- ROI Alone - No Longer A Sufficient Measurement Metric
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 27, 2026
Return on investment alone cannot provide adequate support to guide media investme ...
- Coca-Cola Takes An Interactive Ride With Uber Advertising
MediaDailyNews, Laurie Sullivan - Wednesday, January 7, 2026
Uber Advertising announced an interactive advertising format combining branded map displays wi ...
- How Google Lowering Ad Audience Size Limits Can Improve Performance
Performance Marketing Insider, Laurie Sullivan - Monday, December 29, 2025
Google has finalized the minimum audience size to which advertisers could remarke ...
- The Suite Smell Of Nielsen's Big Data Success
TV Watch, Joe Mandese - Monday, December 22, 2025
"New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite," Niels ...
- News Media, Magazines Reach The Affluent And Well-Educated
Publishing Insider, Ray Schultz - Wednesday, December 17, 2025
Audiences now prefer a mixture of both print and digital content, t ...
- A Brief History Of Broadcast Time (Spent)
TV Watch, Joe Mandese - Tuesday, December 16, 2025
It has been a little over four years since Nielsen rebooted t ...
- Total TV, CTV Ad-Supported Share Rises Again
Advanced TV Insider, Wayne Friedman - Wednesday, December 10, 2025
Streaming platforms, with growing football content, pushed the overall ad-supported share ...
- Meta Can't Force Advertisers To Arbitrate Claims Over Inflated Metrics
MediaDailyNews, Wendy Davis - Wednesday, December 3, 2025
"Meta waged a seven-year campaign of litigating this case in two feder ...
- Google's 'Aluminium OS' Brings Android To PCs
MediaDailyNews, Laurie Sullivan - Tuesday, November 25, 2025
Google's Android operating system has almost no presence on traditional PCs, whe ...
- Analytics Firm Moves Measurement Into Agentic Amid Acquisition Talks
MediaDailyNews, Laurie Sullivan - Tuesday, November 18, 2025
AppsFlyer rolled out a series of products steeped in agentic AI ...
- CTV Marketers Shift Budgets But Still Struggle To Measure Effectiveness
Research Intelligencer, Robert Williams - Wednesday, November 19, 2025
Advertisers largely agree that standardized metadata and TV schedule information would impro ...
- Amazon Reboots Ads System, Agents For Advertising
MediaDailyNews, Laurie Sullivan - Tuesday, November 11, 2025
Amazon has reorganized the ways advertisers access its ecosystem. On Tuesday ...
- Amazon Prime Video Ad Reach Jumps Nearly 60% To 315M
Television News Daily, Wayne Friedman - Tuesday, November 11, 2025
MoffettNathanson Research estimated the Amazon ad-supported Prime Video tier will exceed ...
- Brand Safety, Viewability Measurement Tumbles
MediaDailyNews, Laurie Sullivan - Tuesday, October 28, 2025
Engagement with ads does not always correspond with conversion rates, and viewabili ...
- ACC Launches Synthetic Audience Platform To Test Creative, Messaging
MAD, Steve McClellan - Thursday, October 23, 2025
According to the company, the platform simulates audience responses in seconds a ...
- ANA Cross-Measurement Platform Aquila Taps Samba For Streaming Data
MediaDailyNews, Joe Mandese - Wednesday, October 22, 2025
The deal follows one with Comscore for linear TV data and Kant ...
- DoubleVerify, Microsoft Boost Measurement Authentication
MediaDailyNews, Laurie Sullivan - Friday, October 17, 2025
DoubleVerify has expanded its partnership with Microsoft Advertising to further authenticate measureme ...
- Netflix Q3 Viewership Climbs 5.1%
Television News Daily, Wayne Friedman - Wednesday, October 8, 2025
"This is consistent with management's optimism on the 2Q earnings call (positi ...
- Kimmel Returns, YouTube Spikes
Television News Daily, Wayne Friedman - Wednesday, September 24, 2025
Early results on YouTube show nearly 10.5 million views for Kimmel's returni ...
- A Free Press Vs. 'The Free Press'
Red, White & Blog, Joe Mandese - Monday, September 15, 2025
Following reports that Paramount Skydance is eyeing a deal to acquire "T ...
- NFL's First Week: Big Data Effects - Or Otherwise?
TV Watch, Wayne Friedman - Thursday, September 11, 2025
How was the league's opening week ratings performance? In-game competition and specif ...
- Defining 'Right-Leaning' News: Newsmax Sues Fox News
TV Watch, Wayne Friedman - Friday, September 5, 2025
Newsmax accuses Fox of imposing a "no-carry" agreement with pay TV distributo ...
- Calling Nielsen Viewing Audible? NFL Says Its Audience Is Bigger
TV Watch, Wayne Friedman - Thursday, September 4, 2025
"We're happy with the steps we've taken forward for 2025, but there ...
- NFL Season Goals: Ad Demand, Viewing, Outcomes
Television News Daily, Wayne Friedman - Wednesday, September 3, 2025
NFL linear TV ad revenue grew 3.6% to $6.76 billion for t ...
- Big Data + Explainer Video
Planning & Buying Insider, Joe Mandese - Tuesday, September 2, 2025
I can't recall if Nielsen ever ran a commercial, but it ju ...
- An Industry First About Some 'Industry Firsts'
Planning & Buying Insider, Joe Mandese - Thursday, August 21, 2025
I'm not saying my inbox is a representative sample of ad indust ...
- It's Academic: The Publications With The Most Educated Readers
Publishing Insider, Ray Schultz - Monday, August 18, 2025
Pew Research ranks 30 major news sources by the percentage of reade ...
- NFL On Streamers: An Ongoing Factor In Subscriber Churn?
TV Watch, Wayne Friedman - Friday, August 15, 2025
What makes consumers stick around after big sports franchises end their respecti ...
- Nielsen V. HyphaMetrics: Not Guilty Of Patent Infringement
MediaDailyNews, Joe Mandese - Monday, August 4, 2025
"We are thrilled that the jury recognized Nielsen's allegations were baseless a ...
- MRC Releases Second Phase Of OOH Standards, Includes 'Comparability' With Other Media
MediaDailyNews, Joe Mandese - Monday, July 28, 2025
The Media Rating Council has released a draft of "Phase 2" ...