- RingCentral Acquires Event Intelligence Firm DeepAffects
Email Marketing Daily, Ray Schultz - Wednesday, December 23, 2020
DeepAffects provides speaker and emotion recognition, the company says. ...
- Email Newsletter Tips For 2120
Around the Net in Email, Ray Schultz - Monday, December 21, 2020
The new year may be the time to reset your email newslett ...
- Jack Myers Launches Ed-Tech Search Engine To Support Underserved B2B Media Market
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 17, 2020
The industry-specific B2B search engine, MeetingPrep.com from MediaVillage, addresses the media industry ...
- AI Synthesizes Content For Entertainment Into Multiple Languages -- Advertising, Live Sports To Come
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
Deepdub will announce the launch Wednesday of a platform aimed at revolutionizi ...
- Martech Marching Orders: Apps And Customer Acquisition Are High On The 2021 Priority List
Email Insider, Ray Schultz - Tuesday, December 15, 2020
An Iterable study finds that 83% of brands will include artificial intelligen ...
- ScaleX.ai Adds FlowEngine.io's AI To ABM Arsenal
Email Marketing Daily, Ray Schultz - Tuesday, December 15, 2020
The company contends that email and phone outreach don't work as we ...
- Search, Business Intelligence And AI: The 2021 Marketing Trifecta
Search & Performance Marketing Daily, Jim Yu - Tuesday, December 15, 2020
Companies that make decisions based on data are 58% more likely ...
- Global Head Of IBM Watson Advertising Dubs 2021 The Year Of Evolution
Data & Programmatic Insider, Laurie Sullivan - Monday, December 14, 2020
Sheri Bachstein, global head of IBM Watson Advertising and The Weather Compan ...
- ANA Pivots On Marketing 'Word of the Year'
MediaDailyNews, Joe Mandese - Monday, December 14, 2020
"Pivot" has been named the marketing word of the year for 202 ...
- Iterable Debuts Tool To Measure Consumer Sentiment Through Email Clicks, Mobile Push Opens
Email Marketing Daily, Ray Schultz - Friday, December 11, 2020
The new solution, Brand Affinity, is powered by Iterable AI, the compa ...
- Former Salesforce Chief Scientist Takes On Google By Building A Search Engine
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 8, 2020
The former Salesforce chief scientist wants to take on Google, helping peop ...
- NBCUniversal Amps Up Cross-Media CRM Efforts With Salesforce
Television News Daily, Wayne Friedman - Tuesday, December 1, 2020
NBCU is boosting its CRM data efforts in an expansion of i ...
- Media 'Planning'? Really?
Marketing Daily, Dave Edelman - Tuesday, December 1, 2020
Media campaigns can no longer be managed sequentially. But they absolutely ...
- Gen Z, Millennial Beauty Shoppers Are Reluctant To Buy Unfamiliar Products
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 27, 2020
Almost half of Gen Z and Millennial beauty shoppers buy more beau ...
- Marchex Ties Revenue-Generating Conversations To Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 25, 2020
Marchex has developed technology that ties revenue-generating conversations to the specific marketi ...
- Can AI Write? Firm Uses Technology To Create Email Subject Lines
Email Insider, Ray Schultz - Wednesday, November 25, 2020
A poll of journalists and PR experts found that AI-written subject lin ...
- German Automotive Engineer Brings DOOH Advertising Platform To U.S., Links To Digital
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 24, 2020
UZE Mobility, a mobile marketplace platform for OOH advertising, has debuted ...
- Predicting Creative Performance Moves Campaigns Into 2021
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 20, 2020
"No amount of experience or practice could have prepared marketers in t ...
- Segment-Of-One: Is Complexity Out Of Control?
Marketing Daily, Dave Edelman - Thursday, November 19, 2020
If there's a common thread in technology, it's the march toward ...
- Microsoft Intros Website Building Tool, LinkedIn Integration With SMB Advertising Platform
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 18, 2020
Microsoft Advertising this week introduced two features for Digital Marketing Center, ...
- Performance Agency Tinuiti Adds Instacart To Offering
Performance Marketing Insider, Laurie Sullivan - Thursday, November 12, 2020
Tinuiti, a large independent performance marketing agency, on Thursday added another marketpla ...
- Fitness Equipment Brands Capitalize On Data Through Membership Services
Data & Programmatic Insider, Laurie Sullivan - Sunday, November 8, 2020
Lockdown has driven high demand for at-home exercise equipment and a go ...
- Zeta Rethinks Customer Data, Launches Next-Generation Platform
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 6, 2020
Zeta has launched an enhanced version of a traditional customer data platfo ...
- Hot Headhunting: AI-Driven Recruiting Firm Sees Uptick In Sales/Marketing Hiring
Email Insider, Ray Schultz - Wednesday, November 4, 2020
Candidate searches are on the rebound following layoffs in March, says TopFunn ...
- Microsoft Releases Targeting Segments For Holiday Events, Starting With Black Friday
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 3, 2020
Supporting advertisers specifically during holiday events, Microsoft said it will release i ...
- Do Consumers Trust Media -- And Will They Cross Party Lines?
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 2, 2020
Consumers' feelings about voting, trust in media and the election were analyz ...
- Dentsu Undergoes Transformation To Weave Automation, AI Into Global Processes
Data & Programmatic Insider, Laurie Sullivan - Monday, November 2, 2020
Dentsu is teaching employees to build virtual assistants that do repetitive task ...
- CM Group Acquires Selligent, Omnichannel Cloud Platform
Email Marketing Daily, Ray Schultz - Monday, November 2, 2020
In addition to Selligent, CM Group owns Campaign Monitor, Sailthru, Emma, Delivr ...
- Google, Mayo Clinic Partner To Advance Radiotherapy
Around the Net in Search Marketing, Laurie Sullivan - Thursday, October 29, 2020
Expanding into healthcare through artificial intelligence, Google Health and Mayo Clinic announc ...
- Apple To Create Search-Like Technology -- But It's Not A Search Engine
Performance Marketing Insider, Laurie Sullivan - Thursday, October 29, 2020
Apple controls the default browser on iOS, so expanding into search mig ...