Its Enterprise AI-Scaling Engine
MediaDailyNews, Laurie Sullivan - Wednesday, October 4, 2023
Yahoo today announced the spinout of its enterprise AI-scaling engine Vespa ...
- Google At 25 Adds Generative AI Into Voice Assistant
MediaDailyNews, Laurie Sullivan - Wednesday, October 4, 2023
Google on Wednesday announced the addition of Bard to Google Assistant, ...
- Microsoft, Domino's Form AI Innovation Partnership
Marketing Daily, Teresa Buyikian - Tuesday, October 3, 2023
The companies will use the Microsoft Cloud and Azure OpenAI service ...
- Zuckerberg-Backed Nonprofit Launches Voter Campaign On AI Misinformation
Marketing Daily, Laurie Sullivan - Tuesday, October 3, 2023
AIandYou says this is the first multicultural public awareness campaign on ...
- Axel Springer CEO Sees AI As A Friend, Not An Enemy
Publishers Daily, Ray Schultz - Tuesday, October 3, 2023
Mathias Dopfner comments as his company shows interest in acquiring The Telegr ...
- Gmail Draws The Line, Adds Tough Anti-Spam Rules
Email Insider, Ray Schultz - Tuesday, October 3, 2023
Gmail's new requirements start in February 2024. Yahoo is also making the ...
- ANA/Bloomberg Team On A Guide To AI, A Manual One
Media 3.0, Joe Mandese - Tuesday, October 3, 2023
Nature abhors a vacuum. Apparently, so does artificial intelligence. So the A ...
- Microsoft's Nadella Calls Google's Search Testimony 'Bogus'
MediaDailyNews, Laurie Sullivan - Monday, October 2, 2023
Nadella dismissed an argument Google made, calling it "bogus." Google testimony suggest ...
- LinkedIn Creative Platform In Alpha Automates Customer Ads Within 5 Minutes
MediaDailyNews, Laurie Sullivan - Tuesday, October 3, 2023
LinkedIn is reimagining how B2B marketing should work. On Tuesday the compa ...
- Amazon Reportedly Will Introduce A Search Concierge In January
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 3, 2023
Amazon is overhauling its search bar with generative AI features that wi ...
- Behind Bid Shading's $6.6B Failure
Data & Programmatic Insider, Laurie Sullivan - Monday, October 2, 2023
Bid shading is a popular programmatic ad strategy, but was created ...
- HubSpot Launches First National Ad Campaign On NFL Sunday Ticket
Marketing Daily, Laurie Sullivan - Monday, October 2, 2023
HubSpot launched its first NFL Sunday Ticket national ad campaign on YouTub ...
- Google Extended Gives Publishers A Way To Block Bard's AI Training Model
MediaDailyNews, Laurie Sullivan - Monday, October 2, 2023
Google announced a way for publishers to opt-out of having data fr ...
- They're Giving It All - Tech That Detects AI-Generated Clickbait
Performance Marketing Insider, Laurie Sullivan - Monday, October 2, 2023
Tools and chatbots are being used to generate massive amounts of low-quali ...
- Microsoft Bing Chatbot Pushes Ads With Malware
MediaDailyNews, Laurie Sullivan - Friday, September 29, 2023
The Microsoft Bing Chatbot powered by AI is being injected with malicio ...
- Fox Television Stations Strikes Generative AI Deal With Waymark
Television News Daily, Wayne Friedman - Thursday, September 28, 2023
The Fox deal with ad-tech company Waymark allows local advertisers to crea ...