- Gong's Whimsical Super Bowl Effort Reveals 'Sound of Success'
Marketing Daily, Tanya Gazdik - Thursday, February 10, 2022
Nearly 3,000 companies including Morningstar Inc., Paychex, LinkedIn, Shopify, Slack, SproutSocial, Twitt ...
- RPA Labs Chosen To Automate Email Response To Tracking Requests
Email Marketing Daily, Ray Schultz - Thursday, February 10, 2022
Odyssey Logistics & Technology also hopes to use RPA for quote reques ...
- IAB: Marketers Misunderstand Cookieless Measurement, Unprepared For 'Blackout'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 8, 2022
Since third-party cookies and identifiers power addressability and programmatic RTB, up ...
- It's Time To Rethink The Humble Email And Automate
Around the Net in Email, Ray Schultz - Monday, February 7, 2022
Email has changed: Brands must now move beyond the basics and u ...
- AI Key To Making First-Party Data Work
Data & Programmatic Insider, Laurie Sullivan - Monday, February 7, 2022
Artificial intelligence-powered marketing technologies communicate with consumers and know what they wa ...
- Google Attributes Q4 Ad Surge To Enhanced AI
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 2, 2022
AI continues to power Google's ability to support brands through insights, n ...
- Email Tops Marketing Uses Of Artificial Intelligence, Study Finds
Email Marketing Daily, Ray Schultz - Monday, January 31, 2022
Email personalization is the top method, with chatbots now in second plac ...
- Marketing Firm Justuno Moves To 4-Day Workweek
Email Marketing Daily, Ray Schultz - Thursday, January 27, 2022
The company hopes to fight burnout and help employees cope with t ...
- 83% Of Retail Customers Increased Interactions With Amazon In Past Year, Survey Finds
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 26, 2022
Some 57% of retailers in a survey said most of their custome ...
- TikTok, Zefr Partnership Provides Brand Safety, Suitability Measurement To Advertisers
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 25, 2022
TikTok will now use data company Zefr to ensure that in-feed a ...
- DeepMind Co-Founder Leaves Google To Join VC Firm Greylock Partners
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 21, 2022
At Greylock, Suleyman will spend his time advising early-stage companies and investi ...
- Comcast Offers Its Internal Video AI Analysis Service To Advertisers, Other Media
Digital News Daily, Karlene Lukovitz - Thursday, January 20, 2022
Video content analyses can be used for segmentation for dynamic ad insertio ...
- A Product Review Of Salesforce Pardot
Around the Net in Email, Ray Schultz - Friday, January 14, 2022
Salesforce Pardot is B2B marketing software featuring AI-driven lead management and analytic ...
- Biggest 2022 Ad Issues: Integrated Media Planning/Buying, Measurement
MediaDailyNews, Wayne Friedman - Thursday, January 6, 2022
Some 60% of media execs say "improvements in integrated media/execution" will ...
- Self-Service Programmatic Video Ad Platform Launches For SMBs
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 5, 2022
The platform enables small and medium-sized agencies and brands and D2C advertise ...
- Easy Writer: Firm Claims Program Can Write Emails, Ads And Books
Email Marketing Daily, Ray Schultz - Tuesday, January 4, 2022
AI Exosphere claims that users can put out copy with a prompt-bas ...
- Google Paper Identifies Technology To Confirm Attributable Sources
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 30, 2021
Attributing search results to source documents could help verify the accuracy ...
- Consumers Say They Stream Less Video As Choices Multiply
Research Intelligencer, - Monday, December 27, 2021
Netflix has maintained its spot as the most popular video streaming servi ...
- Mastercard To Acquire Dynamic Yield Personalization Engine From McDonald's
Email Marketing Daily, Ray Schultz - Wednesday, December 22, 2021
The purchase will facilitate individualized customer engagement across channels, Mastercard says. ...
- The Expansion Of SEO Into All Business Areas
Search & Performance Marketing Daily, Jim Yu - Wednesday, December 22, 2021
SEO has long been recognized as one of the most impactful, highe ...
- IDG Acquires LeadSift, Ups Audience And Marketing Engagement For Its Brands
Publishers Daily, Tony Silber - Friday, December 17, 2021
This is IDG's third acquisition in 18 months focused on the data-and-marketi ...
- Google, Meta, AT&T Use Technology During All-Star NBA Weekend To Reach Fans
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, February 19, 2023
Google has set up a Pixel Playground free to the public, joini ...
- Meta Hires Former Broadcom, Intel Vet Bjorlin As VP, Infrastructure Hardware Engineering
Performance Marketing Insider, Laurie Sullivan - Friday, December 17, 2021
For Meta to hire top engineering talent who spent time at tho ...
- Metallica Invests In Video-Sharing TrillerNet
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 14, 2021
Heavy-metal band Metallica has invested in TrillerNet, a video-sharing social networking servi ...
- Search.io Rebranded From Sajari, Launches Ecommerce Search Platform Based On New Algorithm
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 13, 2021
The company has overhauled the brand's look and feel and has launch ...
- How Eye Gaze In Ads Affects Creative Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, December 13, 2021
Ads need to captivate viewers to be successful. VidMob studied direct a ...
- Microsoft Set To Get Nod From EU On $16B Speech Technology Nuance Deal
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 10, 2021
Microsoft on Friday is set to secure antitrust approval from the Europe ...
- Yext 'Season Of Search' Holiday Jingle Spotlights Customer Service, AI Search Experience
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 10, 2021
The video showcases the "awful" experience that outdated keyword search creates f ...
- New Tool Helps Firms Use Sensitive Data, Company Says
Email Marketing Daily, Ray Schultz - Friday, December 10, 2021
SkyPoint's SkyPoint Vault isolates personally identifiable information (PII) and healthcare data ...
- Criteo To Acquire IPONWEB To Increase Media Trading Capabilities
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 9, 2021
Global tech company Criteo S.A. has entered negotiations to acquire ad-tech compa ...