- Automation To Personalize Email Marketing Campaigns Requires Lots Of Data
Email Marketing Daily, Jess Nelson - Tuesday, December 8, 2015
Karen Talavera, president of Synchonicity Marketing, moderated an animated panel discussion Tuesd ...
- Contextual Marketing Will Help Drive Brand Engagement
Social Media & Marketing Daily, Gavin O'Malley - Monday, November 16, 2015
Driven by new media trends like mobile, contextual marketing is where bran ...
- Digital Outdoor Trading Gets Automated
Around the Net In MAD London, Sean Hargrave - Monday, November 16, 2015
Out-of-home advertising has seen huge growth in 2015, prompting a rise ...
- Google's Building Blocks For Semiconductors, Smartphones And Implications For Search
SearchBlog, Laurie Sullivan - Wednesday, November 11, 2015
Reports speculate that Google will "build" its own smartphone, which -- unle ...
- Mintigo Unveils Predictive Campaigns For Data-Driven Email Marketing
Email Marketing Daily, Jess Nelson - Monday, November 9, 2015
The new feature, Predictive Campaigns, adds to the company's platform of Enterpri ...
- Boomtrain, Marketo Partnership Provides Predictive Tech for Email Marketers
Email Marketing Daily, Jess Nelson - Tuesday, November 3, 2015
Boomtrain's predictive personalization platform will integrate with Marketo's suite of marketing softwa ...
- Is Artificial Intelligence The Future Of Email Marketing?
Email Marketing Daily, Jess Nelson - Tuesday, October 27, 2015
Persado on Tuesday announced the expansion of its Persado Go platform ...
- AOL: Programmatic Rises In Popularity, Digital Video Ad Buying To Increase
Real-Time Daily, Felicia Greiff - Friday, October 23, 2015
Programmatic advertising is everywhere, a digital video report from AOL confirms, wi ...
- StrongView, Selligent Join Forces
Email Marketing Daily, Jess Nelson - Thursday, October 15, 2015
Email marketing is the top digital channel for return on investment, a ...
- Automotive Giants Meet To Further Standards For In-Vehicle Data
SearchBlog, Laurie Sullivan - Wednesday, October 7, 2015
The future for location-based and in-vehicle data doesn't begin and end wi ...
- 5 Reasons Why Digital Revenue Is Outstripping Print's
Around the Net in Real-Time, Sean Hargrave - Thursday, October 1, 2015
A growing trend online is called programmatic advertising. It's a way ...
- Automation Tops Marketers' ROI Expectations Table
Around the Net in Real-Time, Sean Hargrave - Thursday, October 1, 2015
Technologies that facilitate content marketing will remain the most important marketing technolo ...
- Is Programmatic Delivery Of Native Advertising The Answer To Ad Blocking?
RTBlog, Sean Hargrave - Thursday, October 1, 2015
Research shows that B2B marketers in the U.S. hold content, SEO a ...
- Automate Ads Aims To Put Daily AdWords 'Tasks' On Autopilot
Real-Time Daily, Tyler Loechner - Friday, September 11, 2015
Automate Ads, a Palo Alto-based digital ad tech startup, has has announc ...
- Maybe Uber Won't Lead The Autonomous Car Revolution After All
Online Spin, Kaila Colbin - Friday, September 4, 2015
Um, so, remember how last week I was saying that Uber wou ...
- Startup Harnesses Machine Learning, Brings Real-Time Targeting To Ad Campaigns
Real-Time Daily, Laurie Sullivan - Thursday, August 27, 2015
Pioneered by engineers at Google and Microsoft for search engine marketing, scientis ...
- StickyAds.tv Rolls Out Programmatic Direct Offering
Real-Time Daily, Tyler Loechner - Thursday, August 27, 2015
StickyAds.tv, a supply-side platform (SSP) for video advertising, on Thursday added "programmat ...
- VerticalResponse Expands Email Automation
Email Marketing Daily, Ben Frederick - Friday, August 21, 2015
VerticalResponse, a provider of online marketing tools to small businesses, has expand ...
- Kahuna Adds $45M To Coffers, Ups Automation, Email
Mobile Marketing Daily, Gavin O'Malley - Thursday, August 20, 2015
Kahuna just raised $45 million in a fresh round of funding. T ...
- PCH's Liquid Acquires CommandIQ To Build On Predictive CRM
MediaDailyNews, Laurie Sullivan - Wednesday, August 12, 2015
Liquid officially announced the acquisition Wednesday of San Francisco-based CommandIQ, which focus ...
- Google's Connected Secret Car Division
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 3, 2015
Google has a car company. It's called Google Auto LLC. The Mounta ...
- Search In Google InBox Takes Backseat To Snooze
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 17, 2015
Snooze, a one-tap option to mark any email with a date ...
- Avari Sets Out To Personalize Email Content Via Automation
Email Marketing Daily, Ben Frederick - Wednesday, July 8, 2015
Avari, a company that specializes in personalized marketing, has rolled out n ...
- Marketing Automation Software: Little Used But Oft Requested
Research Brief, Jack Loechner - Wednesday, June 24, 2015
Along with managing vast databases of customer data, marketing automation software ...
- 'New York Daily News' Latest To Sell Programmatically
Real-Time Daily, Tyler Loechner - Monday, June 15, 2015
The "New York Daily News" on Monday announced it has partnered wi ...
- RSi Brings In-Store Sales Data To The Digital Realm
Real-Time Daily, Tyler Loechner - Tuesday, June 9, 2015
Retail Solutions Inc. (RSi) on Tuesday announced the launch of a n ...
- Programmatic's Race To The Bottom Resisted By The Times' Quality, Bespoke Audience Data
London Blog, Sean Hargrave - Monday, June 8, 2015
As bidding on ad exchanges and programmatic platforms continues to send CP ...
- Audience Data Platform Cxense To Acquire Ad Optimization Firm Maxifier
Real-Time Daily, Tyler Loechner - Monday, June 1, 2015
Cxense, a software-as-a-service (SaaS) ad platform provider for publishers, on Monday announc ...
- Cadreon, TubeMogul Partnering On TV Automation Platform
MAD, Steve McClellan - Monday, May 11, 2015
The new platform will utilize data from IPG's Audience Measurement Platform includi ...
- Google AdWords Announces Tools, Formats For Search, Display
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 6, 2015
Along with the data, Google on Tuesday announced a series of too ...