- Question: Why Did The Ad Agency Exec Interview ChatGPT?
MediaDailyNews, Ben Kunz - Thursday, January 26, 2023
The following Q&A includes real answers -- and at least one punchli ...
- AI For Creative Optimization Sees 800% Improvement On ROAS, Company Reports
Performance Marketing Insider, Laurie Sullivan - Thursday, January 26, 2023
Albert AI developers aimed to prove the company's technology can improve creati ...
- How 2022 Trends Will Affect 2023 Advertising
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 25, 2023
NP Digital's research paper outlines findings from anonymous data collected by t ...
- Microsoft Cloud Fuels Earnings And Future In AI, But Computer Services Decline
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 24, 2023
Microsoft on Tuesday reported revenue declines from its Windows OEM Operations a ...
- AI Tools For Creating Marketing Emails
Around the Net in Email, Ray Schultz - Tuesday, January 24, 2023
Email marketers have a generous selection of AI tools to use ...
- Microsoft Pledges Billions More To OpenAI Partnership
Digital News Daily, Colin Kirkland - Tuesday, January 24, 2023
This is the third deal in Microsoft's long-standing partnership with OpenAI. No ...
- Lawmaker Proposes Agency To Oversee Artificial Intelligence
Digital News Daily, Wendy Davis - Monday, January 23, 2023
"Left unregulated, facial recognition can result in an intrusive public and priva ...
- New Product Helps Advertisers Understand Audiences Without Cookies, Firm Says
Email Marketing Daily, Ray Schultz - Tuesday, January 24, 2023
ProfitWheel helps brands garner insights from their first-party data. ...
- Will ChatGPT Kill the Ad Industry?
Marketing Daily, Todd Wasserman - Monday, January 23, 2023
We don't know just yet, but a few scenarios point either ...
- Microsoft Makes Multibillion-Dollar Investment In Maker Of ChatGPT
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 23, 2023
The investment aims to "accelerate AI breakthroughs to ensure these benefits a ...
- CNET Halts Use Of AI To Write Stories: Report
Publishers Daily, Ray Schultz - Sunday, January 22, 2023
CNET reportedly published 73 financial explainer stories generated by AI. ...
- Portland Shop Uses ChatGPT To Tell Family Stories On A Startup Budget
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 18, 2023
Humans wrote the initial script, but OpenAI ChatGPT extended the narrative in ...
- Emplifi Debuts AI Tool For Creating Social-Media Copy
Email Marketing Daily, Ray Schultz - Wednesday, January 18, 2023
The new product, which helps brands generate ready-to-publish social-media copy, supports t ...
- Microsoft Announces General Availability Of Azure OpenAI Services, ChatGPT Coming Soon
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 17, 2023
The worldwide release is the result of the ongoing partnership with OpenA ...
- Want To See The Future? Talk To ChatGPT
Marketing Insider, Aaron Paquette - Tuesday, January 17, 2023
Chat-based queries have the potential to upend search, while brands can u ...
- Horizon Launches Neon, The ChatGPT Of Media Planning/Buying
MediaDailyNews, Joe Mandese - Tuesday, January 17, 2023
The new platform is a proprietary AI tool Horizon claims buys mo ...
- TikTok's Offer To Share Algorithm Details Could Set Precedent For Adland
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 16, 2023
TikTok reportedly revealed to Washington lawmakers and civil-society organizations details of ...
- L'Oreal ANZ Taps Tech Stack To Distribute Targeted Information On Google, Facebook, TikTok
Data & Programmatic Insider, Laurie Sullivan - Monday, January 16, 2023
L'Oreal ANZ chose Productsup's product-to-consumer software to drive down costs and enhan ...
- Meta Will Use Shutterstock's Content Library To Inform Its AI Abilities
Digital News Daily, Colin Kirkland - Friday, January 13, 2023
"AI has the potential to drive an explosion of creativity," said Pa ...
- Google Announces AI Tools For Retailers
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 13, 2023
Retailers gain AI tools from Google Cloud to streamline in-store shelf checki ...
- Everyone Should Be Calling 'Code Red' On ChatGPT
Media Insider, Dave Morgan - Thursday, January 12, 2023
I just told all of our employees that from today forward, a ...
- Bankrate's Use Of AI To Write Content Stirs SEOs, Google
Performance Marketing Insider, Laurie Sullivan - Thursday, January 12, 2023
Treegoat Media says its technology unlocks the value of content trapped ...
- AI-Driven Merchandising Hub To Provide Risk-Sharing Option For Retail
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 11, 2023
"The technology will enable Coveo to guarantee performance," says Brian McGlynn, ...
- ChurnZero AI Tool Enables Teams To Craft Emails By Entering A Few Details, Firm Says
Email Marketing Daily, Ray Schultz - Wednesday, January 11, 2023
Marketers can also use Customer Success AI to devise a call scri ...
- AI And The Age of Artificial Creativity
MAD, Tim Hurt - Friday, January 6, 2023
We tend to measure the success of AI in terms of h ...
- The Leading Exporter Of Weapons Of Mass Disruption
Red, White & Blog, Joe Mandese - Friday, January 6, 2023
"We are talking about social media, we're talking about generative artificial intelligenc ...
- Words To Live By: Language That Engages Consumers - Or Drives Them Away
Email Insider, Ray Schultz - Thursday, January 5, 2023
Email marketers can win customers with words like "announcement" and "arrived" ...
- Microsoft Reportedly Bringing ChatGPT Features Into Bing
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 4, 2023
Microsoft has an exclusive relationship with OpenAI. In addition to the billion-doll ...
- Retention Road: Identifying In-Need and At-Risk Customers
The MediaPost Cases, Lisa Singer - Friday, February 10, 2023
Belle Tire's Senior Director of Consumer Engagement Marketing, Christina DeVey, shares detai ...
- Xinapse, South Korean Firm, Is Entering U.S. Publishing Market
Publishers Daily, Ray Schultz - Monday, December 26, 2022
Xinapse, a South Korean AI startup, is planning to enter the U.S. publishing market and debut HyperReal Voic ...