- Marchex Ties Revenue-Generating Conversations To Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 25, 2020
Marchex has developed technology that ties revenue-generating conversations to the specific marketi ...
- Can AI Write? Firm Uses Technology To Create Email Subject Lines
Email Insider, Ray Schultz - Wednesday, November 25, 2020
A poll of journalists and PR experts found that AI-written subject lin ...
- German Automotive Engineer Brings DOOH Advertising Platform To U.S., Links To Digital
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 24, 2020
UZE Mobility, a mobile marketplace platform for OOH advertising, has debuted ...
- Predicting Creative Performance Moves Campaigns Into 2021
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 20, 2020
"No amount of experience or practice could have prepared marketers in t ...
- Segment-Of-One: Is Complexity Out Of Control?
Marketing Daily, Dave Edelman - Thursday, November 19, 2020
If there's a common thread in technology, it's the march toward ...
- Microsoft Intros Website Building Tool, LinkedIn Integration With SMB Advertising Platform
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 18, 2020
Microsoft Advertising this week introduced two features for Digital Marketing Center, ...
- Performance Agency Tinuiti Adds Instacart To Offering
Performance Marketing Insider, Laurie Sullivan - Thursday, November 12, 2020
Tinuiti, a large independent performance marketing agency, on Thursday added another marketpla ...
- Fitness Equipment Brands Capitalize On Data Through Membership Services
Data & Programmatic Insider, Laurie Sullivan - Sunday, November 8, 2020
Lockdown has driven high demand for at-home exercise equipment and a go ...
- Zeta Rethinks Customer Data, Launches Next-Generation Platform
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 6, 2020
Zeta has launched an enhanced version of a traditional customer data platfo ...
- Hot Headhunting: AI-Driven Recruiting Firm Sees Uptick In Sales/Marketing Hiring
Email Insider, Ray Schultz - Wednesday, November 4, 2020
Candidate searches are on the rebound following layoffs in March, says TopFunn ...
- Microsoft Releases Targeting Segments For Holiday Events, Starting With Black Friday
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 3, 2020
Supporting advertisers specifically during holiday events, Microsoft said it will release i ...
- Do Consumers Trust Media -- And Will They Cross Party Lines?
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 2, 2020
Consumers' feelings about voting, trust in media and the election were analyz ...
- Dentsu Undergoes Transformation To Weave Automation, AI Into Global Processes
Data & Programmatic Insider, Laurie Sullivan - Monday, November 2, 2020
Dentsu is teaching employees to build virtual assistants that do repetitive task ...
- CM Group Acquires Selligent, Omnichannel Cloud Platform
Email Marketing Daily, Ray Schultz - Monday, November 2, 2020
In addition to Selligent, CM Group owns Campaign Monitor, Sailthru, Emma, Delivr ...
- Google, Mayo Clinic Partner To Advance Radiotherapy
Around the Net in Search Marketing, Laurie Sullivan - Thursday, October 29, 2020
Expanding into healthcare through artificial intelligence, Google Health and Mayo Clinic announc ...
- Apple To Create Search-Like Technology -- But It's Not A Search Engine
Performance Marketing Insider, Laurie Sullivan - Thursday, October 29, 2020
Apple controls the default browser on iOS, so expanding into search mig ...
- Microsoft And Adobe Team Up On CRM Solution
Around the Net In Digital, Ray Schultz - Wednesday, October 28, 2020
Microsoft and Adobe have teamed up to challenge Salesforce in the enterpri ...
- Holiday Sales To Surpass $189 Billion Online, Adobe Forecasts
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 28, 2020
Adobe forecasts smartphones will comprise 42% of all online sales this holid ...
- What's Up For 2121: Forrester Makes Tech Predictions
Email Insider, Ray Schultz - Tuesday, October 27, 2020
Expect to see more retention marketing, including email, and higher investment ...
- Match My Email Offers New Tools To Salesforce Users
Email Marketing Daily, Ray Schultz - Tuesday, October 20, 2020
Match My Email claims it is a substitute for Einstein, the Salesfor ...
- GroupM's Xaxis Appoints Gila Wilensky President Of Its U.S. Operation
MAD, Steve McClellan - Friday, October 16, 2020
Wilensky joins from sibling agency Essence, where she was senior vice preside ...
- Merkle Collaborates With Amazon Web Services To Support Cloud Innovations
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 16, 2020
Focused on AI and machine-learning, Merkle's cloud-based solutions offered through Amazon W ...
- Algolia Creates Google-Like Site, App Search To Rank, Answer Complex Queries
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 15, 2020
The tools help retailers avoid the complexity of a custom search experien ...
- Google Details How It Uses AI, Machine Learning To Improve Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 15, 2020
Google made several announcements on Thursday intended to transform the way peop ...
- The Next Big Mobile Media Battle Will Be Inside The Home
Mobile Insider, Joe Mandese - Thursday, October 15, 2020
Almost no medium is more associated with reaching people outside their hom ...
- IBM Watson Advertising Expands Suite, Makes Artificial Intelligence The Backbone
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 7, 2020
The capabilities allow brands to reach consumers under strict privacy guidelines. Nielse ...
- MDC Partners Launches Earned Media Analytics Platform
MAD, Larissa Faw - Tuesday, October 6, 2020
PRophet uses proprietary technology to sample millions of reporters' stories spanning thousan ...
- Microsoft Helps SMBs Manage Campaigns Across Google, Facebook, Twitter, Instagram
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 7, 2020
AI becomes the foundation to the platform aimed at helping SMBs mana ...
- Fox Debuts 'Next' Big Thing In High-Tech Drama
TVBlog, Adam Buckman - Monday, October 5, 2020
A new drama series about out-of-control artificial intelligence software can take i ...
- Ebay Boosts Email Opens With AI-Driven Copywriting
Around the Net in Email, Ray Schultz - Wednesday, September 30, 2020
Ebay used AI-powered copywriting to boost its email performance by over 700,0 ...