- 87% Of Gen Zs Confirm Increased Use Of Interactive Video
Video Insider, Karlene Lukovitz - Tuesday, August 31, 2021
A new survey conducted this month for a real-time engagement platform echo ...
- Zeta Offers Advanced Multicultural Audience Targeting, With 78M U.S. Adult Consumers
Data & Programmatic Insider, Laurie Sullivan - Monday, August 30, 2021
Zeta improves on targeting by providing brands with a cohesive view ...
- Artificial Lack Of Intelligence
Media Insider, Kaila Colbin - Friday, August 27, 2021
Four years ago, I stood onstage and introduced people to the te ...
- Apple Tried To Hire Google Search Chief Ben Gomes
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 20, 2021
Apple succeeded in hiring Google executive John Giannandrea, who served as Google’s search a ...
- In The Cloud: Yext AI Search On Salesforce AppExchange Launches
Performance Marketing Insider, Laurie Sullivan - Thursday, August 19, 2021
Yext customers can now combine the support and search platforms to deliv ...
- Google Flips On MUM
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 18, 2021
Trained across 75 different languages and multiple modalities simultaneously, MUM has t ...
- Warner Bros.' Deepfake Campaign Brings Reminiscence To Everyone
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 13, 2021
The campaign is built on D-ID's deep-learning technology that animates still phot ...
- Baidu Spent Nearly $2.5B To Ramp Up Products In Q2 2021
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 12, 2021
Baidu's quarterly earnings results topped Wall Street estimates on Thursday, as t ...
- Google: When Slogans Are Created By Machine Learning
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 11, 2021
Artist and author Douglas Coupland created a series of slogans using machi ...
- AI-Written Phishing Emails Stronger Than Those Done By Humans In Test
Around the Net in Email, Ray Schultz - Monday, August 9, 2021
AI-written phishing emails outperformed human-written ones in an experiment conducted by Singapore&rsquo ...
- GroundTruth Develops Weather Triggering For CTV Following MRC Accreditation
Data & Programmatic Insider, Laurie Sullivan - Monday, August 9, 2021
GroundTruth now enables marketers to target ads through a large weather sens ...
- MediaRadar Debuts Ad Intelligence Tool For Media Planners, Buyers
Performance Marketing Insider, Laurie Sullivan - Thursday, August 5, 2021
Free at launch, the tool enables media buyers, planners and marketers ...
- AI And Email A Cure For Shopping Cart Abandonment
Around the Net in Email, Ray Schultz - Wednesday, August 4, 2021
Shopping cart abandonment is a persistent problem for ecommerce brands. But ...
- Publishers Gain Predictive Tech To Serve Best-Performing Recommendations From Multiple Vendors
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 2, 2021
WhizzCo built a predictive AI algorithm supported by a machine-learning neural netwo ...
- Google Builds Customizable Engine As Retailers Lose $300B Annually To Search Abandonment
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 27, 2021
To fix this multibillion-dollar challenge, Google Cloud on Tuesday introduced Google Clo ...
- Facebook Wants To Become A 'Metaverse'
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 23, 2021
What's a "metaverse" company? Facebook CEO Mark Zuckerberg told his employees about ...
- Search: WHO's Next Step To Rid The Web Of Misinformation
Performance Marketing Insider, Laurie Sullivan - Friday, July 23, 2021
"We pour out too much content," says Christopher Strebel, manager of DC ...
- How AI Can Improve Your Lead Qualification And Email Marketing
Around the Net in Email, Ray Schultz - Thursday, July 22, 2021
AI can help email marketers by helping them bypass tasks that ta ...
- Authentic Intelligence: A Conversation With Glasswing's Sarah Fay
MediaDailyNews, Joe Mandese - Tuesday, July 20, 2021
Sarah Fay explains what her friends and former Madison Avenue colleagues a ...
- How SEO Will Drive Holiday Marketing Success In 2021
Search & Performance Marketing Daily, Jim Yu - Tuesday, July 20, 2021
Consumer fears about in-store shopping and economic or employment concerns didn't ho ...
- Contentsquare Acquires Machine Learning Firm Upstride
Email Marketing Daily, Ray Schultz - Wednesday, July 14, 2021
The move follows the raising of $500 million in Series E fundin ...
- Clearview's 'Faceprinting' Not Protected By First Amendment, Watchdogs Argue
Digital News Daily, Wendy Davis - Friday, July 9, 2021
An Illinois biometric privacy law requiring companies to obtain consent before collecti ...
- News Corp Shutters Knewz
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 9, 2021
News Corp launched Knewz service in January 2020 to fend off sear ...
- Microsoft Debuts Multimedia Ads For Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 7, 2021
The multimedia ad format will use AI and machine learning to combi ...
- Initiative And GumGum Work On Contextual Ad Campaigns
Around the Net in Email, Ray Schultz - Tuesday, July 6, 2021
Initiative is using GumGum’s contextual advertising technology. GumGum utilizes AI to sc ...
- Best Practices For A Changing Privacy Landscape
Around the Net in Email, Ray Schultz - Tuesday, July 6, 2021
Attitudes about privacy are changing among both consumers and companies as ...
- Five Positive Email Marketing Trends
Around the Net in Email, Ray Schultz - Thursday, July 1, 2021
Prudent firms should be exploiting email marketing to boost revenue and bra ...
- How Digital Evolution Is Driving Demand For Search Intelligence
Search & Performance Marketing Daily, Jim Yu - Tuesday, June 29, 2021
The pursuit of clean, useful, meaningful data to drive smarter optimizations h ...
- How IBM Watson Advertising Plans To Use AI To Reduce Bias
Performance Marketing Insider, Laurie Sullivan - Monday, June 28, 2021
Developers often are unaware of the bias their models have, and m ...
- IBM Watson Embarks On Project To Reduce Bias In Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 25, 2021
The research will rely on IBM's open-source AI technology and use campai ...