- DashBid Releases DBeX Engagement Spectrum, Moves Beyond Viewability
Real-Time Daily, Philip Rosenstein - Monday, December 19, 2016
DashBid has announced the release of DBeX Engagement Spectrum, which will pow ...
- Unruly Taps IBM Watson To Improve Campaign Accuracy
Around the Net in Real-Time, Tobi Elkin - Friday, December 16, 2016
Unruly said it will use IBM Watson to create a new cogniti ...
- Nearly Half Of Digital Display Misses Its Target Audience
Around the Net In MAD London, Sean Hargrave - Thursday, December 15, 2016
Almost half of online campaigns don't reach their target audience. A stu ...
- Research Finds Nearly 70% Of Agencies Still Rely On Demo Targeting
Real-Time Daily, Tobi Elkin - Thursday, December 15, 2016
A study from Videology conducted by Advertiser Perceptions finds that 67% ...
- Search Tips To Reach Fitness-Conscious Consumers As 2017 Approaches
SearchBlog, Laurie Sullivan - Thursday, December 15, 2016
"Fitness buffs" are 49% more likely to have a household income ...
- Adobe's TV Media Management Helps Audience Targeting, Forecasting
Television News Daily, Wayne Friedman - Wednesday, December 14, 2016
The platform claims to provide more accurate forecasting and planning through analyti ...
- New Bluetooth Alliance Looks To Boost Indoor Location Targeting
Connected Thinking, Chuck Martin - Wednesday, December 14, 2016
Beaconing is getting a boost. The small transmitters that can activate certa ...
- Sharethrough Partners With Kantar Millward Brown On Native Ad Research Tools
Real-Time Daily, Tobi Elkin - Wednesday, December 14, 2016
Native supply-side platform (SSP) Sharethrough announced a partnership with Kantar Millward Bro ...
- Eyeota Expands Into U.S., Opens New York Office
Real-Time Daily, Philip Rosenstein - Tuesday, December 13, 2016
Audience data provider Eyeota announced on Tuesday that it has opened i ...
- Thunder's Victor Wong Projects Increased Use Of CRM Data Onboarding, Death Of Expandable Ads
RTBlog, Tobi Elkin - Tuesday, December 13, 2016
Victor Wong, CEO of creative management platform Thunder, projects the increase ...
- The Weather Company Extends Access To Its Ad Targeting Platform Weatherfx
Real-Time Daily, Tobi Elkin - Monday, December 12, 2016
The Weather Company, a unit of IBM, announced it's expanding off-property acce ...
- Jivox Integrates Its Dynamic Creative With AppNexus' Programmable Bidder
Real-Time Daily, Tobi Elkin - Monday, December 12, 2016
Jivox, a data-driven platform for personalized digital advertising, said it will partn ...
- Can Real-Time Advertising Close Gap Between Mobile And Desktop Conversions?
Real-Time Daily, Tobi Elkin - Friday, December 9, 2016
Black Friday has come and gone but what, if anything, can ...
- Drawbridge Sees Attribution, Identity-Based Marketing, Addressability As Key Themes For 2017
RTBlog, Tobi Elkin - Friday, December 9, 2016
Drawbridge looks to product-based attribution, identity-based marketing, and addressability as key them ...
- AerServ, Mediaocean Partner On Proprietary Tech To Access Mobile Audiences
Real-Time Daily, Tobi Elkin - Thursday, December 8, 2016
AerServ, a mobile video supply-side platform (SSP), said it partnered with Mediaocea ...
- LiveRamp Completes Acquisition Of Arbor, Circulate
Real-Time Daily, Tobi Elkin - Thursday, December 8, 2016
Acxiom company LiveRamp, a provider of omnichannel identity tools, said it's complet ...
- Neustar Launches Data Directory To Facilitate Connected Customer Experiences
Real-Time Daily, Tobi Elkin - Wednesday, December 7, 2016
Real-time information provider Neustar announced enhancements to its identity data management platfo ...
- AOL CEO Tim Armstrong Optimistic About Yahoo Deal
Around the Net in Real-Time, Tobi Elkin - Tuesday, December 6, 2016
AOL Chief Executive Tim Armstrong told an audience at Business Insider's Igniti ...
- InMobi Integrates Nielsen Digital Ad Ratings For Audience Verification
Real-Time Daily, Tobi Elkin - Tuesday, December 6, 2016
Mobile ad-tech firm InMobi said it will integrate Nielsen Digital Ad Ratin ...
- Near Integrates Global Consumer Data Into Oracle's BlueKai Marketplace
Real-Time Daily, Tobi Elkin - Tuesday, December 6, 2016
Near, a location intelligence platform that provides real-time information on places, peopl ...
- The Weather Company On Programmatic And Ad Fraud
Around the Net in Real-Time, Tobi Elkin - Monday, December 5, 2016
Econsultancy speaks with Jeremy Hlavacek, VP of Global Automated Monetization at T ...
- Beacon Maker Gimbal Acquired By Mobile Advertising Firm
Connected Thinking, Chuck Martin - Monday, December 5, 2016
Beacons are heading into mainstream advertising. Not as in shoppers receiving annoyi ...
- Lotame Builds New TV Data Management Platform
Television News Daily, Wayne Friedman - Thursday, December 1, 2016
Lotame, a data management platform, is expanding to TV with what ...
- SintecMedia Acquires Operative For Almost $200M
Real-Time Daily, Tobi Elkin - Tuesday, November 29, 2016
SintecMedia, a provider of TV ad management software for media companies, acquir ...
- Fake News Not Only An Issue For Politics, But For Brand Marketers
RTBlog, Tobi Elkin - Tuesday, November 29, 2016
Taykey, a real-time audience data company, says fake news poses real challeng ...
- Vistar Partners With LiveRamp, Acxiom On Targeting, Measurement For OOH
Real-Time Daily, Tobi Elkin - Tuesday, November 22, 2016
Vistar Media, a technology firm that's created a marketplace for out-of-home medi ...
- Adform Partners With Rubicon Project On Programmatic Audio Ads
Real-Time Daily, Tobi Elkin - Tuesday, November 22, 2016
Ad-tech firm Adform announced a partnership with Rubicon Project to offer programmat ...
- Adsquare Adds App-Usage Data To Its Portfolio
Real-Time Daily, Tobi Elkin - Tuesday, November 22, 2016
Mobile data exchange adsquare announced the addition of new data providers ...
- Targeted Advertising Moves To Screens In Back Seats Of Rideshare Cars
Connected Thinking, Chuck Martin - Sunday, November 20, 2016
Much of the focus of connected cars or autonomous driving is ...
- DoubleVerify Partners With MediaMath, Expands Relationships With The Trade Desk And Turn
Real-Time Daily, Tobi Elkin - Monday, November 21, 2016
DoubleVerify has announced a new partnership with MediaMath to integrate its da ...