- Cart Abandonment Emails Help Save Lost Revenue
Email Marketing Daily, Jess Nelson - Wednesday, September 28, 2016
Almost a fifth of all cart abandonment emails lead to a conversio ...
- The Trade Desk Has Raised The Price Range For Its IPO
Around the Net in Real-Time, Tobi Elkin - Wednesday, September 21, 2016
Demand-side platform The Trade Desk and amended its filing with the Securiti ...
- Oracle And Radius Join Forces To Optimize B2B Leads
Email Marketing Daily, Jess Nelson - Tuesday, September 20, 2016
Predictive marketing company Radius released its B2B solution to the Oracle Clo ...
- Percolate Adds Analytics Features To Increase Real-Time Campaign Visibility
Real-Time Daily, Tobi Elkin - Tuesday, September 20, 2016
Marketing campaign software platform Percolate announced new product features that will off ...
- Problems To Look Out For, And Fix, With Email Automation
Around The Net In EU Email Marketing, Sean Hargrave - Friday, September 16, 2016
Marketing automation has emerged as a supposed panacea, yet despite years ...
- Avention Expands Partnership With Oracle To Align Sales, Marketing
Email Marketing Daily, Jess Nelson - Wednesday, September 14, 2016
Data platform Avention announced an extended partnership with Oracle Tuesday, launching ...
- Marketo Launches Account-Based Marketing
Real-Time Daily, Tobi Elkin - Tuesday, September 13, 2016
Marketo, a marketing automation technology platform, announced the launch of Marketo A ...
- Fans 1st Media Brings Social Audience To Email With PostUp
Email Marketing Daily, Jess Nelson - Tuesday, September 6, 2016
Fans 1st Media grew its email list from zero to 400,000 subscribe ...
- Salesforce Extends Analytics Into B2B Market
Email Marketing Daily, Jess Nelson - Thursday, September 1, 2016
Salesforce announced the release of an analytics platform Thursday, extending its portfol ...
- Uber, Volvo, Audi Pushing Connected Driving Forward
AI & IoT Daily, Chase Martin - Thursday, August 18, 2016
Connected and self-driving cars might no longer be an idea of t ...
- Uber Acquires Otto, Readies Delivery Of Self-Driving Volvos To Downtown Pittsburgh
MediaDailyNews, Laurie Sullivan - Thursday, August 18, 2016
Uber has reportedly paid $680 million to acquire Otto, a 90-plus pers ...
- Campaign Monitor Launches DIY Automation
Email Marketing Daily, Jess Nelson - Thursday, August 18, 2016
Email marketing company Campaign Monitor released a new marketing automation feature ...
- Act-On Software Unveils Social Platform, Integrates With Email
Email Marketing Daily, Jess Nelson - Thursday, August 11, 2016
Marketing automation company Act-On Software premiered its Advanced Social Media Module ...
- Cincopa Releases Data Heatmaps For Video Marketing
Email Marketing Daily, Jess Nelson - Wednesday, August 10, 2016
Cincopa released a new data visualization tool Tuesday that tracks customer engageme ...
- London Marketers Pass On Automated Email Advice
Around The Net In EU Email Marketing, Sean Hargrave - Friday, August 5, 2016
"I recommend starting your email marketing strategy by mapping the customer journ ...
- DC Thomson Automated Inventory For Direct Selling
Around the Net In MAD London, Sean Hargrave - Friday, August 5, 2016
DC Thomson is the latest publisher to offer automated guaranteed inventory ...
- PubMatic Expands Executive Team By Hiring Jeff Hirsch As CMO
Real-Time Daily, Philip Rosenstein - Wednesday, July 27, 2016
Today, PubMatic expands its executive board with the hire of Jeff Hirs ...
- 3 In 4 UK Marketers Use Email Automation
Around The Net In EU Email Marketing, Sean Hargrave - Monday, July 25, 2016
Email marketing automation is most likely to be used by large companie ...
- Mumsnet Leading The Pack In Automated Email
Around The Net In EU Email Marketing, Sean Hargrave - Monday, July 25, 2016
Marketing automation lends itself to personalized experiences, and Mumsnet, the largest parenti ...
- Has The Robot Email Writer Come Of Age?
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, July 20, 2016
Persado has some big clients, and its approach is like old-school dire ...
- Humanity Is The Killer App Email Marketers Must Never Ditch
EuroMail, Sean Hargrave - Wednesday, July 20, 2016
Automation is one thing, but would you really trust copy to ...
- Email Marketers Prioritising Automation In 2016
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, July 13, 2016
Email marketers say their top areas of focus this year are automatio ...
- How Email Behavioral Triggers Differ Between Agencies, In-House
Email Marketing Daily, Jess Nelson - Tuesday, July 12, 2016
In-house email marketers are more likely to prioritize dynamic and behavioral-driven elemen ...
- Salesforce's Upgraded Pardot Breaks Down Data Silos
Email Marketing Daily, Jess Nelson - Friday, July 1, 2016
Salesforce recently made Pardot Engagement Studio, an upgrade to its B2B marketi ...
- Alphabet's Secret Plan For The Mobile City Of The Future
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 27, 2016
Sidewalk Labs, a subsidiary of Alphabet that spun out of Google ...
- Google European Research Lab To Focus On Machine Learning
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 16, 2016
Google will open a Zurich-based research unit focused on machine learning, whi ...
- Two-Thirds of SMBs Invest In Automation To Help Nurture Leads
Around the Net in Real-Time, Tobi Elkin - Wednesday, June 8, 2016
According to research from Salesfusion, more than two-thirds of B2B marketers ...
- Standards For Auction Pricing Are Needed. What's The Answer?
RTBlog, Tobi Elkin - Monday, June 6, 2016
Programmatic approaches to media are quickly becoming the norm. Yet auction prici ...
- B2B Firms Turn To Marketing Tech To Lure Customers
Around the Net in Real-Time, Tobi Elkin - Friday, June 3, 2016
Some 71% of B2B executives have invested or already invested in ...
- Twitter Offers New Automation Tools For Premium Pre-Roll
Around the Net in Real-Time, Tobi Elkin - Friday, June 3, 2016
Twitter announced in a blog post that it will offer new automati ...