- Triggered Campaigns Will Keep Email Going Beyond Its 40th Birthday
Around The Net In EU Email Marketing, Sean Hargrave - Friday, June 23, 2017
Email marketing is forty years old, and "Entrepreneur" has some tips f ...
- ROI Means Email Beats Social And Paid Search Every Time
EuroMail, Sean Hargrave - Wednesday, June 21, 2017
Email marketing has an ROI four times higher than social and pa ...
- Segmentation And Automation Are The Antidote To 'Spray And Pray'
EuroMail, Sean Hargrave - Monday, June 19, 2017
It's impossible to be truly personal, isn't it? But don't let th ...
- Metrics Are The Message: How Associations Did With Their Email In 2016
Email Insider, Ray Schultz - Monday, June 12, 2017
Email open and click rates slid for associations in 2016. But grou ...
- How To Prepare For Changes To AdWords Enhanced CPC
Search & Performance Marketing Daily, David Grow - Friday, June 9, 2017
An automated bidding strategy within Google AdWords, Enhanced CPC considers an arr ...
- Modular Email Templates Save Time, Resources
Email Marketing Daily, Jess Nelson - Thursday, June 8, 2017
Two out of three email marketers believe they don't have enough resourc ...
- MailChimp Integrates With PrestaShop
Email Marketing Daily, Jess Nelson - Tuesday, June 6, 2017
Retailers that host their online storefronts on PrestaShop can now integrate the ...
- Act-On, Evergage Partner For Personalized Marketing
Email Marketing Daily, Jess Nelson - Wednesday, May 31, 2017
Act-On and Evergage announced a partnership and product integration on Wednesday aim ...
- Facebook Tests 'Audience Direct' Tool
Around the Net in Real-Time, Tobi Elkin - Wednesday, May 24, 2017
Aiming to help media companies sell digital video advertising on their W ...
- MailChimp Launches Instagram Ad Campaigns
Email Marketing Daily, Jess Nelson - Tuesday, May 23, 2017
MailChimp launched Instagram Ad Campaigns on Monday, adding another marketing channel ...
- Does Swapping 'Programmatic' For 'Automated' Get To The Heart Of The Matter?
RTBlog, Tobi Elkin - Tuesday, May 23, 2017
Last week the Interactive Advertising Bureau (IAB) advanced what it called ...
- Rubicon Project's Barrett: Tackle Transparency Or Ad Tech Could Face Regulation
Real-Time Daily, Tobi Elkin - Thursday, May 18, 2017
The ad-tech ecosystem and programmatic media are at a crossroads -- a ...
- Automation And Personalisation Lead, But What About Email ID?
EuroMail, Sean Hargrave - Friday, May 12, 2017
Just one in five email marketers list using email to identify custome ...
- eRelevance Raises $5.1 Million In New Funding
Email Marketing Daily, Ray Schultz - Wednesday, May 10, 2017
eRelevance, a firm that helps companies reach customers through email and oth ...
- DataXu Launches Self-Serve TV-Buying Platform
Real-Time Daily, Tobi Elkin - Wednesday, May 10, 2017
DataXu on Wednesday launched a self-serve TV buying platform that it sa ...
- Betabrand Increases Sales With Email Personalization
Email Marketing Daily, Jess Nelson - Monday, May 8, 2017
Betabrand increased email revenue by 16.7% after partnering with Sailthru to uni ...
- Triggered Emails Are Now Free At MailChimp
Around The Net In EU Email Marketing, Sean Hargrave - Friday, May 5, 2017
MarketingLand is in good cheer as it celebrates MailChimp making automated emai ...
- MailChimp Releases Marketing Automation Features For Free
Email Marketing Daily, Jess Nelson - Tuesday, May 2, 2017
Email marketing service MailChimp has made its suite of marketing automation featur ...
- Research Reveals Differing Company And Agency Email Priorities
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, April 26, 2017
MarketingProfs highlights the finding of a recent eConsultancy and Adestra email resear ...
- Automation And Personalisation Are 2017's Main Priorities
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, April 19, 2017
A new report from eConsultancy and Adestra flies the flag for ema ...
- Email Accounts For 22% Sales, Just 16% Budget -- Opportunity Knocks, Again
EuroMail, Sean Hargrave - Wednesday, April 19, 2017
The huge strides being made in email automation and personalisation make ...
- Urban Airship Launches Digital Growth Platform, New Partnerships
Email Marketing Daily, Jess Nelson - Wednesday, April 12, 2017
Urban Airship announced a real-time marketing automation platform that syncs communication acro ...
- Automation Will Not Replace Marketers, But Evolve Their Roles
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, April 12, 2017
Email marketers need not panic, automation will not destroy jobs, just chan ...
- 5 Top Reasons To Deploy Marketing Automation Tools
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, April 12, 2017
There are many advantages to using marketing automation over just blasting o ...
- Nearly 25M Jobs Will Be Lost To Automation By 2027
RTBlog, Tobi Elkin - Wednesday, April 12, 2017
In a recent report, Forrester projected that 24.7 million jobs will ...
- Consumers Like Advanced Features In Cars, But Not Paying For Them
Connected Thinking, Chuck Martin - Sunday, April 9, 2017
On one side are connected cars. On the other are consumer preferenc ...
- JPMorgan Chase Limits Ads
Around the Net in Real-Time, Tobi Elkin - Thursday, March 30, 2017
Amid sharp concerns from advertisers about so-called "brand safety" on the We ...
- Marketing Automation Will Put Your Email Marketing On A Targeted Track
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, March 29, 2017
Marketing automation allows companies to get the most out of their ema ...
- Voice: the New Trojan Horse
Show Daily: Videos, Ross Fadner - Wednesday, March 15, 2017
Voice computing is one of two defining technologies we will see ...
- Real-Time Platform Tickr Acquires Market.Space, Competitive Intelligence Provider
Real-Time Daily, Tobi Elkin - Monday, March 13, 2017
Tickr, a real-time performance management platform said it would acquire Market.Space, ...