Google has been testing a product image grid that turns the search results into an ecommerce category page.
This Shopping Graph, supported by artificial intelligence (AI), now understands more than 35 billion product listings and can quickly organize shopping information online — making it much easier and more intuitive to find what you're looking for, writes Lilian Rincon, senior director of product, shopping at Google.
Last month, Google announced several new features, including more visual ways to shop on mobile. And now, in the U.S., Google is bringing its visual shopping experience to desktop.
The visual feed for shopping results includes products, brands, articles and videos from across the web in categories such as clothing, electronics, beauty products or home goods. Dynamic filters can help consumers find something specific.
When someone shops for a new coffee maker on desktop, they can search for “shop coffee makers” and filter by type, brand, retailer, nearby or on sale to find the best option. Google also lets consumers research products without interrupting the search by clicking on a product to instantly see more details about it.
Glenn Gabe, an SEO consultant at G-Squared Interactive. spotted this feature and posted images of Google’s new shopping experience that rolled out last week.
He wrote on Twitter about the “snazzy animation that triggers when you click a product in ‘Explore more.’ The product disappears from the module and shoots up the right side before appearing in the right-side panel.”