Email teams tasked with conducting market
research have a new AI tool to help them analyze data.
Aha Insights Technology is offering a tool called Aha Intelligence, to help market researchers and brand insights teams make sense
out of unstructured data.
According to the company, the new offering helps analysts:
- Apply sentiment analysis
- Synthesize connected and unconnected
data points
- Provide supporting examples to key insights
Aha Intelligence allows brands to auto-tag entire studies to instantly organize supporting
text-based quotes, video clips, and images, the firm says.
"We have been deliberate in our development and very clear that artificial intelligence, still in its infancy, is a tool that needs
to be guided and curated with human expertise leading the way,” says Ray Fischer, CEO of Aha Insights Technology.
Fischer adds, “While AI won't replace the human expertise
factor, it will provide the researcher with a catalyst to organize and prioritize thoughts and supporting insights faster and easier than the traditional human analytic processes."