There’s still a great distance between the somewhat smart car of today and the driverless car of the future.
But the relationship between people and their cars is on a path of evolution as vehicle technology melds more into The Internet of Things.
Over the next decade, the auto industry will be faced with empowered consumers, changing mobility models and a transforming ecosystems, according to a new global study.
Even the meaning of the word driving is expanding beyond steering a vehicle, according to the IBM study, which comprised a survey of 16,000 consumers in the top 16 automotive countries.
The car of the future will know who’s in the car, make decision for them and even become a trusted companion.
However, many people driving late model cars realize that much of the in-vehicle technology today is still somewhat complicated and not easy for everyone to use. Much of it is hardly intuitive.
But the study did identify some characteristics of the car of the future.
In a separate survey of 175 global industry executives, IBM research identified six self-enabling innovations that 80% of the execs said would be a key differentiator by 2025.
Consumers were then asked which of the six aspects interested them. Here’s the result:
However, not all markets are the same.
For example, in growth markets, such as Russia, China, Thailand and India, 66% of consumers are drawn to self-driving cars. This compares to 41% in mature markets, such as the U.S., Canada, U.K. and Germany.
Despite all the future technology for cars coming, the majority (55%) of consumers today want information services such as weather and traffic delivered in their car.
There’s a long road ahead.