- Google Searching For New Skin Tone Measures To Reduce Bias
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 18, 2021
Google is developing an alternative to the industry standard for classifying sk ...
- Former Google Exec Steps Up Creative Ad Process
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 15, 2021
Ad-Lib.io this month will launch the latest release of its platform, whi ...
- Privacy Dodge: Developers Say The Issue Is An Afterthought At Their Firms
Email Insider, Ray Schultz - Tuesday, June 15, 2021
There is a gap between the stated beliefs about protecting privacy ...
- Crumbling Cookies Lead To Performance Challenges, But Better Customer Experiences
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 15, 2021
How can marketers meet performance challenges as cookies crumble? "Everyone who com ...
- StackAdapt Forecasts Campaign Delivery And Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, June 14, 2021
"It's about seeing into the future to know how the campaign wi ...
- Google Cloud Chief Joins Federal Task Force Researching AI
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 10, 2021
Moore has joined a task force to help the government determine h ...
- Luxury Brand Piaget Uses Instagram To Serve Customers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 8, 2021
Piaget marketers are using the company's website and the Instagram messaging a ...
- Opera Builds Ecommerce Browser, Offers Brands Targeted Audiences
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 7, 2021
The development team is working with Amazon, eBay and others to integra ...
- Go Ask Alice: Digital Receptionist Adds Next-Gen Virtual Presenter Tech, Speaks In Multiple Languages
MediaDailyNews, Joe Mandese - Thursday, June 3, 2021
In another step blurring the line between the virtual and real worl ...
- Hyper-Personalization And AMP Lead To A New Era In Email Marketing
Around the Net in Email, Ray Schultz - Thursday, June 3, 2021
Email marketing is in the dawn of a new era, thanks ...
- Verizon Media Ad Formats Rely Heavily On Tech As It Transitions To New Parent
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 1, 2021
The latest ad formats are part of a push to improve servic ...
- Google, Health Care Partnership Leads To Health Algorithms Using Patient Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 26, 2021
As healthcare data increasingly becomes coveted information, Google and HCA Healthcare announc ...
- Digital Analytics Firm Contentsquare Snares $500 Million In Series E Funding
Email Marketing Daily, Ray Schultz - Wednesday, May 26, 2021
Contentsquare integrates customer-experience data across content, UX, merchandising, and performance. The late ...
- Machine-Learning Automation For Creative Comes To SMBs, Ecommerce
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 25, 2021
Pencil, backed by several influential investors, has launched a platform that lear ...
- Demand Science Acquires TrustedOut To Build Its B2B Content Data Platform
Email Marketing Daily, Ray Schultz - Monday, May 24, 2021
The purchase of TrustedOut helps Demand Science signal intent across platforms, t ...
- Knight Pledges $3 Million To Help Local News Harness AI
Publishing Insider, - Tuesday, May 18, 2021
AI has numerous applications. Publishers can generate reams of data about t ...
- Google Researchers Rethink Search
Performance Marketing Insider, Laurie Sullivan - Monday, May 17, 2021
Google researchers are rethinking search. This should be no surprise, as da ...
- Ford, Amazon Expand Relationship
Marketing Daily, Tanya Gazdik - Thursday, May 13, 2021
The same type of Alexa voice command functionality many people have ...
- Retailers Have A New Tool For Managing Email And Other Communications
Email Marketing Daily, Ray Schultz - Thursday, May 13, 2021
Talkdesk offers a solution that uses automation and AI to drive streamlin ...
- Yext Runs First TV Ad Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 13, 2021
Yext began running a 1990s-themed integrated marketing campaign earlier this week ...
- Machine Learning's Slow Learners: Few Firms Lead In Delivering On A Data Strategy
Email Insider, Ray Schultz - Wednesday, May 12, 2021
Only 2% rate themselves as the top of the scale, MIT Technolo ...
- People.ai Acquires Hero Research, Salesforce Productivity Firm
Email Marketing Daily, Ray Schultz - Wednesday, May 12, 2021
With the acquisition, B2B sales reps will gain the ability to mo ...
- A Conversation With Gila Wilensky On Xaxis' 10th Anniversary
Data & Programmatic Insider, Joe Mandese - Monday, May 10, 2021
In a wide-ranging, free-wheeling Q&A, U.S. President Gila Wilensky helps define wh ...
- How AI Helps Savvy Email Marketers
Around the Net in Email, Ray Schultz - Friday, May 7, 2021
Artificial intelligence is crucial in digital marketing -- and email marketing ...
- Firms Partner To Bring Style Suggestions To Triggered Emails
Email Marketing Daily, Ray Schultz - Wednesday, April 28, 2021
Stylitics and Cordial are combining their email and data capabilities to dri ...
- WPP Merges GroupM, WT Data Units To Form New Data Consultancy
MAD, Steve McClellan - Tuesday, April 27, 2021
The company, dubbed Choreograph, will operate within GroupM and offer services includi ...
- How Apple's $430B 5-Year U.S. Investment Affects Search, Recommendations, Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 26, 2021
Apple's revised plans to invest 20% more in the U.S. to bui ...
- Microsoft Acquires Speech-Recognition Firm Nuance In A Deal Valued At Nearly $20B
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 12, 2021
Nuance is a pioneer in conversational AI and cloud-based ambient clinical intelligen ...
- Facebook Paying People For Information That Feeds AI Algorithms To Prevent Bias
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 8, 2021
Facebook on Thursday released a dataset for AI researchers that includes ...
- Deepfakes A Growing Cyberthreat Concern
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 8, 2021
Deepfakes have become a weaponized AI tool of concern to marketers a ...