- Global Social Media Ad Market Expected To Skyrocket In Years To Come
Digital News Daily, Colin Kirkland - Wednesday, April 13, 2022
A new report by market research and consulting firm Million Insights sa ...
- How Google Multisearch -- Combining Text And Image -- Will Change SEO
Performance Marketing Insider, Laurie Sullivan - Friday, April 8, 2022
Google Lens now allows those searching to ask questions about the pho ...
- Salesforce Unveils Service, Marketing Cloud Enhancements Driven By AI
Email Marketing Daily, Ray Schultz - Wednesday, April 6, 2022
One new tool allows email marketers to shift from using the op ...
- GroupM Benchmarks AI-Enabled Ad Spending At $370B, Projects $1.3T By 2032
MediaDailyNews, Joe Mandese - Wednesday, April 6, 2022
The majority of all advertising buys today are AI-enabled -- and th ...
- Advertising Applications For Artificial Intelligence Are Multiplying
Research Intelligencer, - Wednesday, April 6, 2022
Personalization, automated content creation, contextual targeting and dynamic ad insertion are amo ...
- Why Are Brands 'Ghosting' Consumers With Mobile Media?
Mobile Insider, Joe Mandese - Thursday, March 31, 2022
More than half of consumers say they have been frustrated when th ...
- Google Uses AI To Detect Searches From People In Personal Crisis
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 30, 2022
Google, which fields searches daily on topics such as suicide, sexual assaul ...
- How Artificial Intelligence Will Transform Health Marketing
MediaDailyNews, Stefanos Kapetanakis - Monday, March 28, 2022
AI will have a major, transformative effect on healthcare marketing by impacti ...
- Ad-Tech Co. TripleLift Buys 1plusX For $150 Million
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 21, 2022
TripleLift announced Monday the acquisition of first-party data platform 1plusX to suppo ...
- Basis Technologies Partners With NOBL Media To Stop Ads From Running On Russian Propaganda Sites
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 18, 2022
The partnership will help target ad spend toward credible, trusted publishers, a ...
- Berlin Brands' Amazon Roll-up, Roll-Out, Reel-In D2C Strategy
Brand Insider Podcast, Steve Smith - Sunday, March 20, 2022
The Amazon ecommerce ecosystem continues to breed fascinating marketing and business offshoot ...
- Investment Group Acquires Majority Interest In Phrasee
Email Marketing Daily, Ray Schultz - Friday, March 18, 2022
The brand language platform hopes to continue its expansion in the Unit ...
- Macy's Rolls Out Tech-Driven Style Platform
Marketing Daily, Sarah Mahoney - Thursday, March 17, 2022
Macy's will help "customers express their style through personalized data-driven recommendations a ...
- Search Expert Develops Rating System To Help Advertisers Buy Trusted Media
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 17, 2022
Seekr Technologies' scoring and filtering system will help brands and people searchi ...
- Clearview Says Current Facial-Recognition Practices Exempt From Illinois Privacy Law
Digital News Daily, Wendy Davis - Tuesday, March 15, 2022
Clearview AI says its facial-recognition database is now being used by t ...
- Movable Ink Hits $100 Million Revenue Mark
Email Marketing Daily, Ray Schultz - Tuesday, March 15, 2022
Movable Ink also increased its employee headcount and has expanded in Europ ...
- Cadillac Escalade Sets High Bar For 'Wow' Moments
Drive Time, Tanya Gazdik - Monday, March 7, 2022
I had a literal "OMG" moment behind the wheel when automatic la ...
- Comcast Shows Peak Internet Traffic Continued Growth In 2021, Providing More Opportunities To Reach Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 3, 2022
Increased traffic both upstream and downstream for advertisers means greater opportunities ...
- Faros AI Founded By Former Salesforce Engineers
Around the Net in Email, Ray Schultz - Thursday, March 3, 2022
Three Salesforce engineers who helped create the company’s Einstein AI platform le ...
- How To Prepare For CPG's Post-Quarantine Renaissance
MediaDailyNews, Bill Durrant - Thursday, March 3, 2022
It's time to build a new marketing foundation and get creative agai ...
- Semrush Acquires Company With Expertise Supporting Sales Organizations
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 2, 2022
Semrush on Wednesday said it would acquire Kompyte, a technology company driv ...
- Study: AI, ML Tech 'Most Mission Critical' To Media Business Strategies
Mediapsssst, Richard Whitman - Wednesday, March 2, 2022
Sixty-four percent of media and entertainment IT decision makers cited AI a ...
- Phrasee Upgrades AI To Help Brands Automate Personalized Email Language
Email Marketing Daily, Ray Schultz - Tuesday, March 1, 2022
The capability to personalize the language customers receive in real-time covers a ...
- What's Happening With Meta's Operating System?
Performance Marketing Insider, Laurie Sullivan - Friday, February 25, 2022
Meta reportedly disbanded a group of more than 300 employees working ...
- Kraft Heinz Partners With Google To Achieve Ambitious Digital Transformation
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 18, 2022
As consumers shift to buying more groceries online, Kraft Heinz has form ...
- Clearview Plans Expansion Of Faceprint Database
PolicyBlog, Wendy Davis - Thursday, February 17, 2022
Facial-recognition company Clearview reportedly says it now indexes 10 billion images ...
- IBM Brand Campaign Launches, Focuses On Multiple Platforms And Technology
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 17, 2022
Developed with IBM's global agency Ogilvy, the project signifies a new directi ...
- The Case For Email Marketing Automation
Around the Net in Email, Ray Schultz - Wednesday, February 16, 2022
Email automation software helps brands reduce the work needed to reach prospect ...
- Movable Ink To Acquire Coherent Path In Content Personalization Move
Email Marketing Daily, Ray Schultz - Wednesday, February 16, 2022
The acquisition of Coherent Path will combine two AI-driven personalization platforms, Movab ...
- Ad Veteran Builds Tech Ranking Diversity, Equity, Inclusion, Launches It With Super Bowl
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 15, 2022
The technology provides a scorecard to identify racial bias and risk facto ...