- Entrepreneur Partners With Taboola To Boost Revenue And Exchange Audiences
Real-Time Daily, Tobi Elkin - Thursday, November 17, 2016
Content discovery platform Taboola announced a multiyear partnership with Entrepreneur Media, t ...
- MediaMath Launches Audience Segments To Enhance Its DMP
Real-Time Daily, Philip Rosenstein - Wednesday, November 16, 2016
Ad-tech firm MediaMath launched Adaptive Segments Wednesday -- a product that ai ...
- After Election Surprise, Marketers Rethink How to Study Consumers
Around the Net in Real-Time, Tobi Elkin - Tuesday, November 15, 2016
In the wake of last week's election, "marketers now find themselves aski ...
- Simpli.fi Extends Mobile Geo-Fencing Solution With Event Targeting Feature
Real-Time Daily, Tobi Elkin - Tuesday, November 15, 2016
Simpli.fi, a provider of localized programmatic services, launched Event Targeting, a tempor ...
- Media Buyers Concerned About Disney's Lack Of Data Targeting
Around the Net in Real-Time, Tobi Elkin - Monday, November 14, 2016
CNBC reports that some media buyers are concerned that Disney, despite i ...
- Location Intelligence Firm XAd Acquires WeatherBug With $42.5M In Series E Funding
Real-Time Daily, Tobi Elkin - Monday, November 14, 2016
Location intelligence firm xAd on Monday announced it has acquired WeatherBug, ...
- Facebook Audience Network Broadens -- What Does This Mean For Your Campaigns?
Around the Net in Real-Time, Tobi Elkin - Friday, November 11, 2016
Andrew Waber, manager of market insights and media relations for advertising automati ...
- Customer-Centricity: Avoid Speeds And Feeds, Speak To Needs
Online Spin, Cory Treffiletti - Wednesday, November 9, 2016
Every company pays lip service to being customer-centric, but in most cas ...
- B2C Content Marketers Focusing On Their Audience
Research Brief, Jack Loechner - Wednesday, November 9, 2016
The most popular way to learn about target audiences is through keywor ...
- Facebook Wants To Start Selling TV Ads
Around the Net in Real-Time, Tobi Elkin - Monday, November 7, 2016
Facebook is moving a step closer to tapping advertisers' fat TV budget ...
- AT&T/Time Warner Merger: Opportunities And Potential Piftalls
RTBlog, Tobi Elkin - Monday, November 7, 2016
The combination of AT&T and Time Warner would mean a mega compa ...
- Foursquare Licenses Drawbridge's Cross-Device Identity Data For Location Intelligence
Real-Time Daily, Tobi Elkin - Friday, November 4, 2016
Drawbridge announced that Foursquare, a provider of location intelligence, has chosen ...
- Real-Time Marketing Pain Points -- And A New Approach To Targeting
RTBlog, Tobi Elkin - Friday, November 4, 2016
Real-time marketing may sound simple, but it's anything but. ...
- The Trade Desk Integrates IAS' Pre-Bid Video Targeting Suite
Real-Time Daily, Philip Rosenstein - Thursday, November 3, 2016
The Trade Desk, the demand-side platform that recently went public, has integrat ...
- Law Firm Uses Targeting To Find Ex-Twitter Staff
Around the Net in Video, P.J. Bednarski - Monday, October 31, 2016
Law firm Aiman-Smith & Marcy is using targeted ads to find so ...
- Individualized Ads On TV Could Be One Result Of AT&T-Time Warner Merger
Around the Net in Real-Time, Tobi Elkin - Friday, October 28, 2016
Targeting consumers with individualized TV ads using cable or satellite boxes cou ...
- Facebook Helps TV Ads Reach An Additional 5% Of The Population Ignored By The Average Campaign
Around the Net in Real-Time, Tobi Elkin - Friday, October 28, 2016
Facebook published research that promotes its ability to ensure campaigns reach ...
- ChoiceStream Names Ex Criteo Exec James Smith CEO
Real-Time Daily, Tobi Elkin - Thursday, October 27, 2016
Audience-targeting platform ChoiceStream has announced the appointment of James Smith as chi ...
- What The AT&T Merger Can Learn From AOL-Time Warner
Around the Net in Real-Time, Tobi Elkin - Wednesday, October 26, 2016
Writing in today's Wall Street Journal is Steve Case, the former C ...
- CRM Can Bolster Data-Driven Marketing
Around the Net in Real-Time, Tobi Elkin - Wednesday, October 26, 2016
Data-driven marketing tactics are gaining traction among marketers globally, and most u ...
- Turn Launches Advanced Audience Insights To Bolster Consumer Insights
Real-Time Daily, Philip Rosenstein - Tuesday, October 25, 2016
Ad-tech company Turn this week released Advanced Audience Insights, a new soluti ...
- New Ad Unit Captured Voter Sentiment In Real Time Post-Debate
Real-Time Daily, Tobi Elkin - Tuesday, October 25, 2016
AdTheorent, a provider of data-based predictive tools, used a new ad un ...
- Outlook Mixed On Implications Of AT&T Time Warner Tie-Up
RTBlog, Tobi Elkin - Tuesday, October 25, 2016
The $85 billion merger between AT&T and Time Warner would be ...
- Ad Tech Sharpens Approaches To Data Targeting
RTBlog, Philip Rosenstein - Friday, October 21, 2016
Ad tech iterates, at times, on a seemingly yearly or even month ...
- Videology Releases New Installment Of Series On Advanced Linear TV Advertising
Real-Time Daily, Tobi Elkin - Thursday, October 20, 2016
Videology, a provider of software for converged TV and video advertising, h ...
- Yahoo Patent Application Takes Targeting To 'Orwellian Level'
Around The Net in Daily Online Examiner, Wendy Davis - Friday, October 14, 2016
A recent Yahoo patent application shows a desire to take advertising ...
- Turner: Measurement Side Needs To Step Up For Audience Deals
Audience Buying Insider, Karlene Lukovitz - Friday, October 14, 2016
Turner and other media companies are investing heavily to be able ...
- Pinterest Adds To Ad-Targeting Options
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, October 12, 2016
Continuing to grow its ad-targeting options, Pinterest is now inviting brands ...
- Facebook Pushes 'App Remarketing' For The Holidays
MoBlog, Gavin O'Malley - Wednesday, October 12, 2016
Heading into the holiday season, Facebook is hoping brands will consider "a ...
- The Future Of Consumer Targeting Lives At Intersection Of Digital, Physical Data
Real-Time Daily, Tom Phillips, Cali Tran - Wednesday, October 12, 2016
While there are billions of daily data signals from online and mobi ...