- Google Focuses On Making Search More Visual For The TikTok Era
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 28, 2022
Google on Wednesday at its Search On event showed how advancements ...
- Smarten Up: Brands Are Offering Intelligent Products And Services
Email Insider, Ray Schultz - Wednesday, September 28, 2022
One major hurdle is that it's tough to scale these use case ...
- Iterable Moves Into Australia And New Zealand
Email Marketing Daily, Ray Schultz - Wednesday, September 28, 2022
The Iterable ANZ team will be headed by Jeremy Smith. ...
- The Future Of SEO: AI, Automation And Content Creation
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 28, 2022
Organic and paid search combined still dominate website traffic. SEO has beco ...
- Dynamic Content Engine FindMine Raises $9.9M In Financing
Email Marketing Daily, Ray Schultz - Thursday, September 22, 2022
FindMine helps brands share content in email, social media and other chann ...
- MRC Releases Final 'Outcomes' Measurement Standards
MediaDailyNews, Joe Mandese - Wednesday, September 21, 2022
With the outcomes under its belt, the MRC is now in t ...
- Instacart, Good Food Holdings Partnership Combines Online, In-Store Data To Compete With Amazon
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 20, 2022
Consumers will soon be able to use Connected Stores technology including Cap ...
- Michael Sinoway Named Lucidworks CEO
Email Marketing Daily, Ray Schultz - Monday, September 19, 2022
Sinoway replaces Will Hays, CEO since 2013. The company has experienced layo ...
- Cosmo Media Labs Launches With Investment From The Sandbox
Digital News Daily, Colin Kirkland - Thursday, September 15, 2022
Cosmo Media Labs, a production studio focused on content, gaming, Internet Protoc ...
- Intelligent SMBs: AI Is Now Being Used More For Marketing
Email Insider, Ray Schultz - Friday, September 16, 2022
Almost a third of small businesses have adopted AI, and most ...
- How AI Is Impacting Email And Other Marketing Activities
Around the Net in Email, Ray Schultz - Monday, September 12, 2022
Artificial intelligence is fueling many activities, from email marketing to public relation ...
- Marketers See Bigger Need For IT Help As Technology Becomes More Advanced
Research Intelligencer, Robert Williams - Monday, September 12, 2022
Roughly four out of five marketers said they believe IT teams wi ...
- IT Teams Should Have More Accountability For Marketing ROI, Study Says
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 9, 2022
Some 75% of marketers surveyed said IT teams are responsible for givi ...
- Microsoft Platform Allows Advertisers To Run Ads On Bing, Google, LinkedIn, Facebook, Instagram, Twitter
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 8, 2022
Microsoft on Thursday announced the Multi-platform feature available in Smart Campaigns, whi ...
- Talking Diversity And Inclusion In Venture Capital
Digital News Daily, Colin Kirkland - Thursday, September 1, 2022
Senofer Mendoza, who invests in Fintech, AI and cybersecurity firms, talks abo ...
- Reddit Acquires Spiketrap To Build Ad Business With Focus On Performance
Performance Marketing Insider, Laurie Sullivan - Friday, September 2, 2022
Reddit moved deeper into advertising this week with the purchase of audien ...
- Uberall Technology Lends An Ear To Speed Customer Response Times, Improve Experience
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 31, 2022
Uberall has introduced features to provide insights into performance of multiple locatio ...
- Auto-Optimized Audiences: 3 Things You Need To Know
MediaDailyNews, Barry Lowenthal - Tuesday, August 30, 2022
Auto-optimizing makes it much easier to buy media, upending the media-planning a ...
- Why The Signal AI Deal To Buy KELP Is Important
Data & Programmatic Insider, Laurie Sullivan - Monday, August 15, 2022
With the acquisition, Signal AI continues to build a platform to provi ...
- Want To Be A Next-Gen Agency? Adopt The Right AI Mindset
MAD, Drew McLellan - Friday, August 12, 2022
AI is already part of everyday consumer life but many agencies aren ...
- Meta Announces New AI Advantage Program Features
Digital News Daily, Colin Kirkland - Thursday, August 11, 2022
Meta is adding several new automated ad tools to its "Meta Advantag ...
- Google Algorithms Can Tell When Sources Agree On Facts
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 11, 2022
Google designs its ranking systems to serve relevant information from the mo ...
- IRIS.TV, Silverpush Team To Offer AI-Targeted CTV Video Inventory
Digital News Daily, Karlene Lukovitz - Thursday, August 11, 2022
The companies say the platform can deliver billions of contextually targeted C ...
- Signal AI Acquires KELP In Reputation Management Deal
Email Marketing Daily, Ray Schultz - Thursday, August 11, 2022
The merger brings together Signal AI's AI technology and KELP's data analyti ...
- Iterable Offers New AI Suite For Identifying Shoppers Likely To Convert
Email Marketing Daily, Ray Schultz - Thursday, August 11, 2022
Iterable is offering a new AI product designed to make it easi ...
- Mindshare's New Impact Index Ferrets Out Content That Is Toxic To Minority Communities
Mediapsssst, Richard Whitman - Wednesday, August 10, 2022
The agency unveiled the tool today with Tyson Foods as the laun ...
- Study: Marketers Are Being More Careful With Their Language
Email Marketing Daily, Ray Schultz - Wednesday, August 10, 2022
Brands want to avoid offending consumers in the current climate, Phrasee repo ...
- Connecting With Consumers In A Cookieless Future
MediaDailyNews, Ray Rosti - Wednesday, August 10, 2022
How can marketers navigate their changing world while engaging with consumers ...
- Benchmark Email Offers Product To Help Brands Create Emails
Email Marketing Daily, Ray Schultz - Wednesday, August 3, 2022
Marketers can write or correct emails with simple inputs, the firm cla ...
- Gartner: How Economic Conditions Affect Campaign Strategies, Consumer Purchases
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 26, 2022
Consumers are less put off by higher prices and more concerned wi ...