Dentsu has made an investment—the amount was not disclosed--in Fiddler Labs, Inc., a Sunnyvale, CA-based company that offers artificial intelligence monitoring designed to provide companies more visibility into their AI and machine learning models’ behavior and predictions. 

According to Dentsu, “With more and more voices calling for a new wave of AI regulations, companies are facing increased pressure to incorporate and apply Explainable AI as part of a strategy for ensuring ethical outcomes of models and applications.” 

The firm added that so-called “Explainable AI” outlines the business implications and potential biases of models in human language to support the model’s accuracy, fairness, transparency, and understanding of results in AI-enabled decision making. 

The Fiddler AI Observability platform provides root cause analysis and insights on how models can improve for better business outcomes. The platform is designed to detect “bias” mitigating potential fairness risks which the firm says can harm brands. 

The investment is being made via the holding company’s Dentsu Ventures Fund II investment arm for startups. 

Dentsu Ventures will help Fiddler expand its business and “consider creating synergies with AI-related initiatives of Dentsu globally.” 

Fiddler Labs was founded in 2018 by Krishna Gade (CEO) and Amit Paka (COO).