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Twitter Offers New Automation Tools For Premium Pre-Roll

  • Twitter, Friday, June 3, 2016 6:33 AM
Twitter announced in a blog post that it will offer new automation tools for serving premium pre-roll ads by supporting what it's calling Video Ad Serving Templates (VAST) through select Ads API partners. Twitter announced the release in beta of Twitter pre-roll to provide advertisers access to premium videos from Twitter Amplify publishers such as FOX Sports, Dick Clark Productions, and MTV. VAST is a universal protocol that standardizes communication between ad servers and video players. Using the feature, advertisers can now programmatically serve pre-rolls in front of premium content from hundreds of publishers. The ability to use VAST is available through four Twitter Ads API partners: AdParlor, Amobee, TubeMogul, and Visible Measures.

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