- A Free Press Vs. 'The Free Press'
Red, White & Blog, Joe Mandese - Monday, September 15, 2025
Following reports that Paramount Skydance is eyeing a deal to acquire "T ...
- NFL's First Week: Big Data Effects - Or Otherwise?
TV Watch, Wayne Friedman - Thursday, September 11, 2025
How was the league's opening week ratings performance? In-game competition and specif ...
- Defining 'Right-Leaning' News: Newsmax Sues Fox News
TV Watch, Wayne Friedman - Friday, September 5, 2025
Newsmax accuses Fox of imposing a "no-carry" agreement with pay TV distributo ...
- Calling Nielsen Viewing Audible? NFL Says Its Audience Is Bigger
TV Watch, Wayne Friedman - Thursday, September 4, 2025
"We're happy with the steps we've taken forward for 2025, but there ...
- NFL Season Goals: Ad Demand, Viewing, Outcomes
Television News Daily, Wayne Friedman - Wednesday, September 3, 2025
NFL linear TV ad revenue grew 3.6% to $6.76 billion for t ...
- Big Data + Explainer Video
Planning & Buying Insider, Joe Mandese - Tuesday, September 2, 2025
I can't recall if Nielsen ever ran a commercial, but it ju ...
- An Industry First About Some 'Industry Firsts'
Planning & Buying Insider, Joe Mandese - Thursday, August 21, 2025
I'm not saying my inbox is a representative sample of ad indust ...
- It's Academic: The Publications With The Most Educated Readers
Publishing Insider, Ray Schultz - Monday, August 18, 2025
Pew Research ranks 30 major news sources by the percentage of reade ...
- NFL On Streamers: An Ongoing Factor In Subscriber Churn?
TV Watch, Wayne Friedman - Friday, August 15, 2025
What makes consumers stick around after big sports franchises end their respecti ...
- Nielsen V. HyphaMetrics: Not Guilty Of Patent Infringement
MediaDailyNews, Joe Mandese - Monday, August 4, 2025
"We are thrilled that the jury recognized Nielsen's allegations were baseless a ...
- MRC Releases Second Phase Of OOH Standards, Includes 'Comparability' With Other Media
MediaDailyNews, Joe Mandese - Monday, July 28, 2025
The Media Rating Council has released a draft of "Phase 2" ...
- Total Ad-Supported Viewing Up 2% In Q2: Nielsen
Television News Daily, Wayne Friedman - Tuesday, July 29, 2025
Ad-supported streaming grew 7% by 2.9 share points to 45.3% share, whi ...
- Patch.com To Work With MGID On Monetization Of Its News Content
Publishers Daily, Ray Schultz - Wednesday, July 16, 2025
Hyperlocal news provider Patch.com reaches 25 million unique visitors per month. ...
- DoubleVerify Collaboration Drives Media Quality, Ad Effectiveness
MediaDailyNews, Laurie Sullivan - Tuesday, July 8, 2025
Fraud-free ad inventory supported by safety and metrics that can analyze conte ...
- JIC Issues Updated Measurement Provider Analysis
Television News Daily, Wayne Friedman - Thursday, July 10, 2025
The U.S. joint industry committee says this measurement assessment means each provid ...
- AI Tops Marketing Agenda As Global Adoption Surges, Nielsen Says
Research Intelligencer, Robert Williams - Tuesday, July 8, 2025
Nearly 60% of global marketers identified AI-driven campaign personalization and optimization ...
- Nielsen Dusts Off DMA Concept For A New Generation
TVBlog, Adam Buckman - Wednesday, July 2, 2025
A headline on Nielsen's Insights newsletter web page asked this question: "Wh ...
- At Cannes Lions, Ad Measurement Is The Creative Industry's Most Urgent Challenge
MAD, Nada Bradbury - Friday, June 13, 2025
As brands and agencies confront tighter budgets and heightened expectations, the stak ...
- Alt Currency Provider iSpot To Measure GSTV's Fueling Station Network
MediaDailyNews, Joe Mandese - Tuesday, June 10, 2025
The move follows previous audience-measurement deals with Nielsen and Comscore, and GS ...
- Amazon Focuses On Performance Tools For Publishers
MediaDailyNews, Laurie Sullivan - Wednesday, May 21, 2025
Amazon Publisher Services has stepped up its focus on performance-based tools f ...
- Microsoft Develops Simple Way To Train AI Models
MediaDailyNews, Laurie Sullivan - Monday, May 19, 2025
Ad agencies, brands and other companies can train AI models using the ...
- The AI Upfront: Fixed Deals, Flexible Audience Strategies
Planning & Buying Insider, Barry Lowenthal - Monday, May 12, 2025
The upfront has long been a cornerstone of media buying — a ...
- Do Google, Anthropic, Others Really Know How AI Will Change Advertising?
MediaDailyNews, Laurie Sullivan - Monday, May 5, 2025
AI enables Google to infer much more about what consumers want throu ...
- Google Launches First-Party Data Setup, Supports Apple iOS Campaigns
MediaDailyNews, Laurie Sullivan - Friday, May 2, 2025
Google has announced measurement updates to help marketers strengthen their first-party da ...
- AI's Twisted Landing Page Navigates Around Ad Quality
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 30, 2025
Since the search industry added generative AI, it's an old problem wi ...
- Gauging Some Fairly Blatant Spin Heading Into The Upfront
MediaDailyNews, Joe Mandese - Tuesday, April 22, 2025
Nielsen Tuesday touted WBD as having the largest monthly viewing increase ...
- Why Orchestration May Be The New Optimization
Planning & Buying Insider, Joe Mandese - Tuesday, April 22, 2025
It's been about 30 years since the birth of the modern optimize ...
- Charter Communications' Ad Biz Creates New Path For Campaigns
Data & Programmatic Insider, Laurie Sullivan - Monday, April 21, 2025
Charter's partnership with PubMatic creates a new path for ad campaigns. Transparen ...
- OpenAP Unveils Standardized 'Converged' Streaming Identity Solution
MediaDailyNews, Joe Mandese - Tuesday, April 15, 2025
During its upfront pitch this morning, the networks-owned data and technology develop ...
- Nielsen Dominating Upfront Currency, Once Again
MediaDailyNews, Joe Mandese - Tuesday, April 8, 2025
That was the consensus at CIMM East this morning, which also suggest ...