- MRC Releases Second Phase Of OOH Standards, Includes 'Comparability' With Other Media
MediaDailyNews, Joe Mandese - Monday, July 28, 2025
The Media Rating Council has released a draft of "Phase 2" ...
- Total Ad-Supported Viewing Up 2% In Q2: Nielsen
Television News Daily, Wayne Friedman - Tuesday, July 29, 2025
Ad-supported streaming grew 7% by 2.9 share points to 45.3% share, whi ...
- Patch.com To Work With MGID On Monetization Of Its News Content
Publishers Daily, Ray Schultz - Wednesday, July 16, 2025
Hyperlocal news provider Patch.com reaches 25 million unique visitors per month. ...
- DoubleVerify Collaboration Drives Media Quality, Ad Effectiveness
MediaDailyNews, Laurie Sullivan - Tuesday, July 8, 2025
Fraud-free ad inventory supported by safety and metrics that can analyze conte ...
- JIC Issues Updated Measurement Provider Analysis
Television News Daily, Wayne Friedman - Thursday, July 10, 2025
The U.S. joint industry committee says this measurement assessment means each provid ...
- AI Tops Marketing Agenda As Global Adoption Surges, Nielsen Says
Research Intelligencer, Robert Williams - Tuesday, July 8, 2025
Nearly 60% of global marketers identified AI-driven campaign personalization and optimization ...
- Nielsen Dusts Off DMA Concept For A New Generation
TVBlog, Adam Buckman - Wednesday, July 2, 2025
A headline on Nielsen's Insights newsletter web page asked this question: "Wh ...
- At Cannes Lions, Ad Measurement Is The Creative Industry's Most Urgent Challenge
MAD, Nada Bradbury - Friday, June 13, 2025
As brands and agencies confront tighter budgets and heightened expectations, the stak ...
- Alt Currency Provider iSpot To Measure GSTV's Fueling Station Network
MediaDailyNews, Joe Mandese - Tuesday, June 10, 2025
The move follows previous audience-measurement deals with Nielsen and Comscore, and GS ...
- Amazon Focuses On Performance Tools For Publishers
MediaDailyNews, Laurie Sullivan - Wednesday, May 21, 2025
Amazon Publisher Services has stepped up its focus on performance-based tools f ...
- Microsoft Develops Simple Way To Train AI Models
MediaDailyNews, Laurie Sullivan - Monday, May 19, 2025
Ad agencies, brands and other companies can train AI models using the ...
- The AI Upfront: Fixed Deals, Flexible Audience Strategies
Planning & Buying Insider, Barry Lowenthal - Monday, May 12, 2025
The upfront has long been a cornerstone of media buying — a ...
- Do Google, Anthropic, Others Really Know How AI Will Change Advertising?
MediaDailyNews, Laurie Sullivan - Monday, May 5, 2025
AI enables Google to infer much more about what consumers want throu ...
- Google Launches First-Party Data Setup, Supports Apple iOS Campaigns
MediaDailyNews, Laurie Sullivan - Friday, May 2, 2025
Google has announced measurement updates to help marketers strengthen their first-party da ...
- AI's Twisted Landing Page Navigates Around Ad Quality
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 30, 2025
Since the search industry added generative AI, it's an old problem wi ...
- Gauging Some Fairly Blatant Spin Heading Into The Upfront
MediaDailyNews, Joe Mandese - Tuesday, April 22, 2025
Nielsen Tuesday touted WBD as having the largest monthly viewing increase ...
- Why Orchestration May Be The New Optimization
Planning & Buying Insider, Joe Mandese - Tuesday, April 22, 2025
It's been about 30 years since the birth of the modern optimize ...
- Charter Communications' Ad Biz Creates New Path For Campaigns
Data & Programmatic Insider, Laurie Sullivan - Monday, April 21, 2025
Charter's partnership with PubMatic creates a new path for ad campaigns. Transparen ...
- OpenAP Unveils Standardized 'Converged' Streaming Identity Solution
MediaDailyNews, Joe Mandese - Tuesday, April 15, 2025
During its upfront pitch this morning, the networks-owned data and technology develop ...
- Nielsen Dominating Upfront Currency, Once Again
MediaDailyNews, Joe Mandese - Tuesday, April 8, 2025
That was the consensus at CIMM East this morning, which also suggest ...
- Google, Roblox Expand Immersive Ads Partnership, Add Measurement
MediaDailyNews, Laurie Sullivan - Tuesday, April 1, 2025
Measurement tools and partnerships were added with IAS and Kantar as we ...
- CIMM To Assess Economic Impact Of New Ad Currencies
MediaDailyNews, Joe Mandese - Tuesday, April 1, 2025
The study is expected to presume the marketplace will consolidate from ...
- Inside Jellyfish's AI Agents For Media Buying
Data & Programmatic Insider, Laurie Sullivan - Monday, March 31, 2025
Jellyfish recently announced the use of AI agents across Google, Meta a ...
- Reddit Expands Conversation Ads
MediaDailyNews, Colin Kirkland - Friday, March 28, 2025
Reddit is continuing to build out its most fruitful ad format, Conversati ...
- Meta To Advertisers: Connect Google Analytics 4 To Ads Platform
MediaDailyNews, Laurie Sullivan - Thursday, March 13, 2025
Meta is encouraging advertisers to integrate Google Analytics 4 with its ...
- Gartner Maps Process To Teach GAI About Brands
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 4, 2025
Many marketers struggle to adopt the technology and possible use of ...
- Oscar Ratings Are On An Uptick, But Can It Last?
TVBlog, Adam Buckman - Tuesday, February 25, 2025
ABC and the Oscars are hoping for a fourth year of audien ...
- Retail Media And OOH Advertising - Performance Of A New Industry
Data & Programmatic Insider, Laurie Sullivan - Monday, February 24, 2025
Connecting retail with out-of-home could become one of the most ambitious projec ...
- Measurement, Sharing Tools Resurface At Adobe, LinkedIn, Others: AI Cited
MediaDailyNews, Laurie Sullivan - Thursday, February 20, 2025
Adobe, LinkedIn and others have been working to advance measurement and audience-shari ...
- Super Bowl LIX Reached Record 182.8M Viewing For At Least A Minute
Television News Daily, Wayne Friedman - Tuesday, February 18, 2025
Nielsen previously announced the Super Bowl had a record 127.7 million viewe ...