• by Ray Schultz , May 9, 2023

Factoreal has added four generative artificial intelligence (AI) features to its sports customer engagement platform that it says can drive personalized email campaigns. 

The goal is to help sports brands “unleash their creativity and transform the way they communicate with their customers,” says Ravichandra Kenchappa, Co-Founder and Chief Product Officer at Factoreal.

According to Factoreal, the new capabilities include:

• Smart headings — This feature suggests email headings and keywords for subject lines. 
• Smart Buttons — This allows email marketers to create effective calls to action.
• Image Generator — For producing visuals that make emails more appealing. 
• Text Generator — To help email marketers find the right tone by using Natural Language Processing capabilities.

In addition, Factoreal recently introduced its Omnichannel Chatbots capability to help businesses maintain an open channel to their customer base.

Factoreal cites Forrester research showing that businesses are cautiously implementing AI to give an automation boost to tedious human processes.