- Google DoubleClick Revises Its Approach To Creative Ad Development
MediaDailyNews, Laurie Sullivan - Monday, May 4, 2015
Dynamic creative optimization, the latest piece of the advertising supply chain ...
- Programmatic Giving Search Marketers Opportunity To Oversee Other Media
SearchBlog, Laurie Sullivan - Wednesday, April 8, 2015
Search marketers familiar with auction-based advertising could have a new opportunity ...
- Eliminate Tedious Tasks With Marketing Automation
Research Brief, Jack Loechner - Wednesday, March 4, 2015
... 59% of companies surveyed currently use marketing automation to some exten ...
- YP Taps SEM Experts To Rebuild Its Search Platform Focusing On Local
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 24, 2015
Search advertisers face a conundrum as they try to find ways ...
- All Bots Aren't Created Equal: Battling The Good, The Bad And The Ugly
Mobile Insider, Chevan Nanayakkara - Tuesday, February 24, 2015
At the IAB Leadership Forum, I witnessed something pretty shocking: advertisers a ...