- New Suite Will Facilitate Personalized Email Content, Firm Says
Email Marketing Daily, Ray Schultz - Wednesday, December 1, 2021
Inbox Suite is an AI-driven email marketing platform, the company says. ...
- Deloitte Digital Acquires Content Agency Madras Global
Email Marketing Daily, Ray Schultz - Tuesday, November 30, 2021
The combined firms will facilitate personal content at scale in diverse channel ...
- Body-Measuring App Puts Right-sizing Onboard The Sustainability Train
Performance Marketing Insider, Nina Lentini - Tuesday, November 23, 2021
Sizer Technologies' self-scanning tech generates exact body measurements so people can sh ...
- IAB: How Marketers Can Avoid Negative Consequences From Bias In AI
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 17, 2021
Bias has become a challenge of technology. Consumers and policymakers have concer ...
- Voice Assistant SoundHound Goes Public Via $2B SPAC Deal
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, November 17, 2021
SoundHound, a voice assistant maker, will go public through a merger with Archimed ...
- Pinterest Creates TwoTwenty Division To Focus On Innovations
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 16, 2021
Pinterest on Tuesday began demonstrating its technology strengths with the announcement ...
- NBCU Expands Partnership Strategy, Strikes Deal With Holler
Television News Daily, Wayne Friedman - Thursday, November 11, 2021
NBCU and Holler will partner to create "shareable stickers" within Venmo's payme ...
- Litmus Acquires Kickdynamic, Dynamic Content Tool
Email Marketing Daily, Ray Schultz - Thursday, November 11, 2021
The purchase of Kickdynamic will allow clients to send and test personaliz ...
- Microsoft To Integrate Teams With Facebook Parent Meta's Workplace
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 10, 2021
The "shared vision" between Meta and Microsoft could go further, as th ...
- Vimeo Buys Wirewax, Wibbitz For Shoppable And AI Video Creation Capabilities
Digital News Daily, Karlene Lukovitz - Wednesday, November 10, 2021
Vimeo is expanding its offerings via Wirewax, which lets marketers and oth ...
- Wavemaker Rebrands Data Science As MIS (No, Not That MIS)
MediaDailyNews, Joe Mandese - Monday, November 8, 2021
Wavemaker, an agency well known for its use of data science, h ...
- Clearview's Facial Recognition System Violated Australians' Privacy, Regulator Says
Digital News Daily, Wendy Davis - Wednesday, November 3, 2021
Clearview AI's practices "fall well short of Australians' expectations for the protecti ...
- Former Google Chairman Eric Schmidt Warns About Future Of Artificial Intelligence
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 3, 2021
The former Google Chairman/CEO warns that the AI of the future wi ...
- Google Reveals Next-Gen AI Architecture
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 29, 2021
Twenty years of research advancements have helped elevate AI from a promisi ...
- Riding The Tiger: The Problems Facing Email Marketers, And How They're Coping
Email Insider, Ray Schultz - Wednesday, October 27, 2021
Litmus State of Email Survey finds increasing use of automation and ...
- Circle K Tests AI-Powered Check-Out Free System
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, October 21, 2021
Circle K convenience store is trying out an AI-powered checkout-free experience ...
- Mailchimp's Content Optimizer Can Help Firms Optimize Their Email
Around the Net in Email, Ray Schultz - Friday, October 22, 2021
Mailchimp recently introduced a new product called Content Optimizer that helps firm u ...
- IT IQ: Techies Are More Advanced Than Marketers In Delivering Content
Email Insider, Ray Schultz - Friday, October 22, 2021
IT is first in conducting high-level analytics and using feedback from survey ...
- Why The Weather Company Is Rethinking Subscriptions Tied To Artificial Intelligence
Data & Programmatic Insider, Laurie Sullivan - Monday, October 11, 2021
The Weather Company is relying on artificial intelligence to augment the da ...
- Mailchimp Launches Content Tool For Small Businesses
Email Marketing Daily, Ray Schultz - Tuesday, October 5, 2021
Mailchimp's new tool, the Content Optimizer, enables SMBs to stack up the ...
- Demystifying AI For Personalization
Marketing Insider, Robert McGovern - Monday, October 4, 2021
Another particularly helpful role AI / ML can play is to dete ...
- Google Brings MUM To Search, Lens, Query Results In New Features
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 29, 2021
Google today announced new applications for its Multitask Unified Model technology, includi ...
- Nearly 62% Of Consumers Still Blame Poor Onsite Search For 'Bounce,' Abandonment
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 29, 2021
Product discovery is the biggest ecommerce problem brands may not know th ...
- Longtime Facebook CTO Steps Down
Digital News Daily, Karlene Lukovitz - Thursday, September 23, 2021
Mike Schroepfer will transition to a part-time role, succeeded as CTO ...
- Skai Makes Its Intelligence Data Available Through Snowflake Cloud Services
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 22, 2021
Skai, formerly Kenshoo, has partnered with Snowflake to offer its research a ...
- Salesforce Offers Engagement Tools To Help Brands Build Personalization
Email Marketing Daily, Ray Schultz - Wednesday, September 15, 2021
The new capabilities build on the recently announced integration between Salesforce a ...
- Are We Prepared For Artificial Intelligence In The Advertising World?
MAD, Veronica Millan - Tuesday, September 14, 2021
In the last few years, we've seen the explosion of machine learni ...
- Yext Builds Find-A-Doc Search Engine -- Why It Is Valuable For Patients, Healthcare Organizations
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 14, 2021
Find-A-Doc helps people find the right provider for their needs on ...
- 4 Smarter AI Strategies To Boost Marketing
Marketing Insider, Lee Lifeng - Friday, September 10, 2021
Moving beyond the basics in AI adoption is important to get t ...
- Misinformation Peaks, Ad Tech Rushes To Protect Brands
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 9, 2021
Martech company Sightly and Ad Fontes Media, which measures media bias, ha ...