- Promo Giant Inmar Unveils Plan To End 'Coupon Fraud,' Touts New Technology
MediaDailyNews, Joe Mandese - Thursday, February 11, 2021
Inmar Intelligence has announced plans to "end coupon fraud" by 2024. T ...
- Industry Must Collaborate On Privacy Initiatives, Says IBM Watson Advertising Global Head
Data & Programmatic Insider, Laurie Sullivan - Monday, February 8, 2021
IBM is betting on AI to become the backbone of the cookiele ...
- How AI Helps Email Marketing Campaigns
Around the Net in Email, Ray Schultz - Thursday, February 4, 2021
AI technology can work wonders for email marketing campaigns. But marketers ha ...
- AI Skips School: Most Marketers Lack Training In How To Use It
Email Insider, Ray Schultz - Wednesday, February 3, 2021
Lack of education is keeping brands from adopting AI, Drift and t ...
- Study: Few Brands Have Mastered AI And Machine Learning
Email Marketing Daily, Ray Schultz - Tuesday, February 2, 2021
Companies abandon AI/ML projects for several reasons, starting with lack of da ...
- IBM Testing Artificial Intelligence To Predict The Success Of Future Products
Data & Programmatic Insider, Laurie Sullivan - Monday, February 1, 2021
IBM has begun testing the use of data, analytics and AI ...
- Fanplayr Unveils Targeted SMS Service
Email Marketing Daily, Ray Schultz - Friday, January 29, 2021
The company claims that text is more effective than email marketing. ...
- Algolia Acquires Startup Funded By Google Digital News Initiative
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 26, 2021
On the company's website it shared that in 2020 website traffic double ...
- AI Sways Judgment On Breaking News, Misinformation, Study Suggests
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 21, 2021
Should social media and search engines lean on AI to determine wheth ...
- Google Cloud Increases Momentum For Retail, Apps
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 21, 2021
Google is pushing services into its own cloud and others that suppo ...
- Google Suspends Margaret Mitchell, Researcher In Its AI Division
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 20, 2021
Google is investigating the actions of Margaret Mitchell, AWU member and Ethic ...
- Former SharkNinja, Whirlpool Exec And Entrepreneur Takes CMO Role At Birdie
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 19, 2021
After starting two successful companies and selling one, one goal he h ...
- Asian Firm Offers Email Phishing Detection Tool
Email Marketing Daily, Ray Schultz - Friday, January 15, 2021
Even people without specialized IT training can use the AI-driven service, t ...
- Google: Should Data, Technology Make Companies More Proactive Vs. Reactive?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 14, 2021
Google's neural network-based techniques that utilize natural-language processing aim to identify tren ...
- MDC's CES Tour Pitches SwaS: 'Screen With A Service'
MediaDailyNews, Joe Mandese - Thursday, January 14, 2021
Guided agency tours of CES are not uncommon, but this year's virtu ...
- Email Security Firm Says It Has Closed New Funding Round
Email Marketing Daily, Ray Schultz - Wednesday, January 13, 2021
EasyDMARC has received an investment from Dutch firm Crosspring, and plans ...
- Amazon, Google, Twitter Talk About Cross-Border Data Transfer Federal Privacy Laws At CES
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 12, 2021
Cross-border data transfers will increase the incentive for the federal government ...
- Mailchimp Acquires Chatitive, Two-Way SMS Platform
Email Marketing Daily, Ray Schultz - Monday, January 11, 2021
Chatitive facilitates conversational SMS marketing for small businesses, Mailchimp says. ...
- Former Trump Advisor Joins IBM As Vice Chairman
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 5, 2021
IBM, which has been investing in artificial intelligence with a focus ...
- You Can't Be 'Customer-Centric' If You Can't See Consumers' Journeys
Marketing Daily, Dave Edelman - Tuesday, January 5, 2021
It's shocking how few companies have the analytics tools and leadership ...
- Smile For Emotion AI: New Tools Can Determine Intent -- And Mental State
Email Insider, Ray Schultz - Monday, January 4, 2021
Deloitte describes technologies that can help retailers create bespoke customer experiences. ...
- Tecate Bids 2020 Good Riddance, Uses Computer Vision To Do It
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 31, 2020
The video ad aims to connect the brand with Mexican Americans betwe ...
- How B2B Marketing Will Change In 2021
Around the Net in Email, Ray Schultz - Wednesday, December 30, 2020
B2B is changing as brands focus on digital and increase their u ...
- Contextual Advertising Moves To Next Stage In 2021
Data & Programmatic Insider, Laurie Sullivan - Monday, December 28, 2020
AI and machine learning can now recommend the dominant color in ...
- Salesforce Founder Marc Benioff Behind Investment In New Search Engine
Performance Marketing Insider, Laurie Sullivan - Sunday, December 27, 2020
The funding provides insight into Benioff's vision for the future of Salesforc ...
- Infogain Adds Absolutdata To Its AI Portfolio
Email Marketing Daily, Ray Schultz - Thursday, December 24, 2020
The purchase will provide Infogain's customers with access to Absolutdata's AI too ...
- Kenshoo's Acquisition Of Signals Analytics Creates New Business Unit
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 23, 2020
Kenshoo will expand its data and analytics capabilities with the acquisition a ...
- RingCentral Acquires Event Intelligence Firm DeepAffects
Email Marketing Daily, Ray Schultz - Wednesday, December 23, 2020
DeepAffects provides speaker and emotion recognition, the company says. ...
- Email Newsletter Tips For 2120
Around the Net in Email, Ray Schultz - Monday, December 21, 2020
The new year may be the time to reset your email newslett ...
- Jack Myers Launches Ed-Tech Search Engine To Support Underserved B2B Media Market
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 17, 2020
The industry-specific B2B search engine, MeetingPrep.com from MediaVillage, addresses the media industry ...